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Senior/Lead Designer
@nukutasey
із 2009-го
року працюємо з соціальними мережами клієнтів
10 країн
світу, де ми вже довели свій професіоналізм
250+
проєктів у диджитал-сегменті
Психологія
кольору
1.
Чи є білий і чорний кольорами?
Чорний – тінь
вбирає
кольори
Білий – світло
відбиває
кольори
Парадоксальність
сприйняття.
Чорний – зло, траур, журба,
горе, диявол, страх.
хоча*
● чорні ряси під час літургії,
● чорний одяг – демонстрація
простоти
● чорна пташка – символ любові
● “яким би кольором машина не
була, головне, щоб це був чорний”
● чорний колір – колір бізнесу.
Білий – колір чистоти, непорочності,
світлості, священності, доброти
хоча*
● колір трауру у Китаї
● колір стерильності (лікарня, палати,
морг)
● занадто яскравий, білий – сліпить
● холод і замкнутість
Ч/б колір
у графічному
дизайні, ілюстрації,
маркетингу
2.
Основа будь яких робіт
Як використовується на практиці
Приклади робіт
та тенденції
Маркетинг
Rihanna- Fenty X PUMA MacBook Air
Ч/б
дизайн
3.
Ч/б колір
у мистецтві
4.
Як ч/б повернули популярність?
“Місто гріхів” “Французький вісник” “Маяк”
“Кава і цигарки” 2001;“Людина якої не було” 2001; “Манк” 2020;
“Рейв” 2019; “Список Шиндлера” 2001; “Мрець” 1995;
Чому ч/б так привабливо виглядає?
“Young fathers – holy ghost” “Kendric Lamar – N95” “King krule – Lizard State”
"Buddy - Black (Vertical Video) ft. A$AP Ferg"; "Друга Ріка feat. ЕХО – ЧИ ТИ ПОЧУВ; "GHOSTEMANE - AI"; "Pusha
T - Diet Coke"; "Stereophonics - 'Do Ya Feel My Love?'"; "Surf Curse - Freaks";
Чому ч/б так привабливо виглядає?
Daniel Longo
Bresson Henri
Як використовується на практиці
Старий дід колись казав…
ssqtch.com

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Ч/б колір дизайні та мистецтві. Нуарна естетика