This document contains a summary of Scott Stachowiak's professional experience and areas of expertise. He has over 25 years of experience in marketing, business development, product development, and strategy roles in industries including travel, energy, and healthcare. His most recent role is as Senior Manager of Air Strategy at American Express Global Business Travel, where he leads optimization of airline supplier relationships.
1. SCOTT STACHOWIAK
9818 Ricaby Drive
Houston, TX 77064
scottstach@sbcglobal.net
(832) 691-6820
linkedin.com/in/sstachowiak
AREAS OF EXPERTISE
Marketing Strategy Partnership / Business Development Customer Loyalty
Product Development Advertising / Collateral Development Product Promotion
New Initiative Leadership
Multi-Channel Strategy
Brand Management
Sales / Support Experience
Corporate Strategy
Digital / E-Commerce
PROFESSIONAL EXPERIENCE
AMERICAN EXPRESS GLOBAL BUSINESS TRAVEL 2015 - Present
Senior Managerof Air Strategy,Global SupplierRelations
Currently leading the optimization of supplier Net Fare revenuesby negotiating competitive airline discounts,
promoting those discounts to our travel counselors and the corporate client base,managing ongoing supplier
relationships, and optimizing supplier placement within sales channels.
Provide analysis, strategy, and presentations to various carriers surrounding the genesis of their individual
programs.
Overseeing significant expansion of large carrier content.
Created an inventory-based optimization model to better track what carriers need to be promoted in specific
markets. Further enhanced that model to include a target client module.
Developed marketing and educational content for internal and external distribution.
Represent the company at various events.
SAS CONSULTING 2013 - 2015
President
Responsible for a book of consulting business centered around marketing strategy, sales channel development, and
product conceptualization / development / lifecycle analysis / planning / promotion / advertising.
Developed and implemented a strategy to move a company (The Go Solution) and its subsidiaries from a
traditional consumer-direct marketing company into a more progressive entity by adding a comprehensive
loyalty (i.e. customer retention) program, a partial corporate rebranding, transactional e-commerce capabilities,
call center efficiency programs, and better management reporting and analysis capabilities. Acted as program
manager for strategic initiatives, creating business decision cases, and guided projects through all stage gates.
Educated venture capital firm analysts on the intricacies of the Texas Retail Electricity market, its future
outlook, and how to determine the investment value of its participants.
Assisted a high-tech startup company with developing a strategic plan, a marketing / sales channel plan, proper
staffing levels, and a new brand as they initially go to market with their products and services.
NRG/RELIANT ENERGY RETAIL, LLC 2011 – 2013
Director of Marketing/ Product Development, Reliant Home Solutions
Responsible for managing the development and implementation of the company strategy for moving beyond a
commodity-only product approach to the retail electricity marketplace.
Created, implemented and marketed a line of distributed generation, home warranty, home maintenance, and
personal insurance products for a newly created business entity that grew from nothing to $20 million in annual
revenue and $10 million in annual EBITDA in two years. Created television, radio, web, and paper promotions.
2. (CONTINUED)
Creation included consumer research, product lifecycle plans, pricing, go-to-market plans, and selling the
concepts to key corporate stakeholders,including customer service,operations, and marketing senior leadership.
Implemented the externalpartner agreements, IT infrastructure, state-by-state legal entities, legal and regulatory
framework documents, websites, sales incentive plans, final pricing, and sales/operational training.
Marketing efforts included building the brand, communication strategies, marketing campaigns, customer
segmentation, research, and performance management vehicles.
Created new cross-selland product bundling programs that created brand differentiation and increased customer
retention by 9 percent. Most efforts involved leading cross-functional teams through stage gate process.
Coordinated the acquisition of two partner companies that added $30 million per year in incremental revenue
and $10 million per year in incremental annual EBITDA
Developed a CRM-based analytical framework, leveraging Hadoop and Sequel to drive up cross-sell
volumes by 8 percent, significantly improving customer lifetime value (CLV).
Implemented a new online, Reliant-branded, consumer-direct home efficiency product marketplace in
partnership with Amazon. Utilized customer segmentation analysis and agency input to create targets.
Product was launched with less than a $10K expenditure and met its PR goals.
