STRENGTH FOCUSED BUSINESS DEVELOPMENT
Over the past few years as I've started my own business and pursued a few other entrepreneurial and startup endeavors, I've gotten a chance to observe, collaborate with, and even coach dozens of other entrepreneurs and business owners. I began to notice that a majority of us generally fit into one of these three categories: 1) Someone in the infant stages of starting and developing their own business and having difficulty getting clients and obtaining the results they want. 2) Someone either running their own business, or with a partner, and having difficulty adjusting and operating business with a rapid increase and demand for their services. 3) Someone currently in charge of an established and successful business over a longer period of time, yet works excessively and has difficulty balancing other areas of their life ( family, health, hobbies, etc.) With an education and background in Counseling, I've always had a knack for observing human behavior and noticing commonalities. Keeping this in mind, I'd say one of the most interesting observations I noticed was that despite the differences in 'status' or 'success' of anyone fitting in these three categories, there were MANY distinct similarities in their personality traits, beliefs, challenges, work ethic, and personal relationships. And, of course, I became more and more aware of the similarities in MYSELF as well. Over time, I've began to work on these challenges in my own business and have seen progress in certain areas. Moreover, I've seen TREMENDOUS success in my clients when I've implemented the concepts and strategies I intend to teach in this workshop. And, as I kept seeing the same similarities and struggles in my conversations with other entrepreneurs over and over again, I thought that it would be incredible to have a "network" or "support" for those of us like minded people to get together and combine forces to shed light and overcome many of these challenges. I believe there is a significant amount of more power in groups of people coming together for a common goal, and ironically (myself included) many of us creative types and entrepreneurs often have the tendency to want to "do it all on our own," and consequently reject the very support we need to succeed.
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STRENGTH FOCUSED BUSINESS DEVELOPMENT
- 2. INTRODUCTION My company is “i*C.A.N. Career Coaching & Personal Branding.” "TheJob Inner-View" - a book addressing innovative approaches adapting to many new challenges job seekers face today. Published in 2013, I wrote the book primarily to provide readers with contemporary job search strategies and networking skills to successfully find jobs in our present economy.
- 3. PURPOSE BEHINDTHEWORKSHOP I began to notice that a majority of us generally fit into one of these three categories: 1) Someone in the infant stages of starting and developing their own business and having difficulty getting clients and obtaining the results they want. 2) Someone either running their own business, or with a partner, and having difficulty adjusting and operating business with a rapid increase and demand for their services. 3) Someone currently in charge of an established and successful business over a longer period of time, yet works excessively and has difficulty balancing other areas of their life ( family, health, hobbies, etc.)
- 4. WEEK 1: ASSESSINGYOUR INDIVIDUAL STRENGTHS ANDTALENTS WHAT AREYOUR STRENGTHS?
- 5. Cultivating strengths > Overcoming Weaknesses Research conducted by Father of Strengths Psychology Donald Clifton and Gallup Scientists over 40 years. Clifton StrengthsFinderAssessment translated in 20 languages and used in over 100 countries throughout the world.
- 6. STRENGTHS DEFINED • According to the StrengthsFinder 2.0, the equation reads: • Strengths =Talents x Investment • Strengths: The ability to consistently provide near-perfect performance in something. • Talents: A natural way of thinking, feeling, or behaving. • Investment: Time spent practicing, developing your skills, and building your knowledge base.
- 7. Food for thought: “Why don’t more people capitalize on their strengths?”
- 8. An example of intense passion and dedication without possessing the strength Examples from participants? Show one of my signature strength themes on strengthsfinder website
- 9. Example of a Strength and how to apply it in your business (and other areas of your life)
- 10. 80/20Theory and its application • My own unique brand of “strength based coaching.” • Application • Case Study of Johnny O. • Results
- 11. Week 1 Challenge • Pick a partner • Spend the next week either observing what your “strengths” and “talents” are, or picking 1-2 strengths to focus on, and how you can intentionally utilize these strengths in your everyday life to enhance your life and those around you. • Questions?
- 12. Final Questions? • What’s one thing that really stood out that you can take with you from this presentation and apply for yourself? • Next week’s presentation: “DELEGATION:THE FINE ART OF LETTING GO” *Focus on Identifying strengths in employees/coworkers/clients - effectively bringing out the best in them and consequently seeing your business thrive.
- 13. THANKYOU AND SEEYOU NEXTWEEK! • HOWTO CONNECT WITH, LEARN MORE ABOUT, OR CONTACT ME: • Email: englerscott@gmail.com • Website: www.thejobinnerview.com • LinkedIn: www.linkedin.com/in/englerscott • Book: “The Job Inner-View” (available in ebook: Barnes and Noble, ibookstore, Kobo, Scribd, and Inktera) • Company: “ i*C.A.N. Career Coaching & Personal Branding” (Overview and description of services on header bar of the job innerview website)