ScienceSoft has been providing marketing software development services since 2006. With a deep understanding of marketing specifics and experienced in IT consulting, business analysis and software development, ScienceSoft assists customers from various industries in fostering their brands, increasing sales, improving consumers’ loyalty and making every marketing campaign a success. We deliver social marketing solutions, loyalty programs, online advertisement solutions, promotion management software, marketing data analytics and more to help companies stay always in control of their marketing activities and offer one-of-a-kind services and products to their customers.

1. Marketing Software
Development Services

2. Who We Are
ScienceSoft focuses on outsourced software product development
and custom software development and has worked in the area of
marketing software development since 2006
450+
employees
Customers in 30+ countries,
including Fortune 500 companies
11 years
in marketing software

3. Our Clients in Marketing are both marketing
agencies and IT companies working for
international brands:
Our Clients

4. Distribution of Competences
80
55
35
30
30
25
25
20
20
20
15
10
10
Testing
.NET
Mobile
Java
Application Support
C++
IT Services & SIEM
PHP
Dynamics CRM, SharePoint, OpenText
UI/UX
BI & Databases
SAP
Business Analysis *as of Dec 2016

5. Industry Competencies
Banking MediaRetail FMCG
manufacturing

6. Our Experience in Marketing
Promotion
management
software
Online
advertisement,
including real-time
bidding (RTB)
Social
marketing
solutions
Loyalty
programs
Marketing
data analysis

7. Marketing Data Analysis
Reporting and OLAP
Data Warehouse implementation
Predictive Analytics
ScienceSoft provides services to cover all levels of the marketing data analysis process

8. Marketing Data Analysis: Our Experience
Marketing campaign
analysis
Tracking key
campaign metrics and
monitoring overall
performance
Sales analysis
Processing and unifying data to estimate growth potential
as well as optimize sales and marketing activities
Consumer survey
analysis
Collecting and processing
survey data to uncover
the real drivers of
consumer behavior

9. Social Marketing Solutions
Social Marketing
Applications
Developing platforms
that enable creating and
publishing social media
apps and turn social
networks into a customer
acquisition tool
Social
Analytics
Tracking user activity in
social networks
Preparing analytical
reports based on KPIs
and fan list segmentation
Social Network
Integration
Enhancing lead database
with social data
Extending the reach
of marketing
campaigns

10. Online Advertisement including RTB
Analytics
Demand Side
Platforms (DSPs)
Supply Side
Platforms (SSPs)
Data Management
Platforms (DMPs)
ScienceSoft provides services to create the main components of customized RTB systems

11. Loyalty Programs
Customer Account
Management
boost prospect interest
through personalized
offers and track the
purchase history,
promotion response etc.
Mobile
Loyalty
personalize
promotions and
provide relevant
product information,
both in store and at
home
Analytics
and Reporting
analyze promotions
impact and loyalty
program ROI, track
trends in customer
behavior and forecast
sales

12. Promotion Management Software
Promotion Management solutions to cover the whole promotion cycle:
Plan
promotion
campaigns and
forecast sales
volume
Review the
campaign results,
including the amount
of shipped goods and
promotion costs
Analyze sales
based on the data
from the consumer
research company
and retailers
Control
how the
commitments to
retailers are executed

13. Check out the featured Success Stories
of our Clients from the Marketing area

14. Brand Health Monitoring
Success Story
ASP.NET, DevExpress, REST, Web UI, Chart controls
Customer
FMCG company that has
8,000 brands and over 400
factories around the world
and operates in over 80
countries
Analytical solution that
collects survey data and
processes it to reveal the
full potential of brands,
shifts in market share as
well as to predict what to
expect after altering brand
positioning
Solution
Tools & Technologies

15. Social Media Dashboard
Success Story
Spring, Wicket, Hibernate, MySQL, JUnit
Customer
Brand communications
agency that specializes in
Social Media and provides
services for clients in the
retail, tourism, finance and
entertainment industries
Online dashboard that
allows companies to create
applications, automatically
publish them on Facebook
as well as monitor social
network activities and
gather information about
company’s followers
Solution
Tools & Technologies

16. Mobile Loyalty App
Success Story
Android SDK, ZXing, Android Fragments, Android animation, ADT
emulator, Camera API, iPhone SDK, Objective-C, UIKit/CoreGraphics
Customer
UK startup operating an
online loyalty program
enriched with gamification
elements
Mobile app that identifies
items from a particular
retailer or store by reading
barcodes and then offers
users to spin a virtual
wheel of fortune to win
freebies and discounts for
the selected product
Solution
Tools & Technologies

17. Loyalty Program for Media Company
Success Story
MS Dynamics CRM, .NET, WPF, MS Reporting Services
Customer
Online media company
that has over 1,300
employees, around
350,000 corporate
subscribers and 5 million
readers
Loyalty program module
of MS Dynamics CRM for
tracking the order history
of over 5 million clients
and management of
promotion bonus
calculation
Solution
Tools & Technologies

18. Trade Promotion Management Solution
Success Story
Oracle 11G, IBM Cognos, Oracle Forms, Web Forms, Excel
Customer
Software company serving
a US food manufacturer
that owns over 150 top
brands worldwide and
employs around 30,000
people
Solution
Tools & Technologies
Tool for storing trade
promotion data in an
aggregated form. 10
multidimensional OLAP
cubes analyze the
collected data and
accurately forecast sales
volume

19. SCIENCESOFT Finland
Myyrmäenraitti 2
01600 Vantaa, Finland
Phone: +358 92 3163070
Email: contact@scnsoft.fi
Web: www.scnsoft.com
SCIENCESOFT USA
5900 S. Lake Forest Drive
Suite 300 McKinney, TX 75070
Phone: +1 214 306 68 37
Email: contact@scnsoft.com
Web: www.scnsoft.com
Let’s keep in touch!