CONTINENTAL AIRLINES, INC., MARKETING AND DISTRIBUTION 1996 – 2011
Director of Marketing Strategy & Analysis, e-Commerce, and Customer Loyalty Programs (2008 – 2011)
Responsible for managing Continental’s loyalty (One Pass) loyalty program, continental.com website, distribution
strategy, and marketing reporting and analysis. Annual expenditures for the loyalty program, websites, online
agency agreements, credit card fees and distribution intermediary expenses totaled over $300 million annually.
Directed loyalty program marketing and promotions, call center/customer service agents, training, financial
performance, program attributes and associated systems.
o Restructured the loyalty program to reduce costs and enhance customer satisfaction by developing
partner programs to sell excess partner inventory in exchange for accrued mileage.
o Seamlessly integrated loyalty programs/procedures with United Airlines during the merger and with
the STAR Alliance member carriers during the creation of Atlantic and Pacific joint ventures.
Drove online channelstrategy and reporting that resulted in channelsales exceeding 10 million flown tickets and
$3 billion in recorded revenues per year. Reporting included funnel, customer satisfaction, function usage, etc.
Served as the business development lead, category manager, and P&L owner for the Cruise, Car Rental, Hotel,
Currency Exchange, and Travel Insurance lines of business, achieving profits of over $15 million per year.
Acted as the chief negotiator to help our leisure Sales group create segment-specific, private-labeled, travel
packages that drove $12 million in incremental profits.
Negotiated service contract agreements with strategic suppliers achieving annual price reductions of $55 million.
Sr. Manager of Distribution Strategy & Analysis and e-Commerce (2005 – 2008)
Responsible for intellectual property management and control, form of payment strategy, website and online agency
partnership development.
Served as business development manager for Marketing and Sales Distribution, implementing and managing
over 300 partnership agreements which resulted in $30 million per year in profits.
Created industry organization (Open Axis Group) to develop and manage open technical standards for e-
Commerce applications within the travel industry. That organization is still in operation today.
Created exclusive website inventory and pricing and eventually sold access to that inventory to third parties.
Added two business to business sales websites and collaborated with Sales to support and promote.
Managed centralized analytical/reporting resources for the Marketing Division.
3. (CONTINUED)
Manager of Planning & Analysis (2000 – 2005)
Acted as group controller/chief administrative officer in charge of all administrative functions and issues including
human resources, payroll, salary negotiation, organizational structure, facilities, technical resource prioritization and
allocation, and management support.
Launched and promoted a private-labeled corporate credit card which does $200 million per year in annual
turnover. Program included new systems, customer service, financial incentives, branding, and loyalty.
Served as Continental representative for the joint airline launch of the Orbitz online travel agency and managed
the relationship for 12 years after launch, including the IPO and eventual entity sale.
Developed the annual, three, and five year distribution plans, market analysis, technology change/adoption
metrics, and stakeholder communications.
Created and implemented standardized marketing and sales performance reporting, website KPIs, and uniform
investment analyses.
Project Manager (1996 – 2000)
Responsible for justifying, managing, tracking, and reporting on Marketing and Sales IT projects.
Managed implementation of company’s first website as well as self-service kiosks at the airport, which
generated annual savings in excess of $500 million.
Managed electronic commerce projects such as developing industry-wide XML standards, establishing/
participating in the Air Transport Association’s Electronic Marketing Committee, electronic ticketing, airport
self-service kiosks, the continental.com website, and corporate extranets.
CONTINENTAL AIRLINES, INC., FINANCE DIVISION 1989-1996
Technology Division Controller/variouspositions
Member of both Technology and Finance Divisions with responsibility for financial / administrative aspects of
company's vast technology initiatives. Annual operating budget was over $100 million and capital budget of over
$200 million.
Managed expenditures to within 2% of budget in every year of responsibility.
Directed staff of finance/accounting professionals whose responsibilities include monthly / quarterly accounting
close process, contract negotiation, accounting, equipment financing, and invoice processing.
Served as key member of management team responsible for negotiating the first multi-year outsourcing
agreement for technology services in the airline industry with an annual value of over $100 million and ultimate
value of over $1.25 billion.
Provided cost analysis and project budget management for a corporate task force that automated/restructured
core business processes, driving $85 million in annual benefits.
CONOCO - MANAGEMENT DEVELOPMENT TRAINING PROGRAM
ST. JOSEPH HOSPITAL - THIRD PARTY REIMBURSEMENT& BUDGETS
EDUCATION
Masters Degree in BusinessAdministration – Accounting - Texas A&M University
Bachelors Degree in Finance – Economics - Northern Illinois University