From screen to heart. How we convert the islamic Video clips to Brand?

8=->?7‫ ا7>-=8 إ7@ ا‬B<
8C‫<& إ7@ <-ر‬DEF‫ ا‬GHIC 5"#HJ7‫?5ّل ا‬M NHC

!"#$%
‫('&% $#"ة‬
&'()*‫<;/: '& 9$-'8 ا7.665رة وا10/.-د ا‬
www.scrambledpaper.com

Saturday 4 June 2011


[A-B 985A&.‫ا‬

‫ أي ا.-,+*ت‬clips ‫ا.6:98% ا7'6#5 4-3 ا.ـ‬
*;<'= >? *;@AB%C D68 E6.‫ وا‬GHH&7‫%ة ا‬I'@7‫ا‬
‫ه ا.-,+*ت‬KL KMNC *;6O‫، وو‬Q*6R97‫ ا‬S8%T U4
.*;A-4 EV*WX.‫> ا.:9ت ا‬Y‫ ='5 و‬GZ*M ER*'?

www.islamonline.net



E?]^_‫[ ا‬A-B 985A&.‫ا‬

‫ ا_^]م‬DAO U? K`68 ‫ي‬K.‫[ ا‬A-B 985A&.‫ا‬
%@4 a6.*^‫ ر‬D85,C‫ و‬c8‫]ً .-6%و‬A@^ aC‫'*را‬e‫و‬
.[A-B 985A&.‫ا^6`5ام ا‬



GB‫ا7*ر‬

‫ أو‬c6W7*= f@C%C G8‫*ر‬gC G?]4 ‫ أو‬D^‫ ا‬EL
.*L%Ah U4 *L"A#C‫، و‬G?5`.‫ا‬
5W4 G#-H.‫ ا‬aB%6C ‫ي‬K.‫+@*ع ا‬R_‫ ا.6:9ّر وا‬EL‫و‬
.GWA'7‫ ا‬G?5`.‫ أو ا‬G'-k.‫ ا‬U4 a4*#^ ‫ا.&%د .5ى‬
A brand is a name or trademark connected with a product or
producer. Brands have become increasingly important
components of culture and the economy, now being described
as "cultural accessories and personal philosophies"
http://en.wikipedia.org/wiki/Brand
www.islamonline.net



8)Q-/*‫ا‬ GT‫*ر‬M
8E‫ا7#را‬
nA^NC
GB‫ا7*ر‬
8IV‫ا*5ا‬ U?P7‫ا‬
GA?]^_‫ا‬
[A-B 985A&-.

‫[5دة‬
HE]/7‫ا‬

‫-ه‬P/MF‫=# ا‬ N"()/7‫ا‬
GHIC 5"#HJ7‫ا‬
&<DEF‫ا‬
‫-م‬X/_‫ا‬
‫5ع‬a5*-Q ‫#ف‬T7‫ا‬
8Y-bV 8'-$9
8XH$7‫ا‬ 87-E(7‫ا‬

8Pc‫ر‬
8H7R‫ا‬
8XH$7-Q

WXY
‫ا7.665رة‬
‫5ك‬IE‫و‬



o8%'6.‫ا‬
J7‫ا‬
F‫ا‬

8'-$9
‫#ف‬T7‫ا‬
o8%'6.‫ا‬
87-E(7‫ا‬

8H7R‫ا‬
*;&8%'C 58%C E6.‫ ا‬DA,.‫ ا‬G49#g? EL
U? aAW'C *#= ،*;'? p4*&6A. %Mq.
‫ا7.665رة‬
‫-9ك‬k-. >#6g7‫> ا.&%د وا‬s58 ‫?&;9م‬
.t'? ‫*ه‬gC*=

‫*ت‬A.v‫ + ا‬DA,.‫ + ا‬G8‫ا.%ؤ‬



N"()/7‫ا‬
J7‫ا‬
F‫ا‬

‫ا.;5ف‬
8'-$9
87-E(7‫ا‬ ‫ا.;5ف‬
8H7R‫ا‬

x%+.*= G.*^%.‫ ا‬DAL*&? yA^%C
‫ا7.665رة‬
p4*&68 >#6g? 3.‫9ل إ‬Z9-. G-A&H.‫ا‬
.G.*^%.‫| ?> ا‬A'8‫و‬



N"()/7‫ا‬
J7‫ا‬
F‫ا‬

8'-$9
‫#ف‬T7‫ا‬
GA.v‫ا‬
87-E(7‫ا‬

GA.v‫ا‬
‫ _8:*ل‬G?5`6k7‫ ا‬G-A^9.‫ ا‬EL
.G.*^%.‫ رو} ا‬U#<6C ~A•= ،G.*^%.‫ا‬
‫ا7.665رة‬



