In this slide, I share strategies on running a successful social media campaign. If your business does not have an effective social media strategy and presence, then you’re falling behind. Here is my full blog on social media strategy: https://goo.gl/mDrDyD

1. by
Social Media Strategy 101
Negin Sarooei

2. Overview
1. Managing your social media campaigns
2. Using properly licensed photos and content
3. Connecting to your audience
4. Quality over quantity
5. Frequency and scheduling
6. Measuring results
Learn how to build and manage an effective social media campaign for your business.
Topics

3. Managing Your Social Media
Campaign
 Your social media is how your
brand is presented to the
world.
 So don’t hire your brother’s
kid to manage your social
media campaign.
 Hire a professional or have a
well trained in-house
employee create and manage
your social media campaigns.

4. Using Properly Licensed
Photos and Content
 Take precautions and learn
about copyright infringement
laws to prevent lawsuits.
 You are not allowed to take
photos or content from
Google or other websites and
use it for your business.
 Instead, purchase licensed
images from istockphoto.com,
gettyimages.com, and
canva.com.

5. Connecting to Your Audience
 Before posting anywhere, first
gain a solid understanding of
your audience.
 A great free software to learn
about your audience is
Facebook’s Audience Insights.
 The more insight you have into
your audience, the better you
can deliver a meaningful
message to them.

6. Quality Over Quantity
 Your content should not just be
self-serving. It should serve your
audience. Don’t just talk about how
great your company is, or post yet
another sale!
 People look for fun and instant
gratification on social media. So
post the latest news and fun topics
to keep them entertained and
informed.
 Create interesting posts for
traditional and non-traditional
holidays and calendar days.
 Use relevant hashtags on all your
posts.
Get ideas for your social media posts. See
our free social media calendar for 2017.

7. Frequency and Scheduling
 Posting frequency and timing is
critical to a successful social
media campaign.
 Post at least 2-3 times a week, or
even as much as 2-3 times a day
to keep your audience engaged.
 Use Facebook Audience Insights
to determine the best times to
post for your audience. You might
be surprised. It could be Sundays
at 7:00pm!
 Use Facebook scheduling or 3rd party software to schedule your upcoming
posts. Ultimately, you need a person to oversee it.
 Most successful companies invest in a reputable social media company that
will dedicate experience staff for managing their social media campaigns.

8. Measuring Your Results
 Google Analytics is a great tool to
better understand your social
media campaign results and
measure your return on
investment.
 It can be time consuming, but
knowing what is working is
critical.
 Some important metrics to
consider are reach, engagement,
and conversion.

9. Measuring Your Results
Reviewing these metrics regularly will help you better understand what is
working resulting in improved social media engagement.
Reach: How many people were reached by
your social media message?
Engagement: Did people interact with your
posts? For example, did people like, share,
retweet, or comment?
Conversion: Are people clicking on the links
from your social media posts and going to your
website? How many took the next step like
making a purchase or filling out a lead form?

10. Created By
Negin Sarooei
Navazon Digital
9310 Topanga Canyon Blvd. #100B
Chatsworth, CA 91311
(818) 534-2200
www.NavazonDigital.com
Read Full Blog: https://goo.gl/mDrDyD