The Rota Vicentina in southwest Portugal has developed into much more than a walking trail. It is a 110km coastal path that now offers diverse activities like cycling, cultural experiences, and nature programs across 240km of trails. Through extensive research and community partnerships, it has become a model of sustainable tourism that is increasing visitors and benefiting the local economy. Plans for 2018 include expanding the trail network and offerings to attract more users throughout the year.
2. ROTA VICENTINA – SOUTHWEST PORTUGAL
- Sw Portugal – Alentejo and Vicentina Coast
- Alentejo & Algarve west coasts
- Natural Park
- 110 kms of wild coast
- Tourism recent & small scale
mainly rural/familiar
- Sustainable development
28. THE PROJECT – GOVERNANCE MODEL
Selec%on
and
Implementa%on
of
the
Trails
Connec%on
with
the
local
Comunity
Connec%on
with
the
Touris%c
Offer
Na%onal
and
Interna%onal
Promo%on
Selling
Strengthen
of
the
Sustainability
Model
NON-PROFIT ASSOCIATION
In partnership with all institutions & authorities
32. MEDIA COVERAGE
8 - 201238
WANDELENTekstNandaRaaphorstFotografieMargrietSpangenberg
KUST,
KURKEIK(&KAKELVERSEEITJES)
VERWENROUTE
ROTA VICENTINA
398 - 2012
In Zuid-Portugal werd afgelopen zomer de
310 kilometer lange Rota Vicentina geopend.
Een wandelroute langs kust, kurkeiken en
geweldige verwenadresjes.
46. USE OF ROTA VICENTINA IN 2017
Automatic counters + 6 days survey with 50 teams
23.604
Hikers
/
year
Total
of
131.942
hikes
Annual
use
of
the
trails
0
200
400
600
800
1000
1200
1400
01/jan 01/fev 01/mar 01/abr 01/mai 01/jun 01/jul 01/ago 01/set 01/out 01/nov 01/dez
SOCIOECONOMIC IMPACT
52. ESTUDO DE IMPACTO SOCIO-ECONÓMICOSOCIOECONOMIC IMPACT
TOTAL SPENDING
in 2017
53. ESTUDO DE IMPACTO SOCIO-ECONÓMICOESTUDO DE IMPACTO SOCIO-ECONÓMICOSOCIOECONOMIC IMPACT
ADDED VALUE
in 2017
54. ESTUDO DE IMPACTO SOCIO-ECONÓMICOESTUDO DE IMPACTO SOCIO-ECONÓMICOSOCIOECONOMIC IMPACT
ADDED VALUE
in 2017
56%
ì
55. STRATEGIC GOALS OF THE PROJECT
Support
the
region
as
an
interna%onal
NATURE
TOURISM
DESTINATON
CONECT
everyone
(entrepeneurs,
ins%tu%ons,
popula%on)
on
a
sustainable
project
Get
NEW
MARKETS
and
allow
NEW
BUSINESSES
in
the
region
ALONG
THE
YEAR
REGULATE
walkers
damages
on
par%cularly
sensi%ve
natural
areas
56. DIVERSIFY
offer,
markets
and
ways
of
consup%on,
increasing
AVERAGE
STAY
per
accommoda%on
CONTROL
pression
on
the
coast,
INCREASING
ac%va%ng
the
WHOLE
REGION
(inland
villages)
Develop
KNOWLEDGE
on
the
project,
its
IMPACTS
and
poten%al
for
SELF-‐SUSTAINING
AWARENESS
for
the
maaers
of
the
HERITAGE/
IDENTITY
and
generate
ECONOMIV
VALUE
associated
SPECIFIC GOALS OF THE PROJECT
58. A NEW ERA FOR ROTA VICENTINA - 2018
PRODUCTS
WALKINGLoop
Trails
CYCLING
MTB
Trails
Tour
Biking
Long
Distance
Trails
Nature
Ac%vi%es
Selected
Cultural
Events
Experiences
with
local
communi%es
Ac%ve
Sports
ROTA
VICENTINA’S
PRODUCTS
2017
2018
Accessible
Tourism
ACTIVITIES
(hour/day)
59. A NEW ERA FOR ROTA VICENTINA - 2018
Walking Cycling Activities
60. WALKING
New Trails (marked)
12
SECTIONS
/
240
KM
4
SECTIONS
/
120
KM
+5
LOOPS
4
LOOPS
/
48
KM
-‐>
18
LOOPS
/
220
KM
-‐>
13
SECTIONS
/
260
KM
-‐>
15
SECTIONS
/
240
KM
TOTAL:
46
SECTIONS/LOOPS
/
720
KM
46
WALKING
DAYS
/
AVERAGE
15
KM
PERCURSOS CIRCULARES
CIRCULAR ROUTES - LOOPS
INTERVENTIONS
NEW OFFERS FOR 2018
61. - Families&Beginners
to
expert’s
levels
- 1.200
km
tracks
- 240
km
marked
- 1
MTB
Centre
- 20
Bike
StaVons
- Only
central
area
(expandable
in
the
future)
CYCLING
Mountain bike (MTB) & Rural Trails
NEW OFFERS FOR 2018
62. -‐
only
GPS
tracks
-‐
along
the
region
-‐
connecVons
to
the
airports
-‐
important
for
the
actual
demand
-‐
possible
integraVon
with
Eurovelo
in
the
future
CYCLING
Bike Touring
NEW OFFERS FOR 2018
63. - Includes
GPS
connecVon
to
bike
friendly
tourisVc
faciliVes
(among
the
partner
companies)
CYCLING
Bike Touring
NEW OFFERS FOR 2018
64. - Same
ones
we
already
have,
but
with
stronger
promoVon
- Rota
VicenVna
Volunteering
ACTIVITIES
Active & Nature
NEW OFFERS FOR 2018
65. - Cork,
po^ery,
wine,
fishing,
music…
- ArVsts,
arVsans,
rural
life,
old&new
skills,
local
materials…
- InteracVon,
workshop,
tasVng,
conversaVon,
experiencing,
performance…
- Few
hours
to
several
days
programs
ACTIVITIES
Culture & Local Arts
NEW OFFERS FOR 2018