1.
Business
Analytics 4.0
http://baieurope.com
BAI, Analytics 4.0: it’s all about taking better decisions (2017)
Dr. Lee SCHLENKER
Lee@baieurope.com

2.
Think of an
example of a really
bad decision….
“We produce more and more data every
moment of every day – and yet is the
quality of our decisions any better today
than 10-30-50 years ago?”
©2016 L. SCHLENKER
BAI, Choices are easy when… (2017)
Analytics 4.0

3.
• More data has been created in the
past two years than in the previous
history of the human race
• « Strategists still confuse
technology with purpose … instead
of garnering context and empathy
to inform change…” - Brian Solis
What is data? →
BAI, Digital Economics (2017)
Analytics 4.0

4.
• The object of management (i.e., the
thing being measured) is not
apparent.
• The the meaning of evaluation is
not analyzed.
• The methods of measurement are
not well employed
©2016 L. SCHLENKER
BAI, Banking on the Facts – what is an expert
opinion worth? (2017)
Analytics 4.0

5.
Analytics 4.0
• Are algorithms running our lives?
• From descriptive to prescriptive analytics
• A wide range of methods for deterministic and
stochastic decision environments
• The best method depends upon the
parameters : cost, precision, the nature of the
data and the problem to be addressed
©2017 Business Analytics Institute
BAI, Analytics is also about solving little problems — like finding a
parking space at the beach…. (2017)

6.
BAI, How can data spur innovation? (2017)
Analytics 4.0

7.
What does a good decision
really mean?
• Analyse the context to understand the
roots of the problem
• Qualify the data at hand
• Choose the right method to solve the
problem
• Transform the data into action
BAI, What would better decisions mean to you? (2017)
©2017 Business Analytics Institute
Analytics 4.0

8.
Pour aller
plus loin
http://baieurope.com
lee@baieurope.com
@DSign4Analytics
Skype : leeschlenker
©2017 Business Analytics Institute
• Digital Economics
• Heuristics
• Machine Learning
• Visual Communications
• Practicums+ in San Sébastien,
St. Jean de Luz, Bayonne and
the Principality of Laàs
BAI, Analytics’ contribution to Well-
Being : Big Data and « Technologies of
the Self (2017)

9.
• Improve Managerial Decision Making
• Full and half modules, Masterclasses,
Workshops and a Summer School
• Applied research
• University Consortium partners
http://baieurope.com
lee@baieurope.com
@DSign4Analytics
Skype : leeschlenker
©2017 Business Analytics Institute
The Business Analytics Institute