Measuring content performance is the compass that guides successful digital marketing endeavors. It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources, and maximize ROI. To do this successfully, you need to understand the metrics behind evaluating a successful customer journey. Watch Wayne Cichanski from iQuanti, along with Rachel Schardt and Rayan Nahas from Conductor, as we dive into 7 key metrics for measuring content effectiveness that often go overlooked. You’ll learn: - The ways to measure your content’s relevancy & depth. - Engagement metrics you should be paying attention to. - How to match your key demographics & personas with your tone. You’ll also learn the ways to measure consumer demand for your content and what your conversion rates can tell you about the quality of your content. If you’re looking to serve up relevant and compelling content that engages your ideal audience, then this webinar is for you.