WELCOME

GROUP MEMBERS
1 Miss Naty Mendosa
2. Miss Nandini Naik
3. Miss Bhagyashri Chavan
4. Mr. Nitin Gurav
5. Mr. Aashish Sawant
6. Mr. Suresh Dhadam

Why choose the Tata Motor company ?
 Facilitates growth and improvement in their employees.
 They understand the connection between their individual role and the
organization mission, vission, values and desired results.
 Learning is encouraged at all level and take place through a variety of
methods.
 It is the world’s 5th largest motor vehicle manufacturing campany,fourth largest
truck manufacturing company and 2nd largest bus manufacturing company.

INTRODUCTION
Industry :- Automotive
Founded :- 1945
Headquarters :- Mumbai , maharshtra , India
Area served :- Worldwide
Key people :- Cyrus p.mistry (2012-present)
Products :- Automobiles commercial vehicles
coaches,buses,construction equipment,military
vehicles.
Service :- Automotive design, engineering and outsourcing
services

Revenue :- 2.65 trillion
(US$39 billion) (2015)
Operating :- 260.0 billion
Income (US$3.9 billion) (2015)
Profit :- 128.2 billion
(US$1.9 billion) (2015)
Total asset:- 2.345 trillion
(US$35 billion) (2015)
Number of :- 76500 (2015)
Empoloyee
Slogan :- More dreams per car Inspired by people
Website :- www.tatamotars.com

HISTORY
 Tata Motors Limited is an Indian multinational automotive manufacturing
company headquartered in Mumbai Maharashtra, India, and a subsidiary of the
Tata Group. Its products include passenger cars ,trucks,
vans,coaches,buses,construction equipment and military vehicles
 Tata Motor has manufacturing and assembly plants in
Jamshedpur,pantnagar,lucknow,sanand,Dharwad,and pune in india as well as in
Argentina South Africa , Thailand , and the United kingdome.

Financials
Tata motors posted a net loss of Rs 500 crores (Rs. 5 billion) in 2001
Mar 05 Mar 04 Mar 03 Mar 02 Mar 01
Sales
Turnover
20,262.61 15,298.47 10,700.66 8,710.05 7,969.49
Total Income 17,747.15 13,115.02 9,221.68 7,365.48 6,921.15
Total
Expenses
15,345.12 11,158.91 8,016.15 6,700.37 6,402.36
Operating
Profit
2,000.05 1,727.28 1,060.46 571.36 331.56
Net profit 1,236.95 810.34 300.11 -63.39 -500.34

Last 10 year sales Turnover
(in crores)
Year’s Sales Turnover
Mar 2006 23,490.55
Mar 2007 31,089.69
Mar 2008 33,123.54
Mar 2009 28,538.20
Mar 2010 38,173.39
Mar 2011 51,183.95
Mar 2012 59,220.94
Mar 2013 49,319.73
Mar 2014 37,758.00
Mar 2015 39,524.48

GRAPH REPRESENTING SALES
20262.61
23490.55
31089.69
33123.54
28538.2
38173.39
51183.95
59220.94
49319.73
37758
39524.34
0
10000
20000
30000
40000
50000
60000
70000
2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16
sales

Reasons Of Increased Sales in 2012
 The Nano was launched in November 2011 in 10 new colours resulting in
an increased demand
 The indica Vista replace the Indica EV2 & Indigo ECS were launched
during the year
 Market share increase to 5.2 from 0.8 as the venture sales continue to
grow.

Decrease in sales in 2006
 This was largely result of high steel prices
during the year and increase the prices of other
commodity like aluminum copper and rubber
 Investment of the company reduce to Rupees
2015 crores in 2005-06 and 2912 crore in 2004-
05 to fund capital expenditure.

Sales decreased in 2014 & 2015
 Tata motor reported 27.59% decline in total vehicle sales at 72712 units for
Mach 2013
 The company had sold 100414 units in the same month last year.
 The companies market share in decreasing to 16.6% in Indian automotive
industry from 22.1% in the previous year.
 The domestic passenger car industry was affected mainly by weak
sentiments, high cost of ownership, high interest rate, fuel prices.
 Overall growth in the domestic passenger vehicle industry was negative by
4.7% in 2013 during last year.

