We would be glad to tell you where all KnowledgExcel can help you in your Conjoint Analysis Projects

1. How we can help you in Conjoint Analysis?

2. INTRODUCTION
What is Conjoint Analysis?
Conjoint Analysis is a statistical technique used in Market Research to determine
how people value different features that make up an individual product or service.
It tells how much are consumers willing to pay for different attributes?
Why Does Conjoint Analysis Work Well?
• Conjoint analysis questionnaires ask respondents to make tradeoffs similar to
those in the real market.
• With conjoint analysis, we discourage respondents from telling us that all
features are equally desirable.
• When respondents are forced to make difficult tradeoffs, we learn what they
truly value

3. Can KnowledgExcel
program Conjoint Exercises?

4. Yes, we can program any type of Choice Based ConjointYes, we can program any type of Choice Based Conjoint:
 Discrete Choice Exercise
 Discrete Choice Exercise with Best Worst
 Volumetric Conjoint with Chip Allocation
 Volumetric Conjoint with Numeric Entry
 Adaptive Conjoint

5. Can KnowledgExcel
match the look and feel as
per our format?

6. Yes, we can match up any provided template / look & feel.
If you can describe it, design it or dream it assuming it is possible to do it, we
can program it for you.
Alternatively, you can always use one of our standard templates

7. This includes Custom, Complex, Adaptive &
Interactive Designs which can be tailored as per your
requirement.
We can also include Conditional Relationship & formatting in Conjoint.

8. How does KnowledgExcel
manages Conjoint Designs?

9. We can use whatever design is
given to us.
This could be design created by
third party software, by a
statistician or created by any other
way.
We can also use your attribute and
levels to create design here.

10. We can create many types of design and can further
program them as well
- Full Profile Design
- Alternate Specific Design
- Partial Profile Design
We can also include Prohibitions in the
Conjoint Design.

11. Can KnowledgExcel
estimate Conjoint Utilities?

12. Yes, we can estimate Utilities….
We can use Constraints & Interaction effects as well.
We also estimate Utilities for Data captured from Pen &
Paper methodology, where design is created by us or by
your source.

13. Can KnowledgExcel
develop Conjoint Simulator?

14. Yes, we can develop both
Online as well as
Excel based Simulators

15.  Preference Share
 Purchase Likelihood
 Attribute Importance
 Respondent Filters
 Price Curves
 Optimal Price Points
 Any of your Algorithms/Calculations
We can include the following in Custom Excel Simulators:

16. I would like to Program
Survey in my own Survey
Programming tool, can
KnowledgExcel
integrate just Conjoint
Module in our survey?

17. Yes, we can include
Conjoint Module
with your survey
and can pass the
required fields back
in your survey.
We also matches
the look & feel so
that respondent
does not feel any
transition.

18. CHOICE BASED CONJOINT DEMO LINKS
Volumetric CBC - Numeric
Adaptive Conjoint (ACBC)
Volumetric CBC – Chip Allocation
Standard Discrete CBC
http://conjointprogrammer.com/ACBC.html
CBC with Best Worst Response
http://conjointprogrammer.com/CBC_VolNum.html
http://conjointprogrammer.com/CBC_BW.html
http://conjointprogrammer.com/CBC_Std.html
http://conjointprogrammer.com/CBC_VolChip.html

19. For any additional questions, write us at contactus@knowledgexcel.com
Visit us at http://knowledgexcel.com