4. THE SOLUTION At ROK On we are specialists in Bluetooth marketing and advertising. Working with venues with a niche demographic we extend their reach beyond the store or stadium and onto the mobile phone through On Device Applications making the brand accessible at anytime in almost any location. In addition we connect advertisers and content providers to the specific demographics allow sniper like targeting for all types of advertising and promotion. Users can interact with their favorite brands at anytime choosing exciting and exclusive content from them and related brands benefiting from the very latest movie, music and celebrity news. THE PROBLEM Reaching a target demographic on their phone when it matters and where it matters. Network operators offer location based SMS which is expensive and can only locate someone within a mobile phone cell let alone a street or even a shop. In addition the phone number lists available are not always accurate regarding the profile of your target consumer. SMS is also limiting functionally and creatively. You can be more creative on the mobile web but this relies on driving traffic to your mobile website which is difficult enough let alone at the right time when it matters – while that person is in the high street or at a concert with there purse or wallet open.
15. PROPOSED CONTENT Suggested layout and content for Claire's On Device Application. News Features Ask Claires Partner Offers My Claire's My Music My Films My Phone Accessories Top 5 New Music Competitions Feature 2 Top 5 New Movies Free Fun Little Movies Feature 1 Ring tones Wallpapers Sing tones Games News Features More Pages Could be added depending on Demand
16. News Features Ask Claire's Partner Offers My Claire's News Features CONTENT - ANALYSIS My Claire’s is where the users interact directly with the Claire's brand News & Features – These can be promotions from Claire's or as the name suggest news and features which will be of general interest to the typical Claire's customer. These features could be supplied and sponsored by magazines could possibly sell a premium subscription service to the magazines mobile version. Partner Offers – These could be advertorials, or just straight vouchers, this could include competitions that would be free or even premium sms. Ask Claire's – This is a premium sms service, there will be a field to enter a question and sending the premium sms will result in the answer being returned. In this case Claire is a big sister.
17. CONTENT – My Music My Music provides information on the latest chart toppers as well as whats up and coming. Our content providers are on the cutting edge ensuring that music trends among this demographic will start with Claire's. Top 5 – This would be a link to Claire's top 5 chart music tracks, these will be appropriate to the demographic. Clicking on each of the bands in the top 5 list will link through to a single page about the band. This page would include downloads for the track (free 15 sec preview), wallpapers, music videos and links to competitions. These items could be free or we could charge via psms. New Music – This is where the trends start, customers will hear it first in Claires new music. Similar to the top 5 customers will be able to download the track, wallpapers, music videos and this may include competitions. Competitions – This is where a customer can enter all the music competitions. There will be a list of competitions and prizes and a link through to enter the comp. Feature 2 – An additional page if required possibly singtones. My Music Top 5 New Music Competitions Feature 2
18. My Films Top 5 New Movies Free Fun Little Movies Feature 1 CONTENT - ANALYSIS My Films provides information on the latest movies at the cinema and released on DVD as well as what's up and coming. Top 5 – This would be a link to Claires top 5 movies at the cinema, these will be appropriate to the demographic. Clicking on each of the movies in the top 5 list will link through to a single page about the film. This page would include downloads for the trailer, wallpapers, music videos and may include competitions. These items could be free or we could charge via sms. New Movies – This is where the trends start, customers will hear it first in Claire's new movies. Similar to the top 5, customers will be able to download the trailer, wallpapers, music videos and this may include competitions. Free Fun Little Movies – This is a selection of 3-5 little movie tracks lasting around 1 minute, they will be free to download. This page will show a screen shot plus a little synopsis of what the trailor is about. The page should be designed with the possibility of having a banner ad. Feature 1 – This could be a special competition or movie related feature More features may be added over time
19. My Phone Accessories Ringtones Wallpapers Singtones Games CONTENT - ANALYSIS My Phone Accessories provides free and premium phone accessories including Ring tones, Wallpapers, Singtones and Games. Ringtones – These will possibly be top 10 ring tones and will be different to those found in Music or Movie menus. There will be a mix of free and paid for ring tones. As with all the content it is updated every two weeks. Wallpapers – As Above Singtones – Singtones is a premium sms service which allows users to record a karaoke version of a popular music track. This can be kept on the users phone as a ringtone or sent on to a friend. This will be discount voucher at launch. Games – These are a mixture of premium and free ad supported games, sometimes a provider will provide the first two levels of a game free then the user will purchase the whole game later. Feature 1 – This could be a competition to win ringtones, wallpapers or special review of a game.
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