LinkedIn Company Pages: the untapped
opportunity for SMBs Data & survey results of SMB’s social media usage in the US Aug. - Nov. 2013

We know SMBs massively use
social media. But we wanted to know how. So we surveyed more than 3,000 SMBs over several months:      Among Scoop.it users Outside of Scoop.it user base We asked questions We collected behavioral data We cross-checked with our own data (for Scoop.it users)

SMBs want leads, traffic and
brand awareness What are the goals of your social media presence? Develop my company's brand. 59% Generate business sales leads. 58% Drive traffic to my Web site. 57% Show thought leadership. Recruit new employees. 37% 29%

Which should be a perfect
match with LinkedIn +50% People are 50% more likely to purchase from a company they interact with on LinkedIn. (source: LinkedIn)

But even though LinkedIn is
! the business social network… 10% 10% 22% 58% Which social media will be the most valuable for your company in the next 12 months?

But even though LinkedIn is
! the business social network… 10% 10% 22% 58% Which social media will be the most valuable for your company in the next 12 months? …SMBs see their future on Facebook and Twitter

Why?

Most SMBs already are actually
on LinkedIn Share of SMBs with an existing LinkedIn company page 61% have a LinkedIn Company page

But as their company pages
are created for them automatically, few actually know about that. Share of SMBs with an existing LinkedIn company page Does your company have the following social media presence? 38% 61% have a LinkedIn Company page 75% 50% 36% Facebook page Twitter account LinkedIn company Google+ company page page

SMBs confess they don’t update
their ! LinkedIn company pages enough % of SMBs with a presence on that social network who says they update daily or weekly 66% 54% 37% Facebook page 37% Twitter account Google+ company LinkedIn company page page ?

But it’s even worse than
they think % of SMBs with a presence on that social network who says they update daily or weekly 18% effectively update daily or weekly 66% 54% 37% Facebook page 37% Twitter account Google+ company LinkedIn company page page

Much worse % of SMBs
with a presence on that social network who says they update daily or weekly 18% effectively update daily or weekly 66% 97 54% 37% Facebook page 37% Twitter account Google+ company LinkedIn company page page days on average since last update on LinkedIn

Even though they see the
value of updating their company pages often What’s preventing you from updating your LinkedIn page more often? 33% don’t see the value 67% have other reasons

SMBs who publish lack time
or impacting content to publish What's preventing you from updating your LinkedIn Company page more often? I can't measure the impact. 42% I don't have enough content to publish. 41% 37% I don't have time. It's not supported by my social media tools. I don't have the skills internally. 25% 20%

So they stick to mostly
posting about themselves What type of content do you publish on your LinkedIn company page? 74% I publish product/company updates. 63% I publish sales promotions. I publish industry news. 53% I share my vision of the market through thought leadership pieces. 53% I post job openings. 46%

And break the 4-1-1 rule
for high engagement 4 1 Other people’s content Re-sharing from others 1 Self -serving “For every 1 self-serving post, you shall reshare 1 relevant post and share 4 pieces of relevant content written by others.” (Joe Pulizzi – Content Marketing Institute)

Help!

Publishing by curation can help
“I don’t have enough content to publish” Complement your own content with relevant curated pieces

Publishing by curation can help
“I don’t have time” Leverage content curation tools to automate content sourcing

Publishing by curation can help
“I can’t measure the impact” Use social analytics to easily measure engagement and content impact.

How Scoop.it works: Save time
sourcing content Get fresh, relevant content easily. Our semantic algorithm crawls 10M+ Web pages/day so you don’t have to. 1 Discover

Make it yours Edit your
content. Enrich it with your insight. Publish it in 1-click. 2 Enrich 1 Discover

Be discovered everywhere 3 Share
2 Enrich 1 Discover All your online presence: - Your Web sites - Your social networks - Your blogs - Your newsletters +Your Scoop.it content site

And today…

And today…

Scoop.it integrates LinkedIn company pages
3 Share 2 Enrich 1 Discover Profiles Groups New Company Pages

Content curation helps 18% effectively
update daily or weekly 97 days on average since last update on LinkedIn

Content curation helps Scoop.it users
publish 19 posts / month on average to their social networks

Content curation helps Integrated content
& social analytics

Get started today Sign up
for free at http://scoop.it Connect your LinkedIn company page at http://www.scoop.it/share/configuration