1. Software Park Thailand :
Mission on
Technology Trends 2011
Assoc.Prof. Dr. Thanachart Numnonda
Director
Software Park Thailand
16 December 2010

2. Software Park Thailand
May 1997 : Approved by the
cabinet
November 1999 : Established
and moved to the current
building
April 2001: Grand opened by
HRH Princess Maha Chakri
Sirindhorn.

3. Software Park Directors
Dr. Rom Hiranpruk
Ms. Suwipa Wanasathop
Assoc.Prof.Dr.Thanachart Numnonda

4. Software : Social Infrastructure
National High Performance Economy
Wealth
Growth Industry
Public &
Engine Education Etc.
Health Business
Information Technology
Enablers
Software Industry

5. Software Park: Vision & Mission
Growth Public Industry
Education & Etc.
Engine Health Business
Information Technology
Enablers
Software Industry
Technology
Vision & Mission
Process
Human Resource

6. Why Trends?
In 1950; GDP per capita < $100; Need Financial aids

7. The Chonggyechon river,
South Korea

8. Transformation of the Korean
Economy (1945-2003)
Per Capita
(US$)
GNI 12,646
11,432
10,000
6 Five-Year-Economic-
Development Plans 7,355
5,000 Financial
Crisis
Liberation
from Japanese 1,000(1977) OECD
Colonial Rule
67 87 100(1964) Member
1945 1953 1962 1970 1980 1990 1995 1998 2003P

9. Korea : Changing Industrial Structure:
from Agriculture to Manufacturing /
from Light Industry to Heavy and Chemical Industry
Changes in Export Commodity Profile Semiconductor, Mobile
Phone, DTV, Display,
Automobile, Ship-building,
Wig Textile Automobile Semiconductor etc.
84.8% HCI Product
(ICT, 27.6%)
50%
Light
Industry
12.4%
Product
2.8% Agricultural
Product
1960 1970 1980 1990 1999 2003

10. Next Major Computing Cycle
Source: Morgan Stanley 2009

11. Source: Morgan Stanley 2010

12. Tablets

13. SmartPhones

14. New Trends
Web 2.0
Web as a Platform
OS/Device independence
Large scale computing
Software as a Service
Cloud Computing
Social Networks

15. Person of the year 2006

16. Person of the year 2010

17. Gartner Trends 2011
Cloud computing
Mobile Applications and Media Tablets.
Social Communications and Collaboration.
Video.
Next Generation Analytics.
Social Analytics.
Context-Aware Computing.
Storage Class Memory.
Ubiquitous Computing.
Fabric-Based Infrastructure and Computers.

18. Social Business Landscape
Source : Hinchcliffe at SBS 2010

19. The 21st Century Business Environment
Source : Hinchcliffe at SBS 2010

20. Cloud Computing Era
Source: ITRI ASOCIO Summit 2010

21. Cloud Computing Value Chain
Source: ITRI ASOCIO Summit 2010

22. Opportunity for Developing
Nations to leapfrog

23. Software Park Thailand :
Next Mission & Vision

24. Software Park Vision
“The future of Software Park is not a
location, it is a platform and community on
the Internet.”

25. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC
Enterprise cloud
Salesforce, Amazon

26. Software Business : Present
Cloud
Market Place
Software Users
Companies Govt / Private
-Landmark
-Technology Advisor
-Collaboration
-Strengthen Industry
-Drive Demand

27. Facility
Management
(Landmark)
Strengthen
SW Industry
Technology Software
Advisory Park
Demand
Driven
Collaboration

28. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC
Enterprise cloud
Salesforce, Amazon

29. Cloud Computing Market
Type Sellers e.g. Buyers
Public: SaaS Software Google Apps, End users
Companies Dropbox,
Solutions from any
Software companies
Public : PaaS Platform Google App Engine, Developers,
Service Microsoft Azure, Software
Provider True IDC Companies
Public : IaaS DataCenter Amazon EC2, S3 Enterprises
Provider Go Grid, True IDC
Private Vendors HP, IBM, Oracle, Large Enterprises
Fujitsu, BMC

30. Strategic Projects
Software
Innovation
Solutions Students :
Space
Ready to Work
Software Park Software :
Branches E-Market Place
Mobile / Cloud Software
Development Testers

31. Technology Transfer
Mobile Application Training
– Android
– iOS Programming; short course, Mini-
Master
Cloud Computing Training
– True IDC
– Microsoft Azure
– Google App Engine

32. Mobile Testing Center
Mobile Application Developer community
Handset Testing Center
Partner with TRIDI, NECTEC
Grow applications on Cloud Device

33. Innovation Space
Where does Innovation happen?
Developer corners / mobile office
Grow community / Business
Can be part of the branch
Need seed money at the beginning
Strong Impact to the industry

34. Software e-Market Place
E-Market place for Thai software solutions.
Local Cloud Market
Promote Thai softwares for SME & Worldwide
Social Media and On-line Marketing
Virtual business matching
Collaborate with IT associations

35. The Strategic Positioning to Win in
the“Flat World”
Winners
Are the integrators who can effectively integrate
the optimal resources in the world
or
Are the integratees who are leaders in a
segment of each industry and who become the
best alternatives in the world
Mr.Stan Shih : Co-Founder Acer Corp.

36. Time to Change!!
for The New Opportunities
--------
Partner with Software Park
to Win

37. Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th