1. Welcome To My Presentation
Topic- Public Relations & News Realese
Presenter
Md. Al-amin Shuvo
ID-2014010000353

2. What Is Public Relation?
• “Public relations is a strategic
communication process that builds
mutually beneficial relationships
between organizations and their
publics.,,

3. 3
The Practice of Public
Relations
• Goal: Achieve effective relationships
with various audiences to manage the
organization’s image and reputation.
• Publics may be external (customers,
news media, investment community,
general public, government), or
internal (investors or employees).

4. 4
-Credibility
- Low cost
- Less clutter
-Lead generation
-Ability to reach
specific groups
- Image building
Advantages
- Not completing
the
communication
Process
- Redundancies
with the
marketing
effort
Disadvantages
Advantages and
Disadvantages of PR

5. 5
PR May Not Work in Concert With Other Communication
and Promotion Functions.
PR May Not Work in Concert With Other Communication
and Promotion Functions.
Advertising is Primarily Concerned with Enhancing Sales While
PR is Concerned With Managing the Organization’s Image.
Advertising is Primarily Concerned with Enhancing Sales While
PR is Concerned With Managing the Organization’s Image.
Physical TasksPhysical Tasks
PR Operates on Two Levels in Most FirmsPR Operates on Two Levels in Most Firms
Advice to ManagementAdvice to Management
People in Advertising May be Reluctant to Incorporate PR Into
Their Planning Since It is Not a Bottom-Line Profit Producer.
People in Advertising May be Reluctant to Incorporate PR Into
Their Planning Since It is Not a Bottom-Line Profit Producer.
The Practice of Public
Relations

6. 6
Media Use
Advertising
Pays
PR
Persuades
Media Use
Advertising
Pays
PR
Persuades
Control
Advertising –
More
PR – Less
Control
Advertising –
More
PR – Less
Public Relations Differs From Advertising in Three
Important Ways:
Public Relations Differs From Advertising in Three
Important Ways:
Credibility
Advertising-
Some
PR – Much
More
Credibility
Advertising-
Some
PR – Much
More
Comparing Public Relations
and Advertising

7. 7
House AdsHouse Ads
Prepared by the Organization for Use in
Its Own Publication or One Over Which It
Has Some Control.
Prepared by the Organization for Use in
Its Own Publication or One Over Which It
Has Some Control.
The Sponsoring Organization Pays for Controlled Media so They
Maintain Total Control Over How and When the Message is
Delivered.
Corporate
(Institutional)
Advertising
Corporate
(Institutional)
Advertising
Designed to Promote a Corporate Image
or Viewpoint.
Designed to Promote a Corporate Image
or Viewpoint.
Public Service
Announcements
Public Service
Announcements
Ads Designed by Charitable or Civic
Organizations for Broadcast Free of
Charge.
Ads Designed by Charitable or Civic
Organizations for Broadcast Free of
Charge.
News Release

8. 8
In-House
Publications
In-House
Publications
Publications Such as Pamphlets,
Booklets, and Annual Reports for an
Organization’s Own Employees and
Other Publics.
Publications Such as Pamphlets,
Booklets, and Annual Reports for an
Organization’s Own Employees and
Other Publics.
Displays,
Exhibits, &
Staged Events
Displays,
Exhibits, &
Staged Events
All Are Used in Both Sales Promotion and
PR Programs and Include Open Houses
and Plant Tours.
All Are Used in Both Sales Promotion and
PR Programs and Include Open Houses
and Plant Tours.
Speakers,
Photographs,
& Films
Speakers,
Photographs,
& Films
Maintaining Visual Contact With the
Various Publics is a Big Part of PR.
Maintaining Visual Contact With the
Various Publics is a Big Part of PR.
News Release

9. 9
News Release
Primary Medium Used
To Deliver PR Messages
to Media Editors
And Reporters.
Video News Releases
Contain Video Coverage
That Can be Used
During a TV Newscast.
Press Conference
Convening Media Reps
To Make a Statement.
Risky, Because Media
May Not See Company’s
Announcement as Being
Real News.
May Distribute Press
Kits.
Press Conference
Convening Media Reps
To Make a Statement.
Risky, Because Media
May Not See Company’s
Announcement as Being
Real News.
May Distribute Press
Kits.
News Release VS Press
Conference
The Media, Rather Than the Organization, Controls the Use and
Placement of Uncontrolled Media.

10. 10
Additional Means for Measuring
PR’s Effectiveness
Personal observation and reaction
Matching objectives and results
The team approach
Management by objectives
Public opinion and surveys
Audits