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DAVIDOFF YEAR OF THE MONKEY BY OETTINGER
DAVIDOFF AG
Davidoff Cigars celebrates the Chinese Year of the
Monkey with an exclusive 2016 Limited Edition and
exciting accessories
“Davidoff found its inspiration for this new 2016
Limited Edition in the character traits of the Chinese
zodiac sign of the Monkey and in the noble material
associated with the cultures of South and East Asia
— bamboo. There is no better way to celebrate the
Monkey’s charisma, appreciation for refinement,
originality and luxury than with this beautifully
crafted and original Special Toro cigar”, says Charles
Awad, Senior Vice President Marketing & Innovation
at Oettinger Davidoff AG.
The ten cigars come in a hand-crafted premium
bamboo wooden box with a laser engraving shaped
and designed to reflect the aesthetic origins of
Chinese culture. Bamboo is one of the “Four Gentle-
men” (bamboo, orchid, plum blossom and chrysan-
themum). It plays such an important role in tradi-
tional Chinese culture that it is even regarded as a
model for gentlemanly behaviour. In Asia bamboo is
not merely a plant; it forms part of people’s lives. It
epitomises qualities such as integrity, tenacity and
an upright nature, the very same values possessed
by any gentleman who enjoys a Davidoff cigar.
“Lovely use of wood and finishes
applied in a modern way. Strong
contrast of colour vs the bamboo.”
“Beautiful in every way, makes me
wants to smoke cigars!”
“I loved the design and the
consistency of the monkey design
throughout the design. the details on
the flocking of the inside made
opening it a luxury experience.”
http://www.luxurypackagingawards.com
http://www.packagingnews.co.uk/news/events/luxury-packag-
ing-awards-2016/luxury-packaging-awards-2016-winner-tobacco-15
-09-2016
http://www.packagingnews.co.uk/news/events/luxury-packag-
ing-awards-2016/luxury-packaging-awards-2016-winners-best-in-sh
ow-15-09-2016
LUXURY PACKAGING AWARDS
2016 | WINNER: TOBACCO
This product provided a huge wow! factor for the
judges with its sublime use of wood and finishes.
“This is a perfect example of luxury
within its own specific category.”
LUXURY PACKAGING AWARDS
2016 | WINNER: BEST IN SHOW
http://www.procarton.com/awards/pro-carton-ecma-award/2016/
http://www.procarton.com/awards/pro-carton-ecma-award/2016/-
categories/non-food/
https://www.youtube.com/watch?time_continue=1&v=c2ktyBn6qAw
CAMACHO CIGAR PACKAGING U.S. MARKET
How very masculine
When talking cigars, one generally thinks of packag-
ing made of tin or wood. But this solution made of
cartonboard has numerous advantages: it saves on
resources, is more environment-friendly and amaz-
ingly lightweight, leading to considerable savings in
logistics. And it allows perfect visual design. Yet
further proof that cartonboard packaging has its
place in packaging areas otherwise dominated by
materials which are less resource-saving and less
environment-friendly.
The connection between lid and base creates a
lifting effect when opening, thus perfectly present-
ing the three premium cigars. The cavity wall pack-
aging with machine-applied magnetic closure adds
to the value of the product. The rounding of the
inlay is reminiscent of a barrel. The shape of this
version has proved so convincing that it is also
being used for other product versions under the
name of “Half moon” shape. The masculine and
reduced design only features black and grey and
reminds strongly of metal motorcycle elements. The
packaging leaves no doubt about the target group:
real men!
“A completely new way of presenting
cigars using cartonboard instead of
tin. Very eye-catching and totally
unexpected giving rise to a lot of
interest from the judges”
PRO CARTON ECMA AWARD
2016

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Design_Assets_Comp_160920

  • 1.
  • 2. DAVIDOFF YEAR OF THE MONKEY BY OETTINGER DAVIDOFF AG Davidoff Cigars celebrates the Chinese Year of the Monkey with an exclusive 2016 Limited Edition and exciting accessories “Davidoff found its inspiration for this new 2016 Limited Edition in the character traits of the Chinese zodiac sign of the Monkey and in the noble material associated with the cultures of South and East Asia — bamboo. There is no better way to celebrate the Monkey’s charisma, appreciation for refinement, originality and luxury than with this beautifully crafted and original Special Toro cigar”, says Charles Awad, Senior Vice President Marketing & Innovation at Oettinger Davidoff AG. The ten cigars come in a hand-crafted premium bamboo wooden box with a laser engraving shaped and designed to reflect the aesthetic origins of Chinese culture. Bamboo is one of the “Four Gentle- men” (bamboo, orchid, plum blossom and chrysan- themum). It plays such an important role in tradi- tional Chinese culture that it is even regarded as a model for gentlemanly behaviour. In Asia bamboo is not merely a plant; it forms part of people’s lives. It epitomises qualities such as integrity, tenacity and an upright nature, the very same values possessed by any gentleman who enjoys a Davidoff cigar. “Lovely use of wood and finishes applied in a modern way. Strong contrast of colour vs the bamboo.” “Beautiful in every way, makes me wants to smoke cigars!” “I loved the design and the consistency of the monkey design throughout the design. the details on the flocking of the inside made opening it a luxury experience.” http://www.luxurypackagingawards.com http://www.packagingnews.co.uk/news/events/luxury-packag- ing-awards-2016/luxury-packaging-awards-2016-winner-tobacco-15 -09-2016 http://www.packagingnews.co.uk/news/events/luxury-packag- ing-awards-2016/luxury-packaging-awards-2016-winners-best-in-sh ow-15-09-2016 LUXURY PACKAGING AWARDS 2016 | WINNER: TOBACCO
  • 3. This product provided a huge wow! factor for the judges with its sublime use of wood and finishes. “This is a perfect example of luxury within its own specific category.” LUXURY PACKAGING AWARDS 2016 | WINNER: BEST IN SHOW
  • 4.
  • 5. http://www.procarton.com/awards/pro-carton-ecma-award/2016/ http://www.procarton.com/awards/pro-carton-ecma-award/2016/- categories/non-food/ https://www.youtube.com/watch?time_continue=1&v=c2ktyBn6qAw CAMACHO CIGAR PACKAGING U.S. MARKET How very masculine When talking cigars, one generally thinks of packag- ing made of tin or wood. But this solution made of cartonboard has numerous advantages: it saves on resources, is more environment-friendly and amaz- ingly lightweight, leading to considerable savings in logistics. And it allows perfect visual design. Yet further proof that cartonboard packaging has its place in packaging areas otherwise dominated by materials which are less resource-saving and less environment-friendly. The connection between lid and base creates a lifting effect when opening, thus perfectly present- ing the three premium cigars. The cavity wall pack- aging with machine-applied magnetic closure adds to the value of the product. The rounding of the inlay is reminiscent of a barrel. The shape of this version has proved so convincing that it is also being used for other product versions under the name of “Half moon” shape. The masculine and reduced design only features black and grey and reminds strongly of metal motorcycle elements. The packaging leaves no doubt about the target group: real men! “A completely new way of presenting cigars using cartonboard instead of tin. Very eye-catching and totally unexpected giving rise to a lot of interest from the judges” PRO CARTON ECMA AWARD 2016