SlideShare a Scribd company logo

2009 Philly Search Camp Analytics

•Download as PPT, PDF•
•
S
SearchCamp Philly

The document discusses how to prevent "analysis paralysis" when dealing with large amounts of online analytics data. It provides tips for segmentation, focusing on key metrics, testing and learning, integration, and ensuring the right team and processes are in place. Some specific recommendations include focusing on fewer key metrics, creating a testing calendar, automating where possible, filtering out non-consumer traffic, using granular targets, and making analytics a priority with consensus metrics and action plans.

Business
1 of 33
Advanced Analytics How to prevent online analysis paralysis? October 4, 2009
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],seasonality competing objectives CPM, CPA, CPL news and current events new media new campaigns drop off budget allocations time of day changing technologies geo targeting open rate new agency New Competitors bounce rate new boss
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],open rate deliverable rate time of day Pages per Visit from California Traffic from Twitter Unique Visitors Cookie Rejection
[object Object],Doesn’t make sense, anomalies, don’t know what pages are included and excluded...
[object Object],Does this include all of our sites? Is this just us? Are these actual unique people?....
[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT IS SEARCH? SEO Paid Search
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Learn how different segments interact with the site Create a list of key segmentation points
[object Object],When possible, calculate out the effect of variables in your data This can make the difference on whether a trend is good or bad
[object Object],Average Pages/Visit/Segment Revenue/returning visit Video views/unique visitor number of visits until newsletter subscription average quotes/purchase percentage of site searches with 0 results percentage of page views with errors percentage of branded vs. unbranded searchers completion rate of contact form clicks on agent-locator tool disqualification rate/traffic driver top converting searches conversion rate/hour of the day on weekdays percentage of eligible visitors opting into paperless billing completion rate of contact form bounce rate/keyword top pages used in the refer a friend tool number of users who used the online chat tool average time to complete a quote ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],Focus on Consumers
[object Object]
[object Object],$300 CPA $150 CPA
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

2009 Philly Search Camp Keyword Research
2009 Philly Search Camp Keyword Research2009 Philly Search Camp Keyword Research
2009 Philly Search Camp Keyword ResearchSearchCamp Philly
 
An Overview of Search Engine Marketing
An Overview of Search Engine MarketingAn Overview of Search Engine Marketing
An Overview of Search Engine MarketingPinny Gniwisch
 
Search Engine Marketing 101
Search Engine Marketing 101Search Engine Marketing 101
Search Engine Marketing 101Wpromote Inc
 
Sem Mini Presentation
Sem Mini PresentationSem Mini Presentation
Sem Mini Presentationasbury park press
 
Seo ppt - BEGINNERS COURSE - COMPLETE GUIDE - ARISE ROBY
Seo ppt - BEGINNERS COURSE - COMPLETE GUIDE - ARISE ROBYSeo ppt - BEGINNERS COURSE - COMPLETE GUIDE - ARISE ROBY
Seo ppt - BEGINNERS COURSE - COMPLETE GUIDE - ARISE ROBYArise Roby
 
Winning Local Search with Data
Winning Local Search with DataWinning Local Search with Data
Winning Local Search with DataDavid Minchala
 
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...Stephen Nold
 
LogicClassroom SEM 101
LogicClassroom SEM 101LogicClassroom SEM 101
LogicClassroom SEM 101Boston Logic Technology Partners, Inc.
 

