The document provides guidance on using social media profiles for business purposes. It discusses why social media matters for organizations, which profiles are most important, how to initially set up profiles, and ways to maintain an active online presence through sharing content and staying engaged. Maintaining active social media profiles can help with business development activities like prospecting, making personal connections with clients, and building credibility.

4. AGENDA
● Why bother?
● What profiles matter most?
● Where do I start?
● How do I keep it going?
● How does this relate to sales?

5. ● Publicity & Visibility
● Build Organizational Credibility
● Expands Influence
● Human Connection to the
Organization
● Halo Effect
● Personal Image

7. WHAT PROFILES MATTER
MOST?

9. WHERE DO I START?
● Pull together all of your information
○ Your photo(s)
○ A brief bio about who you are & what you do
■ A tag line
○ Work history,Skills, Education, Non-Profit
Info
○ Contact Info & Links to social media profiles
○ Links to articles you've written, slides,
projects you’ve worked on or other content
you've produced

10. YOUR PHOTO AND BIO

11. WORK HISTORY, SKILLS &
EDUCATION

12. CONTACT INFO & LINKS
TO PROFILES & WEBSITE

13. CONTENT YOU HAVE
PRODUCED

14. HOW DO I KEEP IT GOING?
● Stay active by producing and sharing content
○ Connect with people you know
○ Join groups
○ Share Computrols posts
○ Share other helpful content
○ Add links in email signature
○ Rapportive

16. JOIN GROUPS AND POST
CONTENT

17. EMAIL SIGNATURE &
RAPPORTIVE
Social Media Links
Rapportive

18. HOW DOES THIS RELATE
TO SALES?
● Prospecting
● Making a personal connection
● Learn more about the client
● Getting introductions
● Showcase your accomplishments
● Publish your knowledge - credibility
● Keep up with industry news

19. PROSPECTING

20. PERSONAL CONNECTION

21. GETTING INTRODUCED

22. QUESTIONS
THANK YOU!