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y does every personal branding evangelist talk about a major celebrity when they preach on building a personal brand?
To begin with the top tier celebrity does not have a personal brand.
Celebrities have well crafted personal images.
The top tier celebrities like Oprah, Donald Trump, Tiger Woods (before the Viagra) arent building a personal brand.
They are building a personal based image that can be leveraged to sell, endorse, and profit. I guess you could argue this is somewhat a brand but not really.
These celebrities are known for what they are good at.
Not because they focused on some personal marketing or corporate rejected term like personal branding.
I know personal brand fan boys and girls use those as examples as to whats possible.
Pursuit of excellence in skills and talent
Turned that into a image that could be profited
How to Build your personal brand?
Dont focus on building a personal brand. Focus on being great. Focus on being the best at what you do. Focus on being YOU.