Recommended

2009 Philly Search Camp Keyword Research
2009 Philly Search Camp Keyword Research2009 Philly Search Camp Keyword Research
2009 Philly Search Camp Keyword ResearchSearchCamp Philly
 
An Overview of Search Engine Marketing
An Overview of Search Engine MarketingAn Overview of Search Engine Marketing
An Overview of Search Engine MarketingPinny Gniwisch
 
Search Engine Marketing 101
Search Engine Marketing 101Search Engine Marketing 101
Search Engine Marketing 101Wpromote Inc
 
Sem Mini Presentation
Sem Mini PresentationSem Mini Presentation
Sem Mini Presentationasbury park press
 
Seo ppt - BEGINNERS COURSE - COMPLETE GUIDE - ARISE ROBY
Seo ppt - BEGINNERS COURSE - COMPLETE GUIDE - ARISE ROBYSeo ppt - BEGINNERS COURSE - COMPLETE GUIDE - ARISE ROBY
Seo ppt - BEGINNERS COURSE - COMPLETE GUIDE - ARISE ROBYArise Roby
 
Winning Local Search with Data
Winning Local Search with DataWinning Local Search with Data
Winning Local Search with DataDavid Minchala
 
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...Stephen Nold
 
LogicClassroom SEM 101
LogicClassroom SEM 101LogicClassroom SEM 101
LogicClassroom SEM 101Boston Logic Technology Partners, Inc.
 
SEO FUNDAMENTAL
SEO FUNDAMENTALSEO FUNDAMENTAL
SEO FUNDAMENTALmasjarwo2
 
Actionable SEO Metrics
Actionable SEO MetricsActionable SEO Metrics
Actionable SEO MetricsRyan Jones
 
Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...
Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...
Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...justinvh
 
Search Engine Marketing 101
Search Engine Marketing 101Search Engine Marketing 101
Search Engine Marketing 101Empower MediaMarketing
 
SEO Explained
SEO ExplainedSEO Explained
SEO ExplainedDanielle West
 
Paid and Organic Search Co-Optimization
Paid and Organic Search Co-OptimizationPaid and Organic Search Co-Optimization
Paid and Organic Search Co-OptimizationBill Hunt
 
Search Engine Marketing
Search Engine MarketingSearch Engine Marketing
Search Engine Marketingmerve_g_
 
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
 
Google Analytics Ppt Final
Google Analytics Ppt FinalGoogle Analytics Ppt Final
Google Analytics Ppt Finalbarbwhite325
 
Search Engine Marketing 101
Search Engine Marketing 101Search Engine Marketing 101
Search Engine Marketing 101Nicole Roland
 
Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim Ash
Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim AshLanding Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim Ash
Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim AshOnline Marketing Summit
 
SEM Marketing 101 - Key to great SEO is an Amazing WebSite
SEM Marketing 101 - Key to great SEO is an Amazing WebSiteSEM Marketing 101 - Key to great SEO is an Amazing WebSite
SEM Marketing 101 - Key to great SEO is an Amazing WebSiteMaximiliano Lopez
 
Gillian SEOmoz Search Marketing Summit Bangalore - SEO for the CEO
Gillian SEOmoz Search Marketing Summit Bangalore - SEO for the CEOGillian SEOmoz Search Marketing Summit Bangalore - SEO for the CEO
Gillian SEOmoz Search Marketing Summit Bangalore - SEO for the CEOSuresh Babu
 
Evolution Of Search And Its Impact On Marketing
Evolution Of Search And Its Impact On MarketingEvolution Of Search And Its Impact On Marketing
Evolution Of Search And Its Impact On Marketingmahdaviani
 
Content marketing analytics: how to make your data work harder for your business
Content marketing analytics: how to make your data work harder for your businessContent marketing analytics: how to make your data work harder for your business
Content marketing analytics: how to make your data work harder for your businessDaniel Smulevich
 
Google seo-search-engine-optimization-introduction-powerpoint-presentation
Google seo-search-engine-optimization-introduction-powerpoint-presentationGoogle seo-search-engine-optimization-introduction-powerpoint-presentation
Google seo-search-engine-optimization-introduction-powerpoint-presentationSandeep Sharma
 
Seo sem-smo-introduction
Seo sem-smo-introductionSeo sem-smo-introduction
Seo sem-smo-introductionVJ Limba
 
