What You Did Not Plan for in 2015 Jordan Koene #SEJSummit

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3Takeaways
Content
Security
Dooms Day
Plans
Non-Google
Search

#SEJSummit
#Searchmetrics
Content Security
•What is Google indexing?
•Do you have sensitive content indexed?
•Can I protect my customers, employees
and business by blocking content from
Google
•Content Audit for Risk

#SEJSummit
#Searchmetrics
What should I be looking
for?•Login pages, email reset
•Content which is only for a select group
•Help or instructional content
•Ask yourself, is this necessary in Google?

Salesforce Help
#SEJSummit
#Searchmetrics

Whitehouse.gov
#SEJSummit
#Searchmetrics

#SEJSummit
#Searchmetrics
Dooms Day Plan
•More and more brands websites are seeing
dramatic SEO drops
•The number of penalties is growing
•Google changes are targeting niche or categories
•Overlooked technical changes cause dramatic
drops
•Recovering from Google issues is slow

#SEJSummit
#Searchmetrics
Non-Google Search
•3 Y’s (Yahoo, Youtube, Yandex)
•Social Search (Facebook and Twitter)
•Commerce Search (eBay, Amazon, Alibaba)
•Image Search (Pinterest, Twitter)
•Content Search (Wikipedia, CNN)
•Local Search (Yelp, Maps)
•Job Search (Glassdoor, Indeed)

eBay Content Search
#SEJSummit
#Searchmetrics

SF Zoo Job Page
#SEJSummit
#Searchmetrics

NFL on Twitter
#SEJSummit
#Searchmetrics

#SEJSummit
#Searchmetrics
@jtkoene
www.linkedin.com/in/jordankoene

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Search Engine Journal

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want. So what’s the best way to test your website’s effectiveness? We were wondering something similar, so we conducted a little experiment of our own. We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong. You’ll learn: - The best time to run an experiment to get the most informative data. - What to do when you don't see the results you expect, and how to avoid other factors influencing your results. - How we run our experiments, and what we plan to do with the results. Watch our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, so your users stay happy and engaged. You’ll also learn the results of our own case study, where we examined ad performance and user happiness on our website.

How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]

Search Engine Journal

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