This document outlines 5 steps for businesses to effectively use Facebook marketing: 1) Conduct a social influence assessment to understand competitors and consumer sentiment. 2) Strategize goals, staff roles, and a content plan. 3) Implement the Facebook page and begin posting content. 4) Market the new page through traditional and paid methods. 5) Measure progress against goals to optimize the strategy. The overall advice is to thoroughly assess readiness before launching and maintain the page as an ongoing marketing channel.

2. HELLO Ty Downing – CEO Perspective Internet Marketing & SayItSocial @TyDowning Lori Lorusso – Client Manager Perspective Internet Marketing @LoriLorusso

4. you think you are “in social media”

6. before you begin strategizing… Is Facebook the right tool to market my business? Do I have the staffing resources to create & maintain an active page?

7. step 1 social influence assessment

8. social influence assessment Are my competitors on Facebook? What are consumers saying about my brand or product?

10. lets give it a try…

12. step 2 strategize

14. Source: socialbakers.com

15. wilmington, NC Source: socialbakers.com

16. step 3 implement

17. January 2011

18. implement

19. step 4 market your page!

20. market your page! Combine with Traditional Marketing!

21. market your page! Try Facebook Advertising

22. step 5 measure your progress

23. measure your progress

25. Social Media Marketing Strategy

26. Pay Per Click Marketing

27. Local Search

28. Mobile Advertising

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30. bit.ly/BizTech