How Much Revenue Are You Losing From Organic Traffic Declines?
How Much Revenue Are You Losing From Organic Traffic Declines?How Much Revenue Are You Losing From Organic Traffic Declines?
How Much Revenue Are You Losing From Organic Traffic Declines?Search Engine Journal
 
Reporting analytics cm_ii
Reporting analytics cm_iiReporting analytics cm_ii
Reporting analytics cm_iiSpiderDigital
 
nextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM PresentationnextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM PresentationnextNY
 
Web Analytics Workshop - Verwijder die blinddoek
Web Analytics Workshop - Verwijder die blinddoekWeb Analytics Workshop - Verwijder die blinddoek
Web Analytics Workshop - Verwijder die blinddoekE-Nor
 
"Web Analytics: Measuring Your Online Effort" - Gary Angel (Semphonics) - 200...
"Web Analytics: Measuring Your Online Effort" - Gary Angel (Semphonics) - 200..."Web Analytics: Measuring Your Online Effort" - Gary Angel (Semphonics) - 200...
"Web Analytics: Measuring Your Online Effort" - Gary Angel (Semphonics) - 200...Joshua Tree Internet Media, LLC
 

More Related Content

What's hot

SEO FUNDAMENTAL
SEO FUNDAMENTALSEO FUNDAMENTAL
SEO FUNDAMENTALmasjarwo2
 
Actionable SEO Metrics
Actionable SEO MetricsActionable SEO Metrics
Actionable SEO MetricsRyan Jones
 
Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...
Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...
Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...justinvh
 
Paid and Organic Search Co-Optimization
Paid and Organic Search Co-OptimizationPaid and Organic Search Co-Optimization
Paid and Organic Search Co-OptimizationBill Hunt
 
Search Engine Marketing
Search Engine MarketingSearch Engine Marketing
Search Engine Marketingmerve_g_
 
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
 
Google Analytics Ppt Final
Google Analytics Ppt FinalGoogle Analytics Ppt Final
Google Analytics Ppt Finalbarbwhite325
 
Search Engine Marketing 101
Search Engine Marketing 101Search Engine Marketing 101
Search Engine Marketing 101Nicole Roland
 
Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim Ash
Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim AshLanding Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim Ash
Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim AshOnline Marketing Summit
 
SEM Marketing 101 - Key to great SEO is an Amazing WebSite
SEM Marketing 101 - Key to great SEO is an Amazing WebSiteSEM Marketing 101 - Key to great SEO is an Amazing WebSite
SEM Marketing 101 - Key to great SEO is an Amazing WebSiteMaximiliano Lopez
 
Gillian SEOmoz Search Marketing Summit Bangalore - SEO for the CEO
Gillian SEOmoz Search Marketing Summit Bangalore - SEO for the CEOGillian SEOmoz Search Marketing Summit Bangalore - SEO for the CEO
Gillian SEOmoz Search Marketing Summit Bangalore - SEO for the CEOSuresh Babu
 
Evolution Of Search And Its Impact On Marketing
Evolution Of Search And Its Impact On MarketingEvolution Of Search And Its Impact On Marketing
Evolution Of Search And Its Impact On Marketingmahdaviani
 
Content marketing analytics: how to make your data work harder for your business
Content marketing analytics: how to make your data work harder for your businessContent marketing analytics: how to make your data work harder for your business
Content marketing analytics: how to make your data work harder for your businessDaniel Smulevich
 
Google seo-search-engine-optimization-introduction-powerpoint-presentation
Google seo-search-engine-optimization-introduction-powerpoint-presentationGoogle seo-search-engine-optimization-introduction-powerpoint-presentation
Google seo-search-engine-optimization-introduction-powerpoint-presentationSandeep Sharma
 
Seo sem-smo-introduction
Seo sem-smo-introductionSeo sem-smo-introduction
Seo sem-smo-introductionVJ Limba
 
How Much Revenue Are You Losing From Organic Traffic Declines?
How Much Revenue Are You Losing From Organic Traffic Declines?How Much Revenue Are You Losing From Organic Traffic Declines?
How Much Revenue Are You Losing From Organic Traffic Declines?Search Engine Journal
 

What's hot (18)

SEO FUNDAMENTAL
SEO FUNDAMENTALSEO FUNDAMENTAL
SEO FUNDAMENTAL
 
Actionable SEO Metrics
Actionable SEO MetricsActionable SEO Metrics
Actionable SEO Metrics
 
Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...
Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...
Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...
 
