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Best digital marketing agency in varanasi

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Best digital marketing agency in varanasi

  1. 1. SOCIAL MEDIA PAID ADS PRESENTATION RESPECTED - URJA MA'AM
  2. 2. INDEX ADS PROCESS TECHNICAL ASPECTS Types of Buying Ad Auction USER VALUE FACEBOOK ADS LINKEDIN ADS Case Study
  3. 3. Ad Process Planing Buying Data analysis It includes 3 processes Planing ( Stratgy formation )- Includes market research , expected budget , expected result etc Buying - Setup of account & campaign Optimization Data Analysis - Analysis of data on account level & campaign level
  4. 4. CPIs ( Cost per impression ) CPM ( Cost per mile ) CPC ( Cost per click ) CPA ( Cost per action ) CPI ( Cost per Install ) Terminology 1. 2. 3. 4. 5. Technical Aspects Different types of Buying Auction Reach & frequency TRP - Buying
  5. 5. Auction Real time pricing Multiple Objectives Control Frequency Reach & Frequency Minimum spend $15000 Required Buy Upto 6 months TRP Buying Buy upto 6 months in advance Control on frequency Minimum audience limitation - 2 lacs Ad sequencing , Ad sheduling
  6. 6. 2022 PRESENTATION Ad Auction OPtimized for Conversion = Bid for click * Est CTR * Est conversion rate + User value Click Through conversion 01 02 Ad auction depends upon total value TOTAL VALUE = Advertiser bid * Estimated Action Rate + user value Types of EAR Advertiser bit - Amt of Bid above base value Estimated Auction rate - How many people will take action from your target audience Click Optimize ads OPtimized for click = Bid for click * Est CTR + User value
  7. 7. Meta Ads it operated of Instagram + Facebook + messanger + Audience network
  8. 8. Dashboard Objective Campaign level - Used to set goal Adset level - Targeting , budget + Placment Ad level - ad copies , heading Hirearcy level Awarness Consideration Conversion Campaign Objective -
  9. 9. Linkedin Ads These ads are costlier than Meta ads
  10. 10. Campaign Goals & Hierarchy level We can select different Objective Like awareness , Consideration , Conversion Campaign Group > Campaign > Ads
  11. 11. CASE STUDY Pandora During the 2017 holiday season, the jewelry company Pandora wanted to boost brand awareness in the German market. They also wanted to see if video ads could have the same success as their other Facebook ad formats. The ad was cut down to a 15-second clip which shows a woman receiving a Pandora necklace from her partner. It was also cropped into a square size for mobile users. Pandora then ran the ad targeting German audiences between the ages of 18-50 "Financially, the campaign provided ROI with a 61% lift in purchases and a 42% increase in new buyers."
  12. 12. THANK YOU

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