N"()/7‫ا‬
J7‫ا‬
F‫ا‬

8'-$9
‫#ف‬T7‫ا‬
‫ا.:9رة‬
87-E(7‫ا‬

8H7R‫ا‬
ً3W'? ‫ ا7-#9س‬EV*;W.‫ ا‬Q*6W.‫ ا‬EL
ِ
G.*^%.‫ ا‬DAO aAs pّ I‚#6C‫و?*دة، و‬
‫ا.:9رة‬
.Ge*'ُ? EL‫;*، و‬s5L‫و‬



The Pain
!IHJ7‫*>-_#ة ا‬

http://douleurs.org/


‫-ه‬P/MF‫=# ا‬
GHIC 5
&<DE
‫-م‬X/_‫ا‬
‫5ع‬a5*-Q
8Y-bV
8XH$7‫ا‬

8Pc‫ر‬
8XH$7-Q

G4*W:.‫ا‬
WXY
‫5ك‬IE‫و‬

%89+6-. ‫*ت‬A-#4 G49#g? ‫ أو‬GA-#4
c6W? 3.‫9ل إ‬Z9-. „.‫، وذ‬Q*6R_‫وا‬
.G?5M ‫أو‬



‫-ه‬P/MF‫=# ا‬
GHIC 5
&<DE
‫-م‬X/_‫ا‬
‫5ع‬a5*-Q
8Y-bV
8XH$7‫ا‬

AIDA
8Pc‫ر‬
8XH$7-Q

WXY
‫5ك‬IE‫و‬

‫=-رع‬
‫؟‬


‫-ه‬P/MF‫=# ا‬
GHIC 5
&<DE
‫-م‬X/_‫ا‬
‫5ع‬a5*-Q
8Y-bV
‫6@*ه‬R_‫5 ا‬e
‫ش‬ 8XH$7‫ا‬
Attention
8Pc‫ر‬
8XH$7-Q

‫9ع‬Y97*= ‫6#*م‬L‫ا‬
Interest ‫ا‬ WXY
‫5ك‬IE‫و‬

G#A,.*= G@h‫ر‬
‫ر‬
Desire

‫ و^-9ك‬p#4
‫ع‬
Action



‫6@*ه‬R_‫5 ا‬e
GHIC 5
&<DE
‫-م‬X/_‫ا‬
‫5ع‬a5*-Q
8Y-bV
8XH$7‫ا‬
‫6@*ه‬R_‫5 ا‬e
8Pc‫ر‬
8XH$7-Q
G@:W?‫ ا.•9اس ?†5ودة و‬p'g8 *? D85,C
.G?5,7‫ ا‬G.*^%.‫9ع ا‬Y97 WXY
‫5ك‬IE‫و‬

.G:,.‫ا‬ .‫%ة‬H&.‫ ا‬Es ‫ا_=5اع‬

.‫9ع‬Y97‫ا‬

.%89:6.‫ا‬ .‫ ا.:9رة‬Es ‫ا_=5اع‬
.Q‫%ا‬M_‫ا‬

.‫5ة‬A:,.‫ا‬ .G#-H.‫ ا‬Es ‫ا_=5اع‬

.GX-.‫ا‬


‫-ه‬P/MF‫=# ا‬
GHIC 5
&<DE
‫6#*م‬L‫ا‬
‫9ع‬Y97*=
8Y-bV
8XH$7‫ا‬
‫9ع‬Y97*= ‫6#*م‬L‫ا‬
8Pc‫ر‬
8XH$7-Q

،aW4 ~85•-. ً ‫9ع ?5ارا‬Y97‫9ن ا‬HA. a(9C ‫و(9د‬
WXY
.‫ ا.:9ر‬o-6`#= ‫6#*م‬L‫ إ.3 ا‬a.ّ9•C E.*6.*=‫و‬ ‫5ك‬IE‫و‬

.aAs ‫9ب‬h%? .aW4 ‫9ت‬Hk?



‫-ه‬P/MF‫=# ا‬
GHIC 5
&<DE
‫-م‬X/_‫ا‬
‫5ع‬a5*-Q
8Y-bV
8XH$7‫ا‬
G#A,.*= G@h‫ر‬
G@h‫ر‬
G#A,.*=

‫، .66•9ل‬G#A,.‫9ع أو ا‬Y97‫اب إ.3 ا‬KgR_‫ا‬
‫65اء أو‬O_‫*ء أو ا‬W6O_‫ ا‬Es G@h‫ إ.3 ر‬KV5'= WXY
‫5ك‬IE‫و‬
.‫6#*ء‬R_‫ا‬



‫-ه‬P/MF‫=# ا‬
GHIC 5
&<DE
‫-م‬X/_‫ا‬
‫5ع‬a5*-Q
8Y-bV
8XH$7‫ا‬

‫ و^-9ك‬p#4 8Pc‫ر‬
8XH$7-Q

،E?98 a@e ‫ أو‬E?98 ‫ إ.3 ^-9ك‬G#A,.‫•9ّل ا‬C p#4
‫و^-9ك‬
.‫ ا.&%د‬GA:`e U? ‫9ن ("ء‬HC‫ و‬p=
ً

.*L%;ŠC‫ و‬G#A,.‫ ?> ا‬p4*&6C ‫*ت‬A.‫و(9د آ‬
.‫.@*س‬

.‫9ارات‬kkB‫إ‬
.Gّ89;.‫ ا‬U4 %ّ@‚'C ‫*ت‬g6W?