Search Engine Marketing 101
Search Engine Marketing 101Search Engine Marketing 101
Search Engine Marketing 101
 
SEO Explained
SEO ExplainedSEO Explained
SEO Explained
 
Paid and Organic Search Co-Optimization
Paid and Organic Search Co-OptimizationPaid and Organic Search Co-Optimization
Paid and Organic Search Co-Optimization
 
Search Engine Marketing
Search Engine MarketingSearch Engine Marketing
Search Engine Marketing
 
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
 
Google Analytics Ppt Final
Google Analytics Ppt FinalGoogle Analytics Ppt Final
Google Analytics Ppt Final
 
Search Engine Marketing 101
Search Engine Marketing 101Search Engine Marketing 101
Search Engine Marketing 101
 
Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim Ash
Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim AshLanding Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim Ash
Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim Ash
 
SEM Marketing 101 - Key to great SEO is an Amazing WebSite
SEM Marketing 101 - Key to great SEO is an Amazing WebSiteSEM Marketing 101 - Key to great SEO is an Amazing WebSite
SEM Marketing 101 - Key to great SEO is an Amazing WebSite
 
Gillian SEOmoz Search Marketing Summit Bangalore - SEO for the CEO
Gillian SEOmoz Search Marketing Summit Bangalore - SEO for the CEOGillian SEOmoz Search Marketing Summit Bangalore - SEO for the CEO
Gillian SEOmoz Search Marketing Summit Bangalore - SEO for the CEO
 
Evolution Of Search And Its Impact On Marketing
Evolution Of Search And Its Impact On MarketingEvolution Of Search And Its Impact On Marketing
Evolution Of Search And Its Impact On Marketing
 
Content marketing analytics: how to make your data work harder for your business
Content marketing analytics: how to make your data work harder for your businessContent marketing analytics: how to make your data work harder for your business
Content marketing analytics: how to make your data work harder for your business
 
Google seo-search-engine-optimization-introduction-powerpoint-presentation
Google seo-search-engine-optimization-introduction-powerpoint-presentationGoogle seo-search-engine-optimization-introduction-powerpoint-presentation
Google seo-search-engine-optimization-introduction-powerpoint-presentation
 
Seo sem-smo-introduction
Seo sem-smo-introductionSeo sem-smo-introduction
Seo sem-smo-introduction
 
How Much Revenue Are You Losing From Organic Traffic Declines?
How Much Revenue Are You Losing From Organic Traffic Declines?How Much Revenue Are You Losing From Organic Traffic Declines?
How Much Revenue Are You Losing From Organic Traffic Declines?
 

Similar to 2009 Philly Search Camp Analytics

Reporting analytics cm_ii
Reporting analytics cm_iiReporting analytics cm_ii
Reporting analytics cm_iiSpiderDigital
 
nextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM PresentationnextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM PresentationnextNY
 
Web Analytics Workshop - Verwijder die blinddoek
Web Analytics Workshop - Verwijder die blinddoekWeb Analytics Workshop - Verwijder die blinddoek
Web Analytics Workshop - Verwijder die blinddoekE-Nor
 
"Web Analytics: Measuring Your Online Effort" - Gary Angel (Semphonics) - 200...
"Web Analytics: Measuring Your Online Effort" - Gary Angel (Semphonics) - 200..."Web Analytics: Measuring Your Online Effort" - Gary Angel (Semphonics) - 200...
"Web Analytics: Measuring Your Online Effort" - Gary Angel (Semphonics) - 200...Joshua Tree Internet Media, LLC
 
