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Is Your Brand Missing Out On Reddit? by Brent Csutoras - #SEJSummit Atlanta

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Is Your Brand Missing Out On Reddit? by Brent Csutoras - #SEJSummit Atlanta

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With over 150 million visitors viewing over 6 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. As a Redditor for over 8 years who has run thousands of successful campaigns, Brent will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand's Reddit strategy.

With over 150 million visitors viewing over 6 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. As a Redditor for over 8 years who has run thousands of successful campaigns, Brent will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand's Reddit strategy.

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Is Your Brand Missing Out On Reddit? by Brent Csutoras - #SEJSummit Atlanta

  1. Sebas&an  Wenzel,  Webanaly&csbook   Free 30-Day Trial Instant data. Tweak strategies. Benchmark competitors.
  2. •  Brands are afraid of Reddit •  Feel Reddit hates marketers, but they really don’t •  Brands want Engagement, but on their terms •  Brands don’t understand Reddit •  Not willing to learn or market specifically to the Reddit audience #SEJSummit #Searchmetrics
  3. Regardless  the  reason,  if  you’re  ignoring   Reddit,  you  are  missing  out  on  what  could   be  one  of  the  best  marke9ng  opportuni9es   for  your  company..    And  here  is  why!   #SEJSummit #Searchmetrics
  4. #SEJSummit #Searchmetrics
  5. #SEJSummit #Searchmetrics •  Raised $50 Million ($500 Mil) •  Alexis and Steve Return to Reddit •  Upvoted.com Launched •  Growth Team created •  Promotional Rules Set to be Reviewed •  New AMA Video Channel Launched
  6. #SEJSummit #Searchmetrics
  7. #SEJSummit #Searchmetrics
  8. We're  looking  forward  to  con9nuing  our   experiment  with  reddit  adver9sing  -­‐-­‐  In  less   than  a  month  we're  seeing  be1er   responses,  sta4s4cs  and   engagement  from  the  reddit   community.  We're  looking  forward  to   making  more  of  an  investment  going   forward.       -­‐  Director  Social  Media  &  Audience  Engagement   #SEJSummit #Searchmetrics
  9. The  response  we  received  was  everything   we  could  have  asked  for  and  more.       -­‐  Sr.  Director  of  Marke/ng   iCrossing   #SEJSummit #Searchmetrics
  10. ü  Designed for Reddit ü  Connects their Brand with Redditors ü  Uses Self Post format ü  /r/finance/ #SEJSummit #Searchmetrics
  11. ü  Stayed involved the entire time ü  Light hearted / humor #SEJSummit #Searchmetrics
  12. #SEJSummit #Searchmetrics
  13. #SEJSummit #Searchmetrics
  14. ü  Delivered (personally) #SEJSummit #Searchmetrics
  15. And  at  the  end  of  the  day,  we  obviously  hope  you  end  up  picking   Transamerica.  But  if  you  are  at  least  able  to  walk  away  and   make  a  be1er,  informed  decision,  that’s  really  the  win,   because  financial  literacy  is  so  low  across  the  board.   We  want  to  go  towards  that  cap9ve  audience  and  just  kind  of  have   them  be  a  mini-­‐focus  group  in  terms  of  what  they  wanna  know   about  financial  terms  and  how  can  we  help.   #SEJSummit #Searchmetrics
  16. •  Brand Awareness •  Content Ideas (beyond reddit) •  Direct customer engagement •  Focus Group Feedback •  Articles / Links #SEJSummit #Searchmetrics
  17. #SEJSummit #Searchmetrics
  18. ü  Designed for Reddit ü  Uses Self Post format ü  Peaks User Interest with Title ü  Suggest Social Sharing #SEJSummit #Searchmetrics
  19. #SEJSummit #Searchmetrics
  20. ü  317 Comments ü  Stayed fully engaged ü  Light hearted ü  Friendly #SEJSummit #Searchmetrics
  21. #SEJSummit #Searchmetrics ü  317 Comments ü  Stayed fully engaged ü  Light hearted ü  Friendly
  22. #SEJSummit #Searchmetrics
  23. • Brand Awareness • Direct customer engagement • Articles / Links • Awards #SEJSummit #Searchmetrics
  24. #SEJSummit #Searchmetrics
  25. #SEJSummit #Searchmetrics
  26. #SEJSummit #Searchmetrics
  27. #SEJSummit #Searchmetrics 1.  Reddit is Valuable 2.  Cater to Reddit 3.  Stay Engaged
  28. ü  Identify the right people to run your campaign ü  Review similar campaigns to see what worked and failed ü  Be genuine, transparent, and engaged (through entire campaign) ü  Embrace tough questions ü  Identify the right Subreddit and Target Audience ü  Create your campaign for Redditors ü  Know the right format for your audience #SEJSummit #Searchmetrics
  29. #SEJSummit #Searchmetrics Resources ü  hCp://www.slideshare.net/Sonic-­‐Boom/state-­‐of-­‐public-­‐discourse     ü  hCp://www.slideshare.net/BrentCsutoras/having-­‐long-­‐term-­‐success-­‐with-­‐reddit     ü  hCp://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/     ü  hCps://www.reddit.com/comments/1xx2zz/the_bates_motel_is_open_for_business_season_2/     ü  hCps://www.reddit.com/comments/1yu8zn/vic&m_of_bike_theP_dont_let_the_bastards_get/     ü  hCps://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/     ü  hCps://www.reddit.com/comments/1x6l0q/thank_you_reddit_yours_truly_will_ferrell/     ü  hCps://www.reddit.com/comments/3ovu9h/trying_to_get_schwiPy_with_your_friends_we_came   ü  hCp://www.marrioChotelssocial.com/marrioC-­‐hotels-­‐reddit-­‐campaign/#user-­‐generated-­‐content       ü  hCp://www.slideshare.net/BrentCsutoras/big-­‐brands-­‐reddit-­‐are-­‐you-­‐missing-­‐out     ü  hCp://www.searchenginejournal.com/    
  30. @brentcsutoras /in/brentcsutoras +brentcsutoras

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