How to Create a Galaxy of Content Through Repurposing
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Take your big planets of content and turn them into moons and stars with SEJ’s executive editor’s tips. In this Star Wars-themed webinar (May the 4th be with you), learn through real examples how pieces of large content can be repurposed to generate more traffic.
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How to Create a Galaxy of Content Through Repurposing
- 1. @wonderwall7
- 2. • I’m the Executive Editor at Search Engine Journal • Favorite Star Wars: Return of the Jedi • I specialize in content strategy and SEO, but I know a lot about social, WordPress, and coding • Worked with brands like: Credit: www.ShutterStock.com @wonderwall7
- 3. • Exposure to more audiences • The same ideas get used more– less development time • Expand on topics you’re excited about Credit: www.ign.com @wonderwall7
- 4. What other types of content do you use besides text? Credit: Chris F. Bartlett , Flickr A. Webinars B. Podcasts C. Video D. None, but we want to!
- 6. The Hustle Life LET’S DO OUR OWN CASE STUDY @wonderwall7
- 7. @wonderwall7 LET’S DO OUR OWN CASE STUDY The idea of potato chip tasks come from The Productivity Project by Chris Bailey.
- 8. @wonderwall7 LET’S DO OUR OWN CASE STUDY How can we turn this 1,000 word blog post into moons and stars in our content universe?
- 9. @wonderwall7 Book cover via Amazon ACCESS OUTSIDE KNOWLEDGE • Interview with inspiration source author on my podcast • Roundup of experts on how they get their big tasks done first
- 10. @wonderwall7 ACCESS OUTSIDE KNOWLEDGE • Roundup of popular books on related topic: productivity/tasks
- 11. @wonderwall7 GROW YOUR THEME Webinar on focusing on complete high level tasks first: • Expand on key idea: That potato chip tasks are harmful • Include compelling statistics • Add more actionable advice • Gather and answer attendee questions
- 12. @wonderwall7 EXPAND YOUR PRESENCE 1. Take feedback from what been done so far: interviews, roundup, and the webinar Q&A or feedback 2. Turn it into a long-form e-book on task prioritization 3. Create “quotables” from the ebook for HARO, PR, and social media
- 13. @wonderwall7 DISTILL INTO EASY-TO- UNDERSTAND GRAPHICS Create an infographic on productivity or task prioritization Credit: www.ShutterStock.com
- 14. @wonderwall7 TURN BLOG POSTS INTO SLIDESHARES Credit: screenshot April 2016
- 15. Credit: www.geeksandcleats.com When you're writing a piece of content, do you automatically think of ways you can repurpose it? • No • Yes • No, but that's why I'm here!
- 17. @wonderwall7 LET’S GO INTO HYPERSPACE Are you exploring other galaxies? These are outside platforms or partnerships that go beyond your own online presence.
- 18. @wonderwall7 GALAXY: SYNDICATION Syndicate posts on Medium or LinkedIn Publisher
- 19. @wonderwall7 GALAXY: OTHER PUBLISHERS Pitch other platforms, like Marketing Nerds podcast and blogs. Follow industry blogs to see what they are publishing
- 20. @wonderwall7 GALAXY: CONFERENCES • Speaker pitch to business and marketing conferences • Could I create a conference series on productivity?
- 21. @wonderwall7 May The 4th Be With You • Access outside knowledge: get tips from experts • Grow your theme: expand on the core idea • Expand your presence: Take what you have and turn it into greater standalone content • Think outside your own galaxy: what other platforms can I be on?
- 22. Credit: Millenium Falcon starwars.wikia.com @wonderwall7 /in/kelseychildress