Widemile and Microsoft Multivariate Testing Case Study
Widemile and Microsoft Multivariate Testing Case StudyWidemile and Microsoft Multivariate Testing Case Study
Widemile and Microsoft Multivariate Testing Case StudyWidemile
 
Chewy Trewella - Succeeding Online Using Free Google Tools
Chewy Trewella - Succeeding Online Using Free Google ToolsChewy Trewella - Succeeding Online Using Free Google Tools
Chewy Trewella - Succeeding Online Using Free Google Toolssounddelivery
 
SPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics PresentationSPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics PresentationAzul 7
 
Google Analytics: Overview & Key Metrics for Schools and Camps
Google Analytics: Overview & Key Metrics for Schools and CampsGoogle Analytics: Overview & Key Metrics for Schools and Camps
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
 
Google Analytics / Adwords Digital Marketing Presentation
Google Analytics / Adwords Digital Marketing Presentation Google Analytics / Adwords Digital Marketing Presentation
Google Analytics / Adwords Digital Marketing Presentation Katelyn Duckworth
 
Google Analytics: Overview & Key Metrics for Retirement Communities
Google Analytics: Overview & Key Metrics for Retirement CommunitiesGoogle Analytics: Overview & Key Metrics for Retirement Communities
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
 
Proven Strateges Earn More R O I From Your Paid Search
Proven Strateges Earn More R O I From Your Paid SearchProven Strateges Earn More R O I From Your Paid Search
Proven Strateges Earn More R O I From Your Paid Searchauexpo Conference
 
Google Analytics : Overview & Customization
Google Analytics : Overview & CustomizationGoogle Analytics : Overview & Customization
Google Analytics : Overview & CustomizationOur Kids Media
 
Data analytics-training - Jess Le Merle
Data analytics-training - Jess Le MerleData analytics-training - Jess Le Merle
Data analytics-training - Jess Le MerleHayden Armour
 
Google Analytics : Overview & Basic Customization for Retirement Communities
Google Analytics : Overview & Basic Customization for Retirement CommunitiesGoogle Analytics : Overview & Basic Customization for Retirement Communities
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
 
Action Connect!on
Action Connect!onAction Connect!on
Action Connect!onproff6
 
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...VWO
 
Pay-Per-Click Marketing Principles Part 1
Pay-Per-Click Marketing Principles Part 1Pay-Per-Click Marketing Principles Part 1
Pay-Per-Click Marketing Principles Part 1Gold and Silver Online
 

Similar to 2009 Philly Search Camp Analytics (20)

Reporting analytics cm_ii
Reporting analytics cm_iiReporting analytics cm_ii
Reporting analytics cm_ii
 
nextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM PresentationnextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM Presentation
 
Web Analytics Workshop - Verwijder die blinddoek
Web Analytics Workshop - Verwijder die blinddoekWeb Analytics Workshop - Verwijder die blinddoek
Web Analytics Workshop - Verwijder die blinddoek
 
"Web Analytics: Measuring Your Online Effort" - Gary Angel (Semphonics) - 200...
"Web Analytics: Measuring Your Online Effort" - Gary Angel (Semphonics) - 200..."Web Analytics: Measuring Your Online Effort" - Gary Angel (Semphonics) - 200...
"Web Analytics: Measuring Your Online Effort" - Gary Angel (Semphonics) - 200...
 
