Ideas to build your Future customer persona

2. Your future customers Persona
To build empathy with our
future customers
• Personas are more then
just demographic
information, a persona
needs to capture the
persons behavior, belief
and philosophy.
• More importantly their
motivation or intentions.
• What do we need to look
for when we create our
personas?
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3. Think
Do
Feel
Empathy
Insight
Opportunities
New business ideas
Methods:
• Key informants
• Interviews
• Observation
• Participant
observation
• Be in the frontline of
your organization
• Be a customer

4. Build a persona of your future customer
1. Name and title.
2. Basics.
3. Professional and
personal background.
4. Quotes
5. Technical background.
6. Favorite websites (1-3).
7. Goals.
8. Need / I want statements.
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