Branding Tips
I Learned From
Guerilla Music
Marketing
13 #OutsideWork
songs were streamed
in the U.S. last year
317.2 BILLION
A large portion of
those streams
were from
independent
artists breaking
projects on
their own.
A large portion of
those streams
were from
independent
artists breaking
projects on
their own.
Because
it’s so easy
to sha...
So what can Brands learn from
guerilla music promotion in 2016?
So what can Brands learn from
guerilla music promotion in 2016?
A ton.
Here are 13 Marketing Tips
Every Brand Can Learn
From Music Self-promotion
The Band is the brand
Musicians and their music
are no longer separate.
The successful musician is
reachable and engaged w...
The need for approachability
has never been more
important than right now
...
in any sector.
2
Promoting music isn’t
just about releasing songs.
Just like promoting a brand isn’t
simply about pushing a product.
3
If you make something,
share something.
Growing a following for music comes down to
artists telling their story in a trans...
Chance the Rapper
has never sold an album.
Everything he has released has
been shared for free…
Chance leveraged the success of
his free downloadable albums into
lucrative live dates and appearances.
Yet he was still #...
Chance’s carreer shows us that value can no
longer be defined in just dollars and cents.
The new currency
is trust and awa...
Be a human first and an aspiring artist second
No matter how wide your reach is, nothing
is more important than a 1-on-1 i...
Social media and streaming platforms are a
no-brainer for any artist. But the truth is, most
artists (and brands) fail to ...
DON’T BE
HUMAN
SPAM
8
DON’T BE
HUMAN
SPAM
There’s so
much content
online these
days that
people have
a strong
‘Bullshit Radar.’
Stay off it.
8
The common sentiment is that people are
no longer willing to pay for music.
But people are still interested in supporting
artists they care about. Albums outsell tracks
5 to 1 on Bandcamp, one of th...
See opportunity where
others see roadblocks.
9
The big number for us – our core metric – 
is how much fans are paying artists through
the platform. We’re up to $3.1m eve...
Nothing says ‘look at me’ quite like a
well made press kit. Your brand (or band)
should be pitchable in a concise amount
o...
Debuting new music is no different
than launching a new product.
They both need a united front and solid
promotional strat...
In the face of online streaming, t-shirts and
other alternative music merchandise are an
increasingly viable revenue strea...
Self-promotion is important for musicians,
but making good music is the bottom line.
Your brand is only as good as the pro...
Authored by Scott Parsons.
Full-time music enthusiast and editor at LANDR.
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13 Branding Tips I Learned From Guerilla Music Marketing

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Read this guide and find out everything I learned from speaking to musicians across the world.

Find out more about LANDR at https://www.landr.com/

Veröffentlicht in: Lifestyle, Karriere, Marketing
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  • This is something very interesting! This information is useful for both brands as well as musicians. Nice observation Scott, Keep it up..
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13 Branding Tips I Learned From Guerilla Music Marketing

  1. Branding Tips I Learned From Guerilla Music Marketing 13 #OutsideWork
  2. songs were streamed in the U.S. last year 317.2 BILLION
  3. A large portion of those streams were from independent artists breaking projects on their own.
  4. A large portion of those streams were from independent artists breaking projects on their own. Because it’s so easy to share, musicians MUST be creative with their marketing to stand out among the competition.
  5. So what can Brands learn from guerilla music promotion in 2016?
  6. So what can Brands learn from guerilla music promotion in 2016? A ton.
  7. Here are 13 Marketing Tips Every Brand Can Learn From Music Self-promotion
  8. The Band is the brand Musicians and their music are no longer separate. The successful musician is reachable and engaged with their audience through social media and mailing lists. 1
  9. The need for approachability has never been more important than right now ... in any sector. 2
  10. Promoting music isn’t just about releasing songs. Just like promoting a brand isn’t simply about pushing a product. 3
  11. If you make something, share something. Growing a following for music comes down to artists telling their story in a transparent and engaging way. Don’t simply state your brand. Grow a community by telling your brand story. 4
  12. Chance the Rapper has never sold an album. Everything he has released has been shared for free…
  13. Chance leveraged the success of his free downloadable albums into lucrative live dates and appearances. Yet he was still #7 on the Forbes 2015 30 under 30 list.
  14. Chance’s carreer shows us that value can no longer be defined in just dollars and cents. The new currency is trust and awareness. 5
  15. Be a human first and an aspiring artist second No matter how wide your reach is, nothing is more important than a 1-on-1 interaction. Build bridges, not walls, between you and your community. 6
  16. Social media and streaming platforms are a no-brainer for any artist. But the truth is, most artists (and brands) fail to use them properly. Social media is a tool. You have to use it properly to make it work. 7
  17. DON’T BE HUMAN SPAM 8
  18. DON’T BE HUMAN SPAM There’s so much content online these days that people have a strong ‘Bullshit Radar.’ Stay off it. 8
  19. The common sentiment is that people are no longer willing to pay for music.
  20. But people are still interested in supporting artists they care about. Albums outsell tracks 5 to 1 on Bandcamp, one of the most popular platforms for independent music sharing.
  21. See opportunity where others see roadblocks. 9
  22. The big number for us – our core metric –  is how much fans are paying artists through the platform. We’re up to $3.1m every 30 days, and our total to date is now $70m. Ethan Diamond | CEO of Bandcamp
  23. Nothing says ‘look at me’ quite like a well made press kit. Your brand (or band) should be pitchable in a concise amount of space and time. The digestible brand is the successful brand. 10
  24. Debuting new music is no different than launching a new product. They both need a united front and solid promotional strategy that includes cross-promotion, media outreach and grassroots targeting. 11
  25. In the face of online streaming, t-shirts and other alternative music merchandise are an increasingly viable revenue stream. Are you leveraging the power of your brand in every way that you can? 12
  26. Self-promotion is important for musicians, but making good music is the bottom line. Your brand is only as good as the product. So budget your time accordingly. 13
  27. Authored by Scott Parsons. Full-time music enthusiast and editor at LANDR.

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