In this presentation from tcworld 2014, Sarah O'Keefe and Alan Pringle describe the adjustments needed to deliver content developed in Europe into the US market.
2. About
the
presenters
@sarahokeefe
Sarah
O’Keefe
International affairs/German, Duke University
Principal @ Scriptorium (1997)
Content strategy analysis
@sarahokeefe @alanpringle
Alan
Pringle
English/journalism, Wake Forest University
Principal @ Scriptorium (1997)
Content strategy implementation
7. US
population:
292M
@sarahokeefe
❖ 61M speak a language other than English at home
❖ Spanish: 38M
❖ Chinese: 2.9M
❖ French: 1.3M
❖ German: 1.1M
❖ Korean: 1.1M
❖ Vietnamese: 1.4M
❖ Tagalog: 1.6M
@sarahokeefe @alanpringle
21. U.S.
regulatory
requirements
@sarahokeefe
❖ Medical devices
❖ Pharmaceuticals
❖ Nuclear
❖ Aerospace
❖ And a few others
❖ Only a tiny percentage of technical content is
regulated.
@sarahokeefe @alanpringle
37. Content
distribution
@sarahokeefe
❖ Print
❖ PDF
❖ Wiki
❖ HTML
❖ Online help
❖ In the product box
❖ On the device
❖ Downloadable
❖ Mobile
❖ Tablets
@sarahokeefe @alanpringle
38. What
day
is
it
and
where
am
I?
@sarahokeefe@sarahokeefe @alanpringle
41. Customer
experience
@sarahokeefe
❖ Tech comm (“post-sales”) content can drive
sales.
❖ Repeat business is contingent on customer
satisfaction.
❖ Marketing and tech comm integration
@sarahokeefe @alanpringle
58. Lots
of
work
to
do
@sarahokeefe
❖ Language
❖ Culture references
❖ Regulatory requirements and legal issues
❖ Audience level: literacy/education/training level
❖ Content distribution methods
❖ Customer experience
❖ Customer support
@sarahokeefe @alanpringle
59. Workshop
evaluation
@sarahokeefe@sarahokeefe @alanpringle
Your opinion is important to us!
Please tell us what you thought of
the lecture.We look forward to
your feedback via smartphone or
tablet under
http://IM14.honestly.de
or scan the QR code
The feedback tool will be available even after the conference.