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Sardinia, 21st Nov 18
Much more
than a
Walking Trail
ROTA VICENTINA – SOUTHWEST PORTUGAL
-  Sw Portugal – Alentejo and Vicentina Coast
-  Alentejo & Algarve west coasts
-  Natural Park
-  110 kms of wild coast
-  Tourism recent & small scale
mainly rural/familiar
-  Sustainable development
SELF-GUIDED TRAILS – since 2012
CIRCULAR ROUTES
HISTORICAL WAY
GR11/E9 INTERNATIONAL COAST PATH
SELF-GUIDED TRAILS – since 2012
Cammino della Rota Vicentina
Cammino della Rota Vicentina
Cammino della Rota Vicentina
Cammino della Rota Vicentina
Cammino della Rota Vicentina
Cammino della Rota Vicentina
Cammino della Rota Vicentina
FISHERMEN’S TRAIL
SELF-GUIDED TRAILS – since 2012
Cammino della Rota Vicentina
Cammino della Rota Vicentina
Cammino della Rota Vicentina
Cammino della Rota Vicentina
Cammino della Rota Vicentina
Cammino della Rota Vicentina
Cammino della Rota Vicentina
Cammino della Rota Vicentina
Cammino della Rota Vicentina
Cammino della Rota Vicentina
CIRCULAR ROUTES
SELF-GUIDED TRAILS – since 2015
Cammino della Rota Vicentina
Cammino della Rota Vicentina
Cammino della Rota Vicentina
Cammino della Rota Vicentina
THE PROJECT – GOVERNANCE MODEL
Selec%on	
  and	
  
Implementa%on	
  of	
  
the	
  Trails	
  
Connec%on	
  with	
  
the	
  local	
  
Comunity	
  
Connec%on	
  with	
  
the	
  Touris%c	
  
Offer	
  
Na%onal	
  and	
  
Interna%onal	
  
Promo%on	
  
	
  
Selling	
  
	
  
Strengthen	
  of	
  the	
  
Sustainability	
  
Model	
  
NON-PROFIT ASSOCIATION
In partnership with all institutions & authorities
ROTA VICENTINA’S GENERAL COUNCIL
52 ENTITIES (PUBLIC & PRIVATE)
MAINTENENCE & VOLUNTEERING
LOCAL COMMUNITY
Continuous Program
QUALITY & CERTIFICATION
MEDIA COVERAGE
8 - 201238
WANDELENTekstNandaRaaphorstFotografieMargrietSpangenberg
KUST,
KURKEIK(&KAKELVERSEEITJES)
VERWENROUTE
ROTA VICENTINA
398 - 2012
In Zuid-Portugal werd afgelopen zomer de
310 kilometer lange Rota Vicentina geopend.
Een wandelroute langs kust, kurkeiken en
geweldige verwenadresjes.
TOURISTIC OFFER – 200 PARTNER BUSINESSES
WEBSITE
WEBSITE – INTERACTIVE MAP
WEBSITE – BOOKING SYSTEM
WEBSITE – TOUR OPERATORS & T. AGENCIES
WEBSITE - PROGRAMS
MAP AND GUIDEBOOKS
ONLINE KIOSQUE / AT THE REGION
PT / EN / DE / FR versions
ENVIRONMENTAL, SOCIAL & ECONOMIC IMPACT
?	
  
MONITORING RESEARCH
SOCIO-­‐ECONOMIC	
  
IMPACT	
  
ETNOGRAPHIC	
  
RESEACRH	
  
ECOLOGICAL	
  
RESEARCH	
  
MONITORING RESEARCH
ECOLOCIGAL RESEARCH
Since 2013
MONITORING RESEARCH
ETNOGRAPHIC RESEARCH
ETNOGRAPHIC RESEARCH
RELATIONS LOCAL COMMUNITY VS HIKERS
ETNOGRAPHIC RESEARCH
USE OF ROTA VICENTINA IN 2017
Automatic counters + 6 days survey with 50 teams
23.604	
  Hikers	
  /	
  year	
  
Total	
  of	
  131.942	
  hikes	
  
Annual	
  use	
  of	
  the	
  trails	
  
0
200
400
600
800
1000
1200
1400
01/jan 01/fev 01/mar 01/abr 01/mai 01/jun 01/jul 01/ago 01/set 01/out 01/nov 01/dez
SOCIOECONOMIC IMPACT
GEOGRAPHICAL DISTRIBUTION
Per section
Direc%on	
  of	
  the	
  use	
  
SOCIOECONOMIC IMPACT
MARKET DISTRIBUTION
SOCIOECONOMIC IMPACT
SOCIOECONOMIC PROFILE
Age & education level
SOCIOECONOMIC IMPACT
SOCIOECONOMIC PROFILE
Spending per day
SOCIOECONOMIC IMPACT
SOCIOECONOMIC IMPACT
SOCIOECONOMIC PROFILE
Competing destinations
ESTUDO DE IMPACTO SOCIO-ECONÓMICOSOCIOECONOMIC IMPACT
TOTAL SPENDING
in 2017
ESTUDO DE IMPACTO SOCIO-ECONÓMICOESTUDO DE IMPACTO SOCIO-ECONÓMICOSOCIOECONOMIC IMPACT
ADDED VALUE
in 2017
ESTUDO DE IMPACTO SOCIO-ECONÓMICOESTUDO DE IMPACTO SOCIO-ECONÓMICOSOCIOECONOMIC IMPACT
ADDED VALUE
in 2017
56%	
  	