Total assets turn over
 Tata motor performance
 Competitor’s performance in FY-2015
 The asset turnover ratio tells us how many dollars of sales a company is able to generate for
each dollar of assets.
 A high asset turnover is an indicator of good performance provided the company’s assets are
not in a state of advance depreciation.
 Tata motor has very good asset turnover ratio over its competitors.
FY-2011 FY-2012 FY-2013 FY-2014 FY-2015
1.35 1.77 1.34 1.01 1.039
Tata motors Ford GM Mahindra
1.039 0.66 0.84 0.9

PRODUCT”S
Passenger vehicles

Commercial vehicles

Business level Strategy
 Tata nano , the cheapest car in the world.
 Swatch, the cheapest water filter from Tata chemicals.
Less than Rs 1000.
 Tata motors launched The Ace Truck in May 2005 for
just above Rs 200,000.
 Tata motors new launches like Aria and the new 2011
Safari to regain its lost market share.
 Tata is looking at doubling SUV annual volume To over
70,000 units in the next 12-18 months including
exports.
 Tata motors is set to offers utility vehicles at every price
point right from Rs 6.5 Lakh to Rs 15 Lakh

R&D Strategy
 Tata group companies cumulatively spend Rs 12,500 crore on research and
development.
 Knowledge-based engineering application Software from Tata Technologies that speeds
up results.
 An engine ‘start-stop’ Technology Developed by Jagaur land Rover that stops an engine
when the vehicles isn’t moving ,thus saving on fuel.
 High performance rail steel that saved 150,000 over five years was developed by Tata
steel Europe.
 The world cheapest car,Nano an innovation from Group company Tata motors ,launched
in April 2009 has 37 patents.
 Swatch,the cheapest water filter from Tata chemicals ,has 14.
 Tata steel, which acquired British company corus in 2007, meanwhile, files around 50
patents each years.

SWOT ANALYSIS
WEAKNESSES:-
 Limited coverage of the rural market
 Slow reaction to market sentiment (refrence
segment SUV)
 Preception problem among new car buyers
as it is famous in taxi and car rental space
 Fewer upgrades available of existing
models
OPPURTUNITIES:-
 Rising per-capita income of the middle class
which will boost the demand.
 Customizing product offering for the rural
markets.
 Mergers and acquisition to acquire new
technology.
 Demand for Electric cars will increase as
people adopt eco-friendly techniques.
THREATS:-
 Increasing cost of fuel.
 Intense competition in the automobile sector.
 Frugal engineering and disruptive innovation
in product design by competitors.
 Increase in raw material.
 Increase in Interest rates leading to deferred
purchases.

MISSION
“At the Tata group, our purpose is to improve the quality of life of
the communities we serve. We do this through leadership in
sector of national economic significance, to which the group
brings a unique set of capabilities”
VISION
“The Tata name is a unique asset representing LEADERSHIP
WITH TRUST. Leveraging this asset to unify our companies is
the route to long term success and delivery of returns to the
shareholder in excess of the cost of capital.”

Awards To The Company
 Awards won by Tata Motors include:
 Customer Support CVBU conferred with the'Golden Peacock National
Training Award'2011
 Ranked 'No. 1 in Nielsen's Corporate Image Monitor Survey 2012' in
India (for innovative techniques, providing reliable products & striving for
excellence)
 Ranked No.1 Employer in the Engineering & Automotive Sector and No.
10 overall for 2011 in a survey conducted by Business Today, for'Best
Companies to Work for in India'
 Conferred with the prestigious 'Golden Peacock Award' for Excellence in
Corporate Governance for 2011

Future plan
Tata motor new car plan till 2020.
Tata motor had announced that it will be
launching at least two new products every year
till 2020. The Zest and the Bolt are the first two
all new cars that have been launched under the
Horizonext strategy. Zest was launched in the
cometitive compact sedan segment and the
response has been encoraging. The response to
the new car as well the indigenously developed
turbocharged engine, Revotron, has helped us
expand our reach in the petrol segment as well.

Conclusion
 Tata motors has been at the forefront of the Indian automobile industry’s
anti-pollution efforts by introducing cleaner engines. Therefore Tata
Motor Limited is always commited to understanding customers needs.
 Trust
 Acceptability
 Transparency
 Accountability
 Tata company is not a profit orinented company, but a costumer and
quality oriented company.

THANK YOU