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1. SCRUTINYSOFT
PROVIDES DIGITAL
MARKETING SERVICES
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2. BENIFITS
DIGITAL MARKETING
Digital Marketing is an umbrella term for the marketing
of products or services using digital technologies, mainly
on the internet, but also including mobile phones, display
advertising, and any other digital medium.
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3. ROI
Cost Effectiveness
Analyze results in Real –
time
More mobile users
Customers Interaction
BENEFITS
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4. ©Scrutinysoft. Confidential

5. SEO
Search engine optimization (SEO) is the practice of increasing the quantity and quality of
traffic to your website through organic search engine results.
FUNCTIONS:
• Quality of traffic. You can attract all the visitors in the world, but if they're coming to your
site because Google tells them you're a resource for Apple computers when really you're a
farmer selling apples, that is not quality traffic. Instead you want to attract visitors who
are genuinely interested in products that you offer.
• Quantity of traffic. Once you have the right people clicking through from those search
engine results pages (SERPs), more traffic is better.
• Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any
traffic that you don't have to pay for.
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6. SMO
Social media optimization (SMO) is the use of social media networks to manage and grow
an organization’s message and online presence. As a digital strategy, social media
optimization can be used to increase awareness of new products and services, connect with
customers, and ameliorate potential damaging news.
Social media optimization often directs the public from social websites to the company
website, where more information can be provided. For example, a campaign to raise
awareness of a new automobile may direct the visitor to a company webpage providing
information on where local dealerships are located and how to schedule a test drive.
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7. SEM
Search engine marketing (SEM) is a type of internet-based marketing associated with the
researching, submitting and positioning of a website within search engines to achieve
maximum visibility and increase your share of paid and/or organic traffic referrals from
search engines.
SEM involves things such as search engine optimization (SEO), keyword research,
competitive analysis, paid listings and other search engine services that will increase search
traffic to your site.
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8. PPC
Also known as pay-per-click (PPC), cost per click (CPC) is a method websites
use to bill based on the number of times a visitor clicks on an advertisement.
The alternative is cost per thousand (CPM), which is the number of
impressions, or viewers, in thousands, regardless of whether each viewer
clicks on the advertisement or not.
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9. DIGITAL MARKETING SERVICES IN SCRUTINYSOFT
• Scrutinysoft has proficiency in various digital marketing channels like
search engine optimization (SEO), electronic mail, pay per click marketing,
search engine marketing, Online public relation marketing, social media
marketing, content marketing, affiliate marketing, etc.
• Scrutiny Software Solutions Private Limited is proficient in social media
promoting and advertising through various digital media channels that we
use regularly.
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10. HOW WE WORK
The content is said to be the main aspect for the search engine optimization. So,
the content for a client’s product or service must be rich and attractive in
nature. Scrutinysoft content marketing can identify and map the content,
develop the brand, optimize the content based on client’s perspective. We also
advertise through pay per click marketing, throwing advertisements in various
websites and media outlets.
Scrutinysoft can run email marketing and campaigns for the client. We also
promote and advertise marketing through digital social media. Scrutinysoft
analyses the client’s current marketing perspective and suggest a detailed
strategy through proper research as to what needs to be improved through
digital marketing and its channels.
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11. OVERVIEW
Scrutiny Software Solutions Private Limited is proficient in Consulting, Strategy, Technology.
Application development
Webpage designing
Software testing
SEO services
Business Analytics
Data Analytics
Merger and acquisitions
Website developing
Business value additions
E-commerce service
Research
Audit services
Surveys
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12. 1/85 Express Towers,2nd floor,
Old Mahabalipuram Road,
Kelambakkam, Chennai, Tamil
Nadu 603103
Email:
contactus.scrutinysoft@gmail.com
Mobile No: 9710076185
https://www.scrutinysoft.com/
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