With over 150 million visitors viewing over 6 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. As a Redditor for over 8 years who has run thousands of successful campaigns, Brent will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand's Reddit strategy.

2. Sebas&an
Wenzel,
Webanaly&csbook
Free 30-Day Trial
Instant data.
Tweak
strategies.
Benchmark
competitors.

4. • Brands are afraid of Reddit
• Feel Reddit hates marketers, but they really don’t
• Brands want Engagement, but on their terms
• Brands don’t understand Reddit
• Not willing to learn or market specifically to the
Reddit audience
#SEJSummit
#Searchmetrics

5. Regardless
the
reason,
if
you’re
ignoring
Reddit,
you
are
missing
out
on
what
could
be
one
of
the
best
marke9ng
opportuni9es
for
your
company..
And
here
is
why!
#SEJSummit
#Searchmetrics

7. #SEJSummit
#Searchmetrics

8. #SEJSummit
#Searchmetrics
• Raised $50 Million ($500 Mil)
• Alexis and Steve Return to Reddit
• Upvoted.com Launched
• Growth Team created
• Promotional Rules Set to be Reviewed
• New AMA Video Channel Launched

10. #SEJSummit
#Searchmetrics

11. #SEJSummit
#Searchmetrics

12. We're
looking
forward
to
con9nuing
our
experiment
with
reddit
adver9sing
-­‐-­‐
In
less
than
a
month
we're
seeing
be1er
responses,
sta4s4cs
and
engagement
from
the
reddit
community.
We're
looking
forward
to
making
more
of
an
investment
going
forward.
-­‐
Director
Social
Media
&
Audience
Engagement
#SEJSummit
#Searchmetrics

13. The
response
we
received
was
everything
we
could
have
asked
for
and
more.
-­‐
Sr.
Director
of
Marke/ng
iCrossing
#SEJSummit
#Searchmetrics

15. ü Designed for Reddit
ü Connects their Brand with Redditors
ü Uses Self Post format
ü /r/finance/
#SEJSummit
#Searchmetrics

16. ü Stayed involved the entire time
ü Light hearted / humor
#SEJSummit
#Searchmetrics

17. #SEJSummit
#Searchmetrics

18. #SEJSummit
#Searchmetrics

19. ü Delivered (personally)
#SEJSummit
#Searchmetrics

20. And
at
the
end
of
the
day,
we
obviously
hope
you
end
up
picking
Transamerica.
But
if
you
are
at
least
able
to
walk
away
and
make
a
be1er,
informed
decision,
that’s
really
the
win,
because
financial
literacy
is
so
low
across
the
board.
We
want
to
go
towards
that
cap9ve
audience
and
just
kind
of
have
them
be
a
mini-­‐focus
group
in
terms
of
what
they
wanna
know
about
financial
terms
and
how
can
we
help.
#SEJSummit
#Searchmetrics

21. • Brand Awareness
• Content Ideas (beyond reddit)
• Direct customer engagement
• Focus Group Feedback
• Articles / Links
#SEJSummit
#Searchmetrics

23. #SEJSummit
#Searchmetrics

24. ü Designed for Reddit
ü Uses Self Post format
ü Peaks User Interest with Title
ü Suggest Social Sharing
#SEJSummit
#Searchmetrics

25. #SEJSummit
#Searchmetrics

26. ü 317 Comments
ü Stayed fully engaged
ü Light hearted
ü Friendly
#SEJSummit
#Searchmetrics

27. #SEJSummit
#Searchmetrics
ü 317 Comments
ü Stayed fully engaged
ü Light hearted
ü Friendly

28. #SEJSummit
#Searchmetrics

29. • Brand Awareness
• Direct customer engagement
• Articles / Links
• Awards
#SEJSummit
#Searchmetrics

31. #SEJSummit
#Searchmetrics

32. #SEJSummit
#Searchmetrics

33. #SEJSummit
#Searchmetrics

34. #SEJSummit
#Searchmetrics
1. Reddit is Valuable
2. Cater to Reddit
3. Stay Engaged

35. ü Identify the right people to run your campaign
ü Review similar campaigns to see what worked and failed
ü Be genuine, transparent, and engaged (through entire campaign)
ü Embrace tough questions
ü Identify the right Subreddit and Target Audience
ü Create your campaign for Redditors
ü Know the right format for your audience
#SEJSummit
#Searchmetrics

36. #SEJSummit
#Searchmetrics
Resources
ü hCp://www.slideshare.net/Sonic-­‐Boom/state-­‐of-­‐public-­‐discourse
ü hCp://www.slideshare.net/BrentCsutoras/having-­‐long-­‐term-­‐success-­‐with-­‐reddit
ü hCp://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/
ü hCps://www.reddit.com/comments/1xx2zz/the_bates_motel_is_open_for_business_season_2/
ü hCps://www.reddit.com/comments/1yu8zn/vic&m_of_bike_theP_dont_let_the_bastards_get/
ü hCps://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/
ü hCps://www.reddit.com/comments/1x6l0q/thank_you_reddit_yours_truly_will_ferrell/
ü hCps://www.reddit.com/comments/3ovu9h/trying_to_get_schwiPy_with_your_friends_we_came
ü hCp://www.marrioChotelssocial.com/marrioC-­‐hotels-­‐reddit-­‐campaign/#user-­‐generated-­‐content
ü hCp://www.slideshare.net/BrentCsutoras/big-­‐brands-­‐reddit-­‐are-­‐you-­‐missing-­‐out
ü hCp://www.searchenginejournal.com/

37. @brentcsutoras
/in/brentcsutoras
+brentcsutoras