Imagine a team of economists, market analysts, and mathematicians working around the clock inside your computer for the cost of a part time intern.

1. Welcome to the future
of market intelligence

2. introducing

3. decipher
transforming data optimizing decisions
powered by Competitive Analytics

4. imagine
Imagine a team of economists, market analysts, and mathematicians
working around the clock inside your computer
for the cost of a part time intern.
DECIPHER

5. What is DECIPHER?
DECIPHER is a proprietary software program installed on your computer
empowering you to collect, analyze, rank, overlay, valuate, benchmark,
and forecast thousands of demand and supply drivers, market indicators,
economic trends, demographics, psychographics, ratios, formulas,
indices, and custom data . . . in seconds.
With over 50 powerful features, DECIPHER allows you
to “decipher” any data you can imagine into
meaningful and contextual market knowledge.
DECIPHER

6. D E C I P H E R E M P O W E R S Y O U TO A N A LY Z E M I L L I O N S O F
I N D I C A T O R S
data by economy
costs by nation
ratios
DECIPHER will indices by industry
perpetually and formulas by sector
revenues by organization
instantaneously price trends
by department
collect and update demographics
psychographics by division
anything you consider asset valuations by product segment
a “market indicator.” microeconomics
macroeconomics by service segment
geo-submarket data by project
corporate performance by geo-submarket
competitive benchmarks
organizational performance by community
demand and demand drivers by household
DECIPHER

7. We designed DECIPHER to
address 4 herculean problems
data data weak razor thin
inundation inaccuracy analytics budgets
DECIPHER

8. DECIPHER is not just a software DECIPHER is not just a DECIPHER is not just an
precision data source of innovative analytical
market indicators. software tool.
solution but 4 services in 1:
Indicators Analytics
DECIPHER empowers you with Proprietary
DECIPHER delivers four extraordinary
DECIPHER delivers comprehensive “Time Series
Data” which allows you to understand historicity, Analytical Tools that include five decision
trends, cycles and is a strong indicator of the future. engines, 20 powerful proprietary models,
and myriad customizable features
for the most rigorous analysis.
benefits in one innovative and integrated
DECIPHER will source and identify quality data providers
assuring that you receive the highest quality market indicators
at the lowest possible price. DECIPHER is unlike all third party mathematical and
statistical software in that DECIPHER helps you
DECIPHER will screen raw data which is an essential analyze what you need to analyze.
“data, software, reporting, and advisory prerequisite for strong analytics. Most organizations and data
sources have nil screening methods . . . . but DECIPHER
solves this by delivering precision data to avoid
DECIPHER is not just analytical software
but an advisory support service as well . . .
we will help you gain analytical insight
garbage in/garbage out.
service.” Our mission is to deliver all four
by working with us on a personal basis.
DECIPHER is completely dynamic
and can process any series of DECIPHER’s analytical tools
indicators for ANY industry and are easy to learn . . .
if you know Excel, you
of these vital “meta-ingredients” which are DECIPHER
ANY time interval (i.e. annual,
quarterly, monthly, weekly, know DECIPHER.
daily).
paramount to smarter decisions. Advisory Reporting
DECIPHER delivers Personalized Tech Support
whenever you need it for whatever you need. DECIPHER offers Custom Reports. Just tell us what
information you require and HOW you want it presented.
DECIPHER offers 1 on 1 Training or Group Training
In essence, DECIPHER is the “The Four because we are passionate about empowering you
with the tools and know-how to run your own
analysis and synthesis.
DECIPHER offers Custom Screen formatting. Yes, we will
come to your office and make sure you will see
whatever you want and how you want it.
Seasons” of Market Intelligence . . . Software DECIPHER offers Custom Market Updates for DECIPHER provides for Infinite Overlays . . . you want
whatever products, services, industries, and/or to compare, analyze, and overlay Apples and
geo-submarkets you wish. Oranges and Monkey Wrenches? No problem!
WITH a full service Concierge!
DECIPHER delivers Perpetual DECIPHER provides for Custom
Updates just like live data Dashboard Design and
streaming. Custom Charting.
DECIPHER is not just a DECIPHER is not just a
customer-centric advisory visualization, reporting,
and knowledge service. and data tool.
DECIPHER

9. 5 Decision Engines
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t ti b ud e ca
lu a s ge
tin sti
Va c o ga
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pri
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ing
Acquire precision market knowledge AND save 5 to 22 times
your time and capital AND increase your productivity of
in-house resources and outside consultants.
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transforming data optimizing decisions
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Be
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Screening
and visualizing data
DECIPHER

