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Advertising on Reddit w/ Brent Csutoras Aug 2016

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Advertising on Reddit w/ Brent Csutoras Aug 2016

  1. 1. Poll Are you or your company actively marketing on Reddit? 1. Yes 2. Yes, in the past, but not currently 3. No, but we have been thinking about it 4. No, Reddit is not for us
  2. 2. • Auction system launched Feb 2016 • Self Server starts at $5 ($20) • CPM based starting at $.20 CPM ($1.50 CPM) • Managed at $30,000 • Video, Banner Ads, Mobile Targeting • Comes with Reddit support • New Changes: • Auto extend for 30 days, multiple Subreddits, mobile targeting
  3. 3. • Interest or Subreddit Targeting • Interest = Front Page • Subreddit - /r/foodporn, recently visited /r/foodporn, and to /r/foodporn subscribers.
  4. 4. • Link or Text
  5. 5. • Create Ads for Reddit • Personalize
  6. 6. • Engage users • Identify frustration points to solve • Invite interaction • Ask questions • Offer a deal / coupon
  7. 7. • Be Engaged • Be human • Answer questions • Participate in comments • Monitor constantly • Don’t be defensive
  8. 8. • Be Creative • Witty titles • Reddit only contest
  9. 9. • Misc Tips • Include a thumbnail • Create a custom landing page • Research • Different ads for each Subreddit • Test
  10. 10.  Designed for Reddit  Connects their Brand with Redditors  Uses Self Post format  /r/finance/
  11. 11.  Stayed involved the entire time  Light hearted / humor
  12. 12.  Delivered (personally)
  13. 13. We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know about financial terms and how can we help.
  14. 14. • Brand Awareness • Content Ideas (beyond reddit) • Direct customer engagement • Focus Group Feedback • Articles / Links
  15. 15. • /r/Toronto • Easy to digest title • 53% Converted • 8800% ROI • 5x Traffic
  16. 16.  Identify the right people to run your campaign  Review similar campaigns to see what worked and failed  Be genuine, transparent, and engaged (through entire campaign)  Embrace tough questions  Identify the right Subreddit and Target Audience  Create your campaign for Redditors  Know the right format for your audience
  17. 17. Resources  http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit  http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/  https://www.reddit.com/comments/1yu8zn/victim_of_bike_theft_dont_let_the_bastards_get/  https://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/  https://www.reddit.com/comments/1zdr8r/30_toronto_wing_festival_may_4th_all_you_can_eat/  http://www.slideshare.net/BrentCsutoras/big-brands-reddit-are-you-missing-out  https://www.reddit.com/r/selfserve/comments/49dxiw/case_study_how_one_reddit_advertiser_tes ted_his/  http://www.searchenginejournal.com/
  18. 18. @brentcsutoras /in/brentcsutoras +brentcsutoras

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