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How to recruit from Facebook?

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Sathish Ganesh
Sathish Ganesh
TechnologieBusiness
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7 approaches to recruiting with facebook webcast march 15, 2011 jennifer mcclure president, unbridled talent, llc #jobvitewebcast @cincyrecruiter
who am i? ,[object Object]
18 years - human resources leader
5 years - executive recruiter
5 years - social media anthropologist ,[object Object]
7 approaches to facebook recruiting 7 developing a strategy going old school social recruiting attracting talent content is king managing your time leveraging the social graph
developinga strategy
define goals sample initial goals branding/marketing improve brand presence to build awareness increase positive mentions/sentiment about our brand website increase traffic to careers site recruiting attract qualified candidates to our career opportunities develop a source for active & passive candidates
measure http://www.facebook.com/help/?search=insights http://www.google.com/analytics
prepare a response strategy * * before you need it SOURCE: http://www.johnhaydon.com/2010/08/org-facebook-page-decision-flowchart
expect more good than bad 63% of job seekers have a better impression of a company that responds to negative posts / comments on their social media site than those who do not Careerbuilder/Personified survey June 2010
don’t create it & forget it! Fortune 25 Company
going old school
candidate search * also search inurl:pages & inurl:groups
contacting non-friends = creepy? (recruiter) (potential candidate)
facebook to linkedin
posting jobs http://apps.facebook.com/marketplace
advertising http://www.facebook.com/advertising
advertising cost ~ $1,500 / 360 targeted profiles for 30 days
advertising get what you pay for? SOURCE: http://www.emarketer.com/Article.aspx?R=1008238
social recruiting
inform & respond
community 59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself 70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations Careerbuilder/Personified survey June 2010
community 57% of job seekers expect a company to interact with fans & followers Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get information – not the company’s website SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations Careerbuilder/Personified survey June 2010
talent attraction
why they “like” you SOURCE http://www.exacttarget.com/subscribers-fans-followers/facebook-xfactors.aspx
why they leave SOURCE http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx
company or careers page?
personal or business profile?
content is king
share your culture
behind the scenes / exclusives
inform & educate
recognize employees
share news
create events
when to post? SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
when to post? SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
managing time
build a content calendar
schedule it
share the burden
leveraging the social graph
employee referrals “we have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates” Corporate Leadership Council
employee referrals
social sharing http://recruiting.jobvite.com/products/hire/facebook-application.php
social sharing

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