A Case Study on Philips

1. PHILIPS

2. HISTORY
FOUNDED IN
EINDHOVEN,
NETHERLANDS
IN 1891 BY
GERARD
PHILIPS
ANTON
PHILIPS

4. LOGO
STARS REPRESENT THE
EVENING SKY THROUGH
WHICH RADIO WAVES
TRAVEL
WAVES REPRESENT THE
RADIO WAVES

6. BRAND
POSITIONING

7. POINTS OF
DIFFERENCE
SIMPLICITY
EFFICIENCY

8. POINTS OF
PARITY
EXCELLENCE IN DESIGN
TECHNICAL SUPPORT
CONNECTS WITH
CONSUMERS

9. BRAND MANTRA

10. WHAT DOES ‘sense
and simplicity’
MEAN?
ADVANCED
EASY TO USE
DESIGNED AROUND THE
CONSUMER

11. Philips rebranded itself with this

12. Undertook Market Research Study Of 1,650
Consumers and 180 Companies ,who were customers
of Philips around the world
Led to the discovery of CORE target group which were
well educated and decision
Makers
Valued simplicity and efficiency

13. RISKS INVOLVED:
MUST BE COST EFFICIENT
SHOULD BE RELIABLE
MUST BE EASY TO
USE

14. from
JAPANESE
MANUFACTURERs

15. FLOODED THE MARKET WITH INEXPENSIVE
CONSUMER PRODUCTS

16. STRATEGY TO BOUNCE
BACK

17. LARGE AUTOMATED
PLANTS
WILL INCREASE
PRODUCTION
CONNECT WITH
PEOPLE
CULTURAL
BRANDING
EMOTIONAL
BRANDING

18. COMMUNICATES
GLOBALLY THROUGH
ADVERTISEMENT
WITH RELEVANT AND
INTERESTING
CONTENT

20. SUMMARY

21. DISCLAIM
ER
• Created by Sashwat Dubey ,ITER BHUBANESWAR, during a
marketing internship by Prof. Sameer Mathur, IIM Lucknow