10. over
50
Custom Formatting
High/low Analyzer Seven Product Classes Free 30 Day Trial and Printing
Free Upgrades During On-Line Market
Infinite Overlay Stratify and Rank Intelligence Center
12 Month Subscription
24 Hour Tech
Auto Correlate Data Diagnostic Custom Alerts
Service Response
Custom Market Reports
What-If Forecast Multi-User Functionality Personal Training
Tech Support Packages
Auto Forecast Universal Excel 2003 Platform Rigorous Data Screening Private Company
Benchmarking
Forecasts by Leading Custom Data Uploads Custom Printing
awesome features
Bullet Proof Data Security
Economists and Analysts and Auto Interpolator
Custom Screen Design
leverage all your
Forecasts by Absolute Mathematical
50+ Model Engine Heat mapping
Competitive Analytics Objectivity
fundamentals. Geo-Analyzer 4-Point Analytic Engine
On-Demand Keynote/PP
Presentations
Radar Charting
and generate
Dynamic Time Series
Custom Arrays Custom Executive Dashboards Plotter and Poster Output
Interval Conversion
“actionable” TPSI
1000 Point Strength Index
Visual Distribution Annual Consulting Hours Advanced Sales Forecasting
knowledge. 12,000 Public Company
Lead/Lag Analyzer CA Theater Scheduling Precision Asset Valuation
Benchmarking Database
Comprehensive Gallery of
Millions of Indicators Nine Phase Business Cycle Custom Indexing Charts, Graphs, Tables,
Dashboards, Gauges, and Dials
decipher
DECIPHER

11. smarter decisions (AKA optimizing decisions)
are always about two universal objectives:
Max i mi z i n g Mi ni mi zin g
• Sustainable Growth • Weaknesses
• Profitability • Threats
• Performance • Risks and Expenses
• Strengths • Costs
• Opportunities • Errors
• Quality • Timing
• Possibilities • Barriers
• Precision Information • Poor Information
• Valuation • Devaluation
DECIPHER

12. DECIPHER is so easy to use.
If you have basic Excel skills, you can use DECIPHER.
DECIPHER

13. extremely affordable solutions
ALPHA Class BETA Class GAMMA Class
Very Small Business Small Business
Individual Investors and Entrepreneurs
1 to 9 employees or Rev < $1M 10 to 49 employees or Rev $1M to $10M
from $275 to $475/mo.
from $575 to $975/mo. from $1,175 to $1,975/mo.
10 to 30 indicators
50 to 150 indicators 200 to 400 indicators
CTT = 0.5 hours/mo.
CTT = 1.0 hours/mo. CTT = 2.5 to 6.5 hours/mo.
DELTA Class EPSILON Class SIGMA Class
Medium Business Large Business Institution/Public
50 or 99 employees or Rev $10M to $50M 100+ employees or Rev $50M to $250M 500+ employees or Rev > $250M
from $2,275 to $3,475/mo. from $3,875 to $5,475/mo. from $6,275 to $9,475/mo.
500 to 900 indicators 1,100 to 1,900 indicators 2,500 to 10,000 indicators
CTT = 8 to 16 hours/mo. CTT = 19 to 29 hours/mo. CTT = 36 to 60 hours/mo.
OMEGA Class IOTA Class OMICRON Class
Integrated Customized Solutions Student/Education Solutions Consultant/Reseller Solutions
CTT = Consulting, Training, and Tech Support included in monthly subscription rates.
DECIPHER

14. DECIPHER only launched July 1, 2010.
So what are new subscribers saying?
DECIPHER

15. Fortune 100
DECIPHER Subscriber
“We were inundated with raw data, unsupportable
forecasts, expert opinions from ‘consultants’ and very
little useable market knowledge . . . and we don’t have
the budget for expensive reports. DECIPHER is truly
amazing and does all our analytical ‘heavy lifting’
and forecasting for a monthly fee that we don’t have to
think twice about. I wish we had DECIPHER years ago.”
DECIPHER

16. Small Business
Decipher User
“DECIPHER is absolutely amazing. This program literally gives us
every market research tool you can imagine, all on my laptop. In
just a few minutes we get insightful analysis that would take a
team of consultants months to figure out . . . and saving us a
tremendous amount of money as well! We have very complex
valuation projects and DECIPHER’s powerful tools enable us to
quickly load up company and project data and then understand
‘what’s really going on.’ DECIPHER has significantly improved our
decision making process. I hope our competitors pass on DECIPHER.”
DECIPHER

17. “Very impressive and compelling. I am always
amazed at the level of thought you all put
into your data and modeling. I also was a bit
amused at how you are going to tip the
housing research industry on its head. You
have an amazing opportunity in front of you.”
- President of Lifestory Research and Ph.D. in Marketing
DECIPHER

18. In summary, if you are
frustrated at poor quality
data, weak analytics,
complex software, and/or
challenging budgets . . .
DECIPHER

19. discover analytical nirvana.
DECIPHER
DECIPHER

20. contact us for a free 15 day trial.
DECIPHER

21. Thank you for your time and consideration.
For more information, please visit
www.DecipherData.info
decipher
transforming data optimizing decisions
powered by Competitive Analytics
Competitive Analytics David Savlowitz, CEO/Founder Michael Ponton, Lead Analyst
3195 Red Hill Avenue, Suite C 714 352 7777 Direct 714 660 2786 Direct
Costa Mesa, California 92626 949 697 9977 Mobile 714 420 0059 Mobile
714 660 2799 Office Sixstringeconomist Skype MichaelPonton Skype
info@CompetitiveAnalytics.com dss@CompetitiveAnalytics.com mp@CompetitiveAnalytics.com