Sami Yousef

GHIf7‫*>-_#ة ا‬

http://www.youtube.com/watch?v=m4q_0WXxDtI



Research ~•@.‫ا‬

.‫%ة‬T*,.‫> ا‬AW:C‫ و‬Gّ89;.‫ ا‬pAH†6. GA^*^‫+9ة أ‬M

Gّ89;.‫ا‬
‫ وا.;5ف‬G.*^%.‫ا‬

8)Q-/*‫ا‬
8E‫ا7#را‬
‫%ة‬T*,.‫ا‬
8IV‫ا*5ا‬ ~•@.‫ا‬
fA+`6.‫*ت وا‬A.v‫ا‬

‫[5دة‬
HE]/7‫ا‬



Study G^‫ا.5را‬

‫*ت‬Œ&.‫6#>، وا‬g#-. G++`?‫ و‬GA#-4 ‫%اءة‬O
.G.*^%.‫ ا‬Es Gs5;6k7‫ا‬

Gs5;6k7‫ ا‬GŒ&.‫ا‬
G8%#'.‫ ا‬GŒ&.‫[ ا‬k$

8)Q-/*‫ا‬
G^‫ا.5را‬ ‫ ا.`+*ب‬GX.
‫%ة‬H&.‫•9ى ا‬s‫9ع و‬Y97‫ا‬
8IV‫ا*5ا‬ U?P7‫ا‬

‫ ا.`+*ب‬GA.‫آ‬
‫[5دة‬ ‫ ا.+%}، و?* ='5ه‬G,8%T
HE]/7‫ا‬



Follow Up G'=*67‫ا‬

G.*^%.‫*ت ا‬A.‫ آ‬p85'C‫ ودرا^6;*، و‬p'&.‫%اءة ردود ا‬O
.G^‫ ا75رو‬G'(‫ ا.%ا‬G8KX6.‫*ء 4-3 ا‬W= *;6X.‫و‬

•@W.‫ ا‬n(

*;,AŽ9C‫ و‬G'=*67‫*ت ا‬A.‫ آ‬Es ‫9ّع‬WC
G'=*67‫ا‬
8E‫ا7#را‬

8IV‫ا*5ا‬ U?P7‫ا‬ [-,.‫ ا‬Es ‫9ل‬M‫د‬

‫ إ.3 ^-9ك‬G89W'7‫ ا‬G#A,.‫ ا‬p89•C
.G^9#-? ‫دوات‬N= ‫?549م‬
‫[5دة‬
HE]/7‫ا‬



Continuation G-Z‫ا79ا‬

G.*^%.‫*45ة ا‬O 3-4 ‫*ء‬W= ‫585ة‬g.‫*ء ا•دوار ا‬W= GA-#4
*;#AO‫ و‬G.*^%.*= %AŽN6.‫%ة ا‬V‫ دا‬Es >^9C ،GA-Z•‫ا‬
.EY‫6%ا‬s_‫ وا‬E'O‫ ا.9ا‬t'#6g7‫ ا‬Es G&-6`7‫ا‬

GO]'-. pAZNC
E'O‫ ا.9ا‬t7*'.‫ 4@% ا‬pZ‫ ا.69ا‬G-Z‫?9ا‬
8)Q-/*‫ا‬ .EY‫6%ا‬s•‫وا‬
8E‫ا7#را‬

G-Z‫ا79ا‬ U?P7‫ا‬
[•.‫ ا‬G4*WZ
t= [•7‫ ا‬p4*&6.‫9ل إ.3 ا‬Z9.‫ا‬
.”GB‫ “ا7*ر‬p#'.‫ا.&%د وا‬
‫[5دة‬
HE]/7‫ا‬



Peligram of Tears

GHIf7‫*>-_#ة ا‬

http://www.youtube.com/watch?v=hx4Q-8GOiFk



8'-$9
87-E(7‫ا‬

‫[5دة‬ 8Y-bV
HE]/7‫ا‬ 8XH$7‫ا‬


*;As *;?5,C E6.‫ ا‬G,8%+.‫* (#*•ً ا‬L58"8 *?‫، و‬G-A#( DA,.‫ا‬


jaafar.hamza@gmail.com


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