1. The Blog Turns 20: A Historic Timeline of Blogging and
Content Platforms
scripted.com/content-marketing-2/timeline-historic-present-content-platforms/
Reminisce about the evolution of blogging platforms from personal essays to marketing tools as
the blog celebrates its 20th anniversary.
Justin Hall started what’s believed to be the first blog in 1994 — one year after enrolling in Swarthmore
College.
He wrote brief, poetic and deeply honest posts on his personal struggles with his life, relationships and
career ambitions. These weren’t dull confessionals of a college sophomore studying abroad — he
explored his life in precise, gritty detail, bringing his personal, professional and emotional life down to eye
level. Take this passage from a post on his father’s death, which delves deep into his late father’s
emotional distance:
“I found a letter that my father wrote after the birth of my brother where he extolled the
virtues of raising children with nannies – ‘You only have to see the child for an hour a day, at
feeding time.’
For the first time, readers were able to follow the inner and outer life of another — over the course of 20
years. Since then, blogging has become ubiquitous, with 409 million people viewing 15.5 billion pages
every month. The following is a brief timeline of its evolution.
1994 to 1999: Early Years
In 1997 Jorn Barger, author the blog “Robot Wisdom,” coined the term “Web log.” One year later, in 1998,
the Charlotte Observer launched a Web log to present coverage of Hurricane Bonnie, which allowed the
site to provide up-to-the-minute news updates for readers, which was done in a unique, informal writing
style. This would soon become standard for web-writing. Take this update, for example:
“Relax ‘Dawson’s Creek” fans.
The Wilmington studio that’s home to the hit TV show suffered only minor damage from
Hurricane Bonnie. The show did postpone production this week until Bonnie passed by.
That same year, computer programmer and website developer, Bruce Ableson, developed the Web log
platform called Open Diary. The early “online diary community” allowed users to post diaries and set their
own privacy settings, in addition to including the first comment system.
One year after “Open Diary” launched Peter Merholz — who still blogs at peterme.com — refashioned
“Web log” into “We blog.” Thanks to him, the word “blog” became both a noun and a verb.
1999 to 2003: Birth of Blogging Platforms

2. The first blogging platform, Blogger, was launched by Pyra Labs in 1999. Blogging platforms democratized
blogging by allowing anyone to start and maintain a personal blog without knowing how to code. In 2003,
Google bought Blogger from Pyra Labs for an undisclosed sum. That same year, Matt Mullenweg
launched WordPress — users created more than 2,000 WordPress blogs in the first month.
In 2004, Merriam-Webster selected “blog” as its Word of the Year.
Many of those early blogging platforms are still around. Blogger remains one of the simplest blog platforms
to use, although it has a limited number of available themes. WordPress, like Blogger, remains free to use.
Its massive developer community has created countless plug-ins and themes for a rich visual experience.
WordPress has evolved from a blogging platform into a full-fledged content management system (CMS).
Its plug-ins have inspired other module-based CMS like Drupal and Joomla.
See also: 5 WordPress Plugins That Will Make You a Better Freelance Writer
2003 to 2008: Blogs Go Mainstream, Get Micro
As more and more people started blogging, they sought opportunities to monetize. Google purchased
AdSense the same year that it bought Blogger, allowing bloggers to earn affiliate income from ads. Blogs
had come a long way since Justin Hall financed his blog through reader donations. Ads made it possible to
launch major blogs like Gizmodo, The Huffington Post and Andrew Sullivan’s Daily Dish.
In 2007, Tumblr was launched along with the concept of the microblog. Instead of creating text-heavy
content, microbloggers shared images, comics, videos, GIFs and links. Tumblr pushed other blogs to
become more mobile-friendly. It was among the first to enable posting via SMS, email and voice. Tumblr,
which is the fastest-growing social platform for people aged 24 and under, was purchased by Yahoo in
2013 for $1.1 billion.
2008 to Present: Blogs Get Social
Over the past several years, social networks like Facebook and Twitter have given bloggers an even
bigger stage. Blogging personalities like Jenny Lawson — The Bloggess — for example, have raised
armies of Twitter followers. WordPress and other blogging platforms have integrated social networks into
their platforms. New blogging platforms like Medium, which launched in 2012, have not only enabled
bloggers to publish, but distribute their work using email campaigns and other sharing tools.
Over the past 20 years, blogs have grown into much more than existential diaries. They’re publishing
platforms for major organizations, including leading news media outlets and the world’s largest
corporations. It’s not as easy for bloggers to get noticed today, however, blogs remain vital tools for
sharing lives, products and, above all, stories.
To Read More About Blogging, See Below:
5 Blogging Platforms You Might Not Know About
7 Detailed Steps to Creating Comprehensive Blog Posts
5 Ways to Avoid the Summer Traffic Slump on Your Blog
Powered by Scripted.com
Share Article