1. 7P's OF DHL
(Logistic service sector)
Sanjivani College of
Engineering
Dept.of MBA, Kopargaon - 423603
Presentation on
Presented by
Pande Pratiksha
Jadhav Saurabh
Ahire Ganesh
Guide
Dr.A.R.Jaswal Sir
7P's OF DHL
(Logistic Sector )
2. • DHL was Founded in 1969, DHL provides international express mail service.
• It is a division of Deutsche Post DHL which is a German logistics company and is the world’s largest
logistics company with its operation on rail, road, water as well as in air.
• It also provides warehousing solutions from storage, packaging, repair mail deliveries and also
customized logistics services. With over 45 years of experience in logistics, and business in more than
220 countries
• DHL employs more than 18,000 mail carriers with bicycles every day.
• DHL also strives to provide smart and optimized green logistics solutions minimizing the emission of
greenhouses gases in the environment.
Introduction Of DHL
3. • Core Service-Courier, parcel, and express mail service
• Facilitating Services-
• Operation manager
• Supervisor
• Dispatcher
• Driver
• Courier Boy
• Supporting Services-
• Consultation
• Recording Order
• Shipping
• Tracking
• Customer Support.
1.Business Service Product
DHL provides large variety of services through its five
divisions.One of its divisions DHL Express is one of the
largest air carrier in the world.
4. • DHL sets very comparable prices with that of its competitors.
• Usually, the price of the DHL service demanded by the customers, varies in proportion with the
distant of the destination.
• DHL provides to loyal customers with special discounted prices.
• The pricing depends upon a lot of factors including:
• Weight of the product
• Nature of product
• Nature of delivery selected
• Distance to be covered by the package
• The consignment size
2.Pric
e
5. • DHL has numerous branches all around the world in
addition to its own DHL Network of Express
LogisticsCenters (8 DHL-operated and -managed facilities
located worldwide).
• DHL has 850 terminals, warehouses and offices located
inapproximately 150 territories.
• Finally, DHL Global Mail has 32 sales offices, 26 processing
centers on 5 continents with direct connections in more
than 200 countries.
3.Place
How it got Placed ??
e.g International Mail
6. • Television Ads-DHL usually prefers introducing its service offerings through television advertisements.
• Sponsorship deal-It hold some of the most exclusive worldwide events such as Rugby World Cup,
Formula 1,IMG Fashion Week, Manchester United, Barclays Premiere League and Gewandhaus
Orchestra. These sponsorshipsare carefully selected by DHL with the intention of reflecting the values
of the company.
• Public Relation Activities-DHL also shows its presence with social responsibility projects such as “Go
Green”. Withslogan “Good For The Environment & Good For Business”, company strives to provide
carbon efficiency performance guideline and diminish the possible environmental harms created by
logistics industry
• Advertising through mass media and traditional manners is complemented by public relations, with the
purposeof generating a positive image of a company in the market.
4.Promotion
7. • At DHL, personnel training is a very crucial aspect. Before starting to work for DHL, everyemployee of
DHLhave to attend to the New Employee Orientation Program that aims introducing all products of
DHL to employeesand developing their communication skills.
5.People
8. • Seperately, all employees receive trainings, which are relatedwith their departments, i.e. MS Office,
communication techniques, multidimensional leadership etc.
• Moreover, sincehe company uses a SAP based IT program, all of the employees get training
regarding the usage of Interalia system.it should also be noted that additional department-based
trainings are being arranged in accordance with needs ofdeparments such as sales, product,
customer relations and operation.
• In addition to new employee orientation, all of the beginner employeesare obliged to receive
training of Code of Conduct, Policy of Information Assurance, Adaptation to Competition and
Fight Against Corruption within first three months.
10. • DHL pays attention to the integration of computer programs for measuring customer satisfaction
and beingableto inform customers about processes.
• Received complaints are being categorizedaccording to related subtitles
• I-sell program is being used for keeping recordsof customer visits and sales reports.
• DHL Logistics provides diversified customer service strategies based on the type of customer.
• If a problem occurs after DHL delivers its clients’ freight to the air freightservice provider, company
opens a claim and for any occurred damage or loss, legal process that is stated in the backof the bill
of lading is followed with the carrier.
11. • Logo -logo is red DHLwritingon a yellow-colored-base, and yellow
color on its trucks, packaging materials and buildings.
• Websites-company attaches great importance to the design of its
website, brochures, business cards and even invoices. .
• Dress Code-Since company believes that lack of a strict dress code for
theseemployees increase their performance, employees working at
internal operations deparments are able to dress inbusiness casual
style.
• However, employees who are working at sales, opertions, and human
resources departmentsand employees who are involved in customer
visits are obliged to obey written dress code.
7.Physical
Evidence
