Digital Digest 3 POINT OF VIEW on Nike Campaign MOVE TO ZERO

1. NIKE Campaign: MOVE TO
ZERO
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• Focused on Sustainability
• Aim To Reduce
Environmental Impact
• Creating More
Sustainable Future
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2. Nike Zero Carbon Emissions
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• Nike set a target to achieve
net zero Carbon emissions
by 2050
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3. Nike introduced sustainable Materials
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• Nike is using RECYCLED
polyester in its products
• Introduced shoe made of
recycled materials called
NIKE SPACE HIPPIE
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4. Nike Circular Design
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Nike is Committed to
Design products that can
be recycled, reused
Nike Has Launched NIKE
GRIND that repuposes
post-consumers materials
into new products
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5. NIKE Sustaiable
Packaging
Nike is trying to reduce the
environmental impact of its
packaging by using more
sustainable materials that can
be recycled or reused
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6. POV Move to
Zero Campaign
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• Nike launched the "Move to Zero" campaign in 2019 to reduce its
environmental impact and achieve net-zero carbon emissions by 2050.
• The campaign focuses on three key areas: sustainable materials, energy
efficiency, and circular design.
• Nike is uing recycled materials in its products and has introduced
sustainable products like the Nike Space Hippie shoe.
• The company is implementing energy-efficient practices in its operations,
such as LED lighting in stores and distribution centers.
• Nike is promoting circular design principles, which involve designing
products that can be reused, recycled, or repurposed at the end of their life
cycle.
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7. THE MOVE TO ZERO campaign