1. E-Marketing of print media services refrence to Outlook Magazine
Presented By:-
Satyam Sharma
PGDM 2014-16

2. Introduction
 Topic :
“E-Marketing of print media services reference to Outlook
Magazine”
 Purpose:
• To identify the effect of Sales promotion schemes on Outlook
• To analyze competitors schemes and offers.

3. Overview of Industry
• Establishment of print media- 1780
• Types of print media
A.Newspapers
B.Magazines
C.Books
• Growth of Print media

4. Print Media
• Current size: INR 310 BN
• CAGR :10 %

5. Overview of Group & Co.
 Founded by Lt. Vinod Mehta
 Mr. Rajan Raheja is the owner of OUTLOOK group
 Date of Establishment: October 1995
 Headquarter : New Delhi
 Branches: Mumbai, Kolkata, Chennai, Bangalore and
Hyderabad

6. Headed by (Editor-in-chief): Vinod Mehta
(1995-2012)
Mr. Krishna Prasad (2012-Present)
 1.5 Million Readers
One of India’s top selling Magazine
Sells More than 11.2 Million copies over a
year.
Product: Different type of magazine and
traveler guides
Vision:
To be a premium global conglomerate with a
clear focus on the business.
Mission:
Achieve customer delight by offering quality
products and services.

7. Job Description
 Designation: Marketing Intern
 Reporting Manager: Ajay Kumar
 Location: Safdarjung Enclave, New Delhi,IN
 Timing: 10 A.M to 6 P.M
 Key Responsibilities: Job assigned to me was to get more
and more Outlook magazines subscription from potential
customers and also existing subscribers through e-mail
marketing and telephonic conversation.
 To promote online special offers as well as sale of magazine to
the existing customer by tele-calling and email marketing

9. Job Process

10. Research Objective
• To identify the most preferable magazine
• To identify the sales promotion tool which help in increase of
sale
• To analyse the purchase frequency based on demographic
factors.
• To analyse the effect of reading duration of consumers on
purchase frequency
• To know about the brand awareness of Outlook on Digital
Platform

11. Research Design
Sources: Primary Data ( Questionnaire, Personal Interview)
Secondary Data (Measuring the metrics, especially bounce rate)
Location: Pan India
Sample Size: 100
I have taken help from the subscribers to know about their
views on the magazine, its service and most importantly, if the
Digital Platform helpful to them or not?

12. Respondent’s List
Age No. Gender No. Education No. Occupation No. Monthly
Income
No.
18-30 10 Male 63 Graduate 2 Student 22 Less
than
50,000
6
31-40 22 Female 47 Post-
Graduate
50 Private
Sector
Employee
31 50,000 –
1 Lakh
30
41-50 25 Pursuing
PG
20 Public
Sector
Employee
24 1 L – 2L 32
51-60 23 PhD 20 Self
Employed
13 2L – 3L 20
61-
Above
20 Pursuing
PhD
8 Others 10 More
than 3
Lakh
12

13. Findings
 Most of the customers are very much comfortable with the
digitalized format of Outlook.
 Subscribers or even nonsubscribers are following the
magazine in these different social sites and even installed the
Outlook app.
 Subscribers are very much comfortable with the online mode
of payment.
 Various reasons why people are navigating away from the site.
 Came to know about some major issues while interviewing
some of the existing subscribers.

14. Suggestions
 Most of the subscribers of Outlook are comfortable with the
digitalized forum which Outlook, so Outlook should make it
more and more transparent and interesting for their customers.
 Outlook should work more on its mobile app and make it user
friendly as now-a-days people prefer to read on their smart
phones.
 Outlook should to satisfy their customers while they delivering
their promises to clients so ensure about reality.
 Company should be emphasis on more effective
advertisement.

15.  Company should appoint some executives to make strong
relationship with customer.
 Sales executives should to concerns about Brand Image.
 Outlook should to reintroduce new magazines on Fashion,
Sport, Education etc.
 These strategies can be definitely helpful in improving
subscription sales as well as market share which can make
Outlook magazine more competitive and will make a
considerable contribution in Outlook’s journey to become a
future leader in the Indian News magazine Industry.

16. Conclusions
• Consumer preference and shifts.
• Promotional activities as a unique way.
• Sales promotion techniques and consumer satisfaction
• Outlook Weekly and Outlook Business are most preferred
magazine.
• Increase of subscription and revenue.