Widemile and Microsoft Multivariate Testing Case Study
Widemile and Microsoft Multivariate Testing Case StudyWidemile and Microsoft Multivariate Testing Case Study
Widemile and Microsoft Multivariate Testing Case Study
 
Chewy Trewella - Succeeding Online Using Free Google Tools
Chewy Trewella - Succeeding Online Using Free Google ToolsChewy Trewella - Succeeding Online Using Free Google Tools
Chewy Trewella - Succeeding Online Using Free Google Tools
 
SPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics PresentationSPACC IT Day Azul7 Analytics Presentation
SPACC IT Day Azul7 Analytics Presentation
 
Google Analytics: Overview & Key Metrics for Schools and Camps
Google Analytics: Overview & Key Metrics for Schools and CampsGoogle Analytics: Overview & Key Metrics for Schools and Camps
Google Analytics: Overview & Key Metrics for Schools and Camps
 
Digital measurement & analytics
Digital measurement & analyticsDigital measurement & analytics
Digital measurement & analytics
 
Tavant4Pak Webinar WebAnalytics Aug192010
Tavant4Pak Webinar WebAnalytics Aug192010Tavant4Pak Webinar WebAnalytics Aug192010
Tavant4Pak Webinar WebAnalytics Aug192010
 
Google Analytics / Adwords Digital Marketing Presentation
Google Analytics / Adwords Digital Marketing Presentation Google Analytics / Adwords Digital Marketing Presentation
Google Analytics / Adwords Digital Marketing Presentation
 
Google Analytics: Overview & Key Metrics for Retirement Communities
Google Analytics: Overview & Key Metrics for Retirement CommunitiesGoogle Analytics: Overview & Key Metrics for Retirement Communities
Google Analytics: Overview & Key Metrics for Retirement Communities
 
Proven Strateges Earn More R O I From Your Paid Search
Proven Strateges Earn More R O I From Your Paid SearchProven Strateges Earn More R O I From Your Paid Search
Proven Strateges Earn More R O I From Your Paid Search
 
Google Analytics : Overview & Customization
Google Analytics : Overview & CustomizationGoogle Analytics : Overview & Customization
Google Analytics : Overview & Customization
 
Seo workshop presentation june
Seo workshop presentation juneSeo workshop presentation june
Seo workshop presentation june
 
Data analytics-training - Jess Le Merle
Data analytics-training - Jess Le MerleData analytics-training - Jess Le Merle
Data analytics-training - Jess Le Merle
 
Google Analytics : Overview & Basic Customization for Retirement Communities
Google Analytics : Overview & Basic Customization for Retirement CommunitiesGoogle Analytics : Overview & Basic Customization for Retirement Communities
Google Analytics : Overview & Basic Customization for Retirement Communities
 
Action Connect!on
Action Connect!onAction Connect!on
Action Connect!on
 
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...
 
Pay-Per-Click Marketing Principles Part 1
Pay-Per-Click Marketing Principles Part 1Pay-Per-Click Marketing Principles Part 1
Pay-Per-Click Marketing Principles Part 1
 

More from SearchCamp Philly

2009 Philly Search Camp Advanced Ppc Strategies
2009 Philly Search Camp Advanced Ppc Strategies2009 Philly Search Camp Advanced Ppc Strategies
2009 Philly Search Camp Advanced Ppc StrategiesSearchCamp Philly
 
2009 Philly Search Camp Buidling Community
2009 Philly Search Camp Buidling Community2009 Philly Search Camp Buidling Community
2009 Philly Search Camp Buidling CommunitySearchCamp Philly
 
2009 Philly Search Camp Using Hashtags In Social Media
2009 Philly Search Camp Using Hashtags In Social Media2009 Philly Search Camp Using Hashtags In Social Media
2009 Philly Search Camp Using Hashtags In Social MediaSearchCamp Philly
 
2009 Philly Search Camp Social Media ROI
2009 Philly Search Camp Social Media ROI2009 Philly Search Camp Social Media ROI
2009 Philly Search Camp Social Media ROISearchCamp Philly
 
2009 Philly Search Camp Social Media & Public Relations
2009 Philly Search Camp Social Media & Public Relations2009 Philly Search Camp Social Media & Public Relations
2009 Philly Search Camp Social Media & Public RelationsSearchCamp Philly
 
