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E strategies socialbusiness2017
- 1. ©2013 LHST sarl
Introduction
Focus Improve Knowledge Leverage Measure
Networks Relationships Emerging Interactions Innovation
http://DSign4Methods.com
E-Strategies
Social
Commerce
November 2017
- 2. ©2013 LHST sarl©2016 L. SCHLENKER
Agenda
Introduction
Business Basics
Web Services
Differences in Kind
Network Effects
Introduction
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3
The objective of this course explore the link
between strategy and information technology
©2016 LHST sarl
Administration
Analyze the foundations of business
information systems
Apply these analyiss to explore the strategic
impact of information technology today
Develop the associated concepts and
applications in the context of each student’s
work
Transpose these concepts and applications in a
small group project
In this module , you will
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To help us understand the motivations, experience and objectives of the internal
and external clients of the organization
ROI
Real time data
...
Stockholders
Competition
“made in” “made by”
...
The State
Lower entry barriers
Acquisitions, OPA...
Partners
Loyalty
Real costs
...
Clients
The Enterprise
Mobility
Empowerment
...
Employees
Introduction
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• No Single Version of the
Truth
• Loss of Data
• Lack of a holistic view
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• The assumption of order
• The assumption of rational
choice
• The assumption of
intentional capacity
• The assumption of identity
Conflict
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Web services are a are self-contained, self-describing, modular
applications that can be published, located, and invoked across the Web.
Un service Web est une « unité logique applicative » accessible
en utilisant les protocoles standard d’Internet
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Web Services are an example of Service Oriented
Architectures
• A service-oriented architecture (SOA) is
an architectural pattern in which
application components provide services
to other components
• A service is a logical representation of a
repeatable business activity that has a
specified outcome
• The principles of service-orientation are
independent of any vendor, product or
technology
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• Data : information in relation to context
• Utilities : computer applications that cover
specific business tasks (word processing,
spreadsheets, etc.)
• Services : business models that meet specific
client needs
• Static Web Pages (HTML)
• Dynamic Web Pages ( ASP,
JSP, PHP, ...)
• Web Services (based on
XML, JSon)
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• Extend rather than replace your
system
• Start at the edge rather than in
the middle
• Focus on process rather than
function
• Talk business rather than
technology
Source: Hagel and Brown
©2016 LHST sarl
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• The only technology a Web Service needs is an Internet
connection, preferably broadband, a Web browser and
possibly an email account.
• A Web Service does not require any local software to be
installed to make it function
• A Web Service can be accessed manually via a service
provider's portal or programmatically via an application
programming interface (API)
• Web Services are consumed and pricing is based on either a
per-use basis or a periodic subscription (monthly, quarterly,
annually) and not on a "number-of-users" basis.
Source: Steward McKie
10 Rules of Web Services
The Internet
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• Common objectives – shared
meaning
• Actors and actants
• Innovation closely tied to
organisation
• Possibilities tied to societal
environment
Conflict
©2016 LHST sarl
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Characteristic Value
Degree Centrality Number of links
Betweeness
Centrality
Role of brokerage
Closeness
Centrality
Vector of visibility
Network
Centralization
Centralized vs
Decentralized
Network Reach Importance of first 3
levels
Boundary
Spanners
Linked to Innovation
Peripheral Players Potential Gateways
Networks
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• In physics, a power law relationship
between two scalar quantities x and y
is any such that the relationship can
be written as
– <math>y = ax^k,!<math>
• where a (the constant of
proportionality) and k (the exponent
of the power law) are constants.
• in its simplest terms roughly eighty
percent of the work is done by
twenty percent of the network
Networks
©2016 LHST sarl
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©2006 LHST sarl
• In reality, the market is nothing but a directed network
• No manager or firm can succeed or fail alone, customers, managers
and teams are inherently linked together in social networks.
• The notion of interdependence : managers constitute hubs and
nodes of the network, organization learning will filter down and out
through the network as a whole.
• six degrees of separation : everyone in the world can be reached
through a short chain of acquaintances.
• Change is marked by "phase transitions" from states of disorder to
order: "cascading failure“ and “emergent” threats .
Networks