1. SassySEO.com presents...
Simple SEO
For...
All the Super Ladies
...with Kristin Rohan
the Sassy Assassin of SEO
Kristin@SassySEO.com  @TheSassySEO

2. Let’s Get Strategical
• Who do you want to be / Site Objective?
• What’s your Passion / Niche?
• Who is your Community?
• Who is your Competition?
• What are your Products/Services = $$?
• What’s your Long Term Strategy?
Kristin@SassySEO.com  @TheSassySEO

3. Easy Tips for an Effective Site
• Proper Home Page
• Organized /Easy Navigation
• Concentrate Similar Content
• Be easy to contact
• Call to Actions (Pages & Posts)
• No Dead End Pages - Link Internally
• Blog Content Mirror Site Content
• Be a One Stop Shop with Resources
• Use Video!
• Share!
Kristin@SassySEO.com  @TheSassySEO

4. How To Get Traffic?
• Write Quality / Passionate Content
• Refresh, Update Regularly
• Optimize Content
• Link to Related Content
• Engage with Visitors
• Comment on Other BLogs
• Use Social Media - Especially Google+
• Video!
Kristin@SassySEO.com  @TheSassySEO

5. How Can People Find You?
• Keywords / Key Phrases
• Paid Search
• Updated Relevant Content in
Social Media
• Word Of Mouth - online / offline
• Recommendations / Reviews
• Your Fans / Best Customers
Kristin@SassySEO.com  @TheSassySEO

6. How Can Customers Value You?
• Find Your Passion
• Be Authentic & Trustworthy
• Care About Them
• Don’t be Everything to
Everybody
• Offer Valuable Resources
• Listen and Engage
• Ask for Testimonials & Share
Kristin@SassySEO.com  @TheSassySEO

7. How Can Search Engines
Find / Rank You?
• Keywords / Key Phrases
• Meta Data
• Updated Relevant Content
• Links (Internal & External)
• Reciprocal Links
• Social Media Content
• Updated Listings in Google+
• Relevant Directories and Review Sites (Yelp)
• Tagged Media
• Resources
Your Site Should be a Relvant & Valuable
Destination for Your Industry!
Kristin@SassySEO.com  @TheSassySEO

8. Let’s Talk
• Google+ - Google now showing results, reviews, listings...
• Facebook - Build Fans & Engage; Lite Site;
Promote Events & Video
• Twitter - Promote; Follow; Engage
• LinkedIn - Network; Find Partnerships; Build Expertise
• Flickr - Promote Business Using Photos
• Delicious - Drive Traffic Thru Relevant Articles & Posts
• StumbleUpon - Get Site Found & Recommended;
2nd Largest Social Site
• YouTube - 2nd Largest Search Engine; Promote Expertise
Kristin@SassySEO.com  @TheSassySEO

9. Don’t Get Caught in the Hype
• SEO Tactics / Tools Always Changing
• No Guarantees for #1 Ranking
• Stay Strategic - Think Long Term
• Keep site / strategies Simple & Clean
• More is not Always Better
• Lead Back to Sales Cycle
• Please customers first, search
engines will follow
Kristin@SassySEO.com  @TheSassySEO

10. From Me to You…
FREE
One hour Consultation
with the Sassy Assassin of SEO
Plus!
Content Essentials via Email
Contact me:
Kristin@SassySEO.com
310.292.3026
Kristin@SassySEO.com  @TheSassySEO