2009 Philly Search Camp Social Media Fundamentals
2009 Philly Search Camp Social Media Fundamentals2009 Philly Search Camp Social Media Fundamentals
2009 Philly Search Camp Social Media FundamentalsSearchCamp Philly
 
2009 Philly Search Camp Digital Asset Optimization - Videos, Photos & Podcasts
2009 Philly Search Camp Digital Asset Optimization - Videos, Photos & Podcasts2009 Philly Search Camp Digital Asset Optimization - Videos, Photos & Podcasts
2009 Philly Search Camp Digital Asset Optimization - Videos, Photos & PodcastsSearchCamp Philly
 

More from SearchCamp Philly (7)

2009 Philly Search Camp Advanced Ppc Strategies
2009 Philly Search Camp Advanced Ppc Strategies2009 Philly Search Camp Advanced Ppc Strategies
2009 Philly Search Camp Advanced Ppc Strategies
 
2009 Philly Search Camp Buidling Community
2009 Philly Search Camp Buidling Community2009 Philly Search Camp Buidling Community
2009 Philly Search Camp Buidling Community
 
2009 Philly Search Camp Using Hashtags In Social Media
2009 Philly Search Camp Using Hashtags In Social Media2009 Philly Search Camp Using Hashtags In Social Media
2009 Philly Search Camp Using Hashtags In Social Media
 
2009 Philly Search Camp Social Media ROI
2009 Philly Search Camp Social Media ROI2009 Philly Search Camp Social Media ROI
2009 Philly Search Camp Social Media ROI
 
2009 Philly Search Camp Social Media & Public Relations
2009 Philly Search Camp Social Media & Public Relations2009 Philly Search Camp Social Media & Public Relations
2009 Philly Search Camp Social Media & Public Relations
 
2009 Philly Search Camp Social Media Fundamentals
2009 Philly Search Camp Social Media Fundamentals2009 Philly Search Camp Social Media Fundamentals
2009 Philly Search Camp Social Media Fundamentals
 
2009 Philly Search Camp Digital Asset Optimization - Videos, Photos & Podcasts
2009 Philly Search Camp Digital Asset Optimization - Videos, Photos & Podcasts2009 Philly Search Camp Digital Asset Optimization - Videos, Photos & Podcasts
2009 Philly Search Camp Digital Asset Optimization - Videos, Photos & Podcasts
 

Recently uploaded

HR and Employment law update: May 2024.
HR and Employment law update: May 2024.HR and Employment law update: May 2024.
HR and Employment law update: May 2024.FelixPerez547899
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsSlidesAI
 
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceIPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceDragon Dream Bar
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024Adnet Communications
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfCIOLOOKIndia
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettJacobBadgett
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product DiscoveryDesmond Leo
 
transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...
transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...
transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...Connect3PL
 
USA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdfUSA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdfsuperbizness1227
 
New Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9loNew Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9logalbokkahewagenitash
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfinsightssuccess2
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Associationseri bangash
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.smalmahmud11
 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesDragon Dream Bar
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowMiriam Robeson
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateRedSeer
 
How to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxHow to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxrdishurana
 
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxUnveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxmy Pandit
 
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...Khaled Al Awadi
 

Recently uploaded (20)

HR and Employment law update: May 2024.
HR and Employment law update: May 2024.HR and Employment law update: May 2024.
HR and Employment law update: May 2024.
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceIPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best Service
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdf
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob Badgett
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...
transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...
transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...
 
USA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdfUSA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdf
 
New Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9loNew Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9lo
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdf
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.
 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and Employees
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
 
How to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxHow to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxUnveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
 
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
 

2009 Philly Search Camp Analytics

  • 1. Advanced Analytics How to prevent online analysis paralysis? October 4, 2009
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. WHAT IS SEARCH? SEO Paid Search
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.