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Maximizing Use of Facebook and YouTube in the Donation Community

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Scott Meis
Scott Meis

A January 2010 Webinar presentation to the organ/tissue donation community about maximizing the use of Facebook and YouTube to increase donor registrations.

Health & MedicineTechnologyDesign
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Maximizing Use of Facebook & YouTube in the Donation Community January 28, 2010 Scott Meis | Sr. Project & Social Media Director Lee Aase | Manager of Syndication & Social Media Mayo Clinic
Carolyn Grisko & Associates Inc. ,[object Object],[object Object]
Mayo Clinic ,[object Object],[object Object],[object Object]
What We’ll Cover ,[object Object],[object Object],[object Object],[object Object],[object Object]
What We’ll Cover ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Best Practices
Facebook Trends – January 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal vs. Professional Use ,[object Object],[object Object],[object Object],[object Object]
Friend Grouping
Privacy Settings
Privacy Settings
Privacy Settings
Facebook Etiquette ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Groups and Causes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page Utility ,[object Object],[object Object],[object Object],[object Object],[object Object]
Static FBML to Customize Page ,[object Object]
Adjust Default Landing Tab Settings
Facebook Page Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Facebook Applications to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Page Insights
Facebook Page Promotion ,[object Object],Source: http://www.enjoyillinois.com
Facebook Page Promotion ,[object Object]
Facebook Page Promotion ,[object Object],[object Object],[object Object]
Facebook Ads – Utility & Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Case Study #1 ,[object Object],[object Object],[object Object],[object Object]
Facebook Case Study #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Fans Matter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Marketing Resources ,[object Object],[object Object],[object Object],Good Luck!
YouTube Best Practices
Online Video Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nonprofit Channel Setup ,[object Object],[object Object],[object Object],[object Object]
Nonprofit Channel Setup – Branded Banner
10 Basic Nonprofit Video Production Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 Basic Nonprofit Video Production Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube Video Uploads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube Video Uploads
10 Nonprofit Video Promotion Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 Nonprofit Video Promotion Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube Insights – Measure, Track, Trend
Nonprofit Video Case Study – Pink Glove Dance ,[object Object]
Nonprofit Video Case Study – Mayo Clinic
Nonprofit Video Case Study – Mayo Clinic
Nonprofit Video Case Study – Mayo Clinic
YouTube Marketing Resources ,[object Object],[object Object],[object Object],http://www.youtube.com/t/nonprofit_budget
Questions & Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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