Inventing the future of publishing through human curated big data
This is a talk that our Co-Founder & CEO Guillaume Decugis gave at DataWeek on October 2nd, 2013 as we launched the v4 of Scoop.it. Semantic technology has been around for years and was supposed to save us from information overload. So far, it failed. The Semantic Web or Web 3.0 is still Tim Berners-Lee's dream, and good old Web 2.0 keeps drowning us in oceans of content. But while social media is certainly the cause of this deluge of information, it can also be the solution: first, as it provides us with a huge amount of data that we can use to qualify this information through big data technology; second, because it educated and created a need for millions to become human curators. By combining algorithms and humans, we reinvent media while bringing the meaning back to the Web.
![@gdecugis
Tim Berners-Lee, 1999
“I have a dream for the Web [in
which computers] become
capable of analyzing all the
data on the Web”](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Inventing the future of publishing through human curated big data
- 1. @gdecugis Inventing the future of publishing through human-curated big data Guillaume Decugis Co-Founder & CEO – Scoop.it
- 2. @gdecugis Tim Berners-Lee, 1999 “I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web”
- 3. @gdecugis The Web today I’m talking to you! I’mlooking for you!
- 4. @gdecugis Hi, my name is Guillaume. I’m an Engineer and I like data too. And also now an Entrepreneur (Musiwave, Scoop.it)
- 5. @gdecugis We Engineers love data and algorithms.
- 6. @gdecugis In 1993, I built a neural network algorithm… …to predict stock market performance based on financial data
- 7. @gdecugis This is where I’d be if it had worked
- 8. @gdecugis People produce a lot of content
- 9. @gdecugis And yes, algorithms can filter content based on analytics, social data…
- 10. @gdecugis But smart systems use people to correct data.
- 11. @gdecugis And people like to do it.
- 12. @gdecugis Media is discovery. Not Search. What I know What I know I don’t know Search Media What I don’t know I don’t know
- 13. @gdecugis “Curation starts when Search stops working” Clay Shirky, 2010
- 14. @gdecugis The Search for the perfect Content Algorithm
- 17. @gdecugis 7 things that content personalization algorithms do poorly • Anticipation • Risk Taking • Big Picture • Pairing • Social Importance • Mind-blowingness • Trust Eli Pariser, 2011
- 18. @gdecugis Humanrithm “The Algorithm + the Crowd are Not Enough” Rand Fishkin, Moz.com We need humans data editors/curators.
- 19. @gdecugis Humanrithm at work – episode I Big Data
- 20. @gdecugis Humanrithm at work – episode I Big Data + Human curation
- 21. @gdecugis Humanrithm at work – episode I Big Data + Human curation 50M pieces curated in 18 months = Clever Publishing 80M visitors
- 22. @gdecugis Humanrithm at work – episode II Curations in silo
- 23. @gdecugis Recommend Humanrithm at work – episode II #curatethecurators Categorize Curations in silo
- 24. @gdecugis Recommend Humanrithm at work – episode II #curatethecurators Interest Channels Categorize Curations in silo
- 25. @gdecugis The past of publishing Content Audience Organisation & context Authors Curators Authors Editors Reader s Value
- 26. @gdecugis The future of publishing Content Audience Organisation & context Authors Curators Authors Curators Reader s Opportunity
- 27. @gdecugis One way or another, the Web will be organized. What’s your favorite scenario?