  ì	
  
STRATEGIC GOALS OF THE PROJECT
Support	
  the	
  region	
  as	
  an	
  interna%onal	
  
NATURE	
  TOURISM	
  DESTINATON	
  
CONECT	
  everyone	
  (entrepeneurs,	
  
ins%tu%ons,	
  popula%on)	
  on	
  a	
  sustainable	
  
project	
  
Get	
  NEW	
  MARKETS	
  and	
  allow	
  NEW	
  
BUSINESSES	
  in	
  the	
  region	
  ALONG	
  THE	
  YEAR	
  
REGULATE	
  walkers	
  damages	
  on	
  par%cularly	
  
sensi%ve	
  natural	
  areas	
  
DIVERSIFY	
  offer,	
  markets	
  and	
  ways	
  of	
  consup%on,	
  
increasing	
  AVERAGE	
  STAY	
  per	
  accommoda%on	
  
CONTROL	
  pression	
  on	
  the	
  coast,	
  INCREASING	
  
ac%va%ng	
  the	
  WHOLE	
  REGION	
  (inland	
  villages)	
  
Develop	
  KNOWLEDGE	
  on	
  the	
  project,	
  its	
  IMPACTS	
  
and	
  poten%al	
  for	
  SELF-­‐SUSTAINING	
  
AWARENESS	
  for	
  the	
  maaers	
  of	
  the	
  HERITAGE/
IDENTITY	
  and	
  generate	
  ECONOMIV	
  VALUE	
  
associated	
  
SPECIFIC GOALS OF THE PROJECT
NEWS FOR 2018
A NEW ERA FOR ROTA VICENTINA - 2018
PRODUCTS	
  
WALKINGLoop	
  	
  
Trails	
  
CYCLING
MTB	
  
Trails	
  
Tour	
  	
  
Biking	
  
Long	
  
Distance	
  
Trails	
  
Nature	
  
Ac%vi%es	
  
Selected	
  
Cultural	
  
Events	
  
Experiences	
  
with	
  local	
  
communi%es	
  
Ac%ve	
  	
  
Sports	
  
ROTA
VICENTINA’S
PRODUCTS
2017	
  
2018	
  
Accessible	
  
Tourism	
  
ACTIVITIES
(hour/day)
A NEW ERA FOR ROTA VICENTINA - 2018
Walking Cycling Activities
WALKING
New Trails (marked)
12	
  SECTIONS	
  /	
  240	
  KM	
  
4	
  SECTIONS	
  	
  /	
  120	
  KM	
  
+5	
  LOOPS	
  
4	
  LOOPS	
  	
  	
  	
  	
  	
  /	
  48	
  KM	
   -­‐>	
  	
  	
  18	
  LOOPS	
  	
  	
  	
  	
  	
  	
  /	
  220	
  KM	
  
	
  
	
  
	
  
-­‐>	
  	
  	
  13	
  SECTIONS	
  /	
  260	
  KM	
  
	
  
	
  
	
  
-­‐>	
  	
  	
  15	
  SECTIONS	
  /	
  240	
  KM	
  
TOTAL:	
  	
  	
  46	
  SECTIONS/LOOPS	
  	
  	
  /	
  	
  	
  720	
  KM	
  
	
  	
  	
  	
  	
  	
  	
  46	
  WALKING	
  DAYS	
  /	
  AVERAGE	
  15	
  KM	
  
PERCURSOS CIRCULARES
CIRCULAR ROUTES - LOOPS
INTERVENTIONS	
  
NEW OFFERS FOR 2018
-  Families&Beginners	
  to	
  expert’s	
  levels	
  
-  1.200	
  km	
  tracks	
  
-  240	
  km	
  marked	
  
-  1	
  MTB	
  Centre	
  
-  20	
  Bike	
  StaVons	
  
-  Only	
  central	
  area	
  (expandable	
  in	
  the	
  future)	
  
CYCLING
Mountain bike (MTB) & Rural Trails
NEW OFFERS FOR 2018
-­‐	
  only	
  GPS	
  tracks	
  
-­‐	
  along	
  the	
  region	
  
-­‐	
  connecVons	
  to	
  the	
  airports	
  	
  
-­‐	
  important	
  for	
  the	
  actual	
  demand	
  
-­‐	
  possible	
  integraVon	
  with	
  Eurovelo	
  in	
  the	
  future	
  
CYCLING
Bike Touring
NEW OFFERS FOR 2018
-  Includes	
  GPS	
  connecVon	
  to	
  bike	
  
friendly	
  tourisVc	
  faciliVes	
  (among	
  
the	
  partner	
  companies)	
  
CYCLING
Bike Touring
NEW OFFERS FOR 2018
-  Same	
  ones	
  we	
  already	
  have,	
  
but	
  with	
  stronger	
  promoVon	
  
-  Rota	
  VicenVna	
  Volunteering	
  
ACTIVITIES
Active & Nature
NEW OFFERS FOR 2018
-  Cork,	
  po^ery,	
  wine,	
  fishing,	
  music…	
  
-  ArVsts,	
  arVsans,	
  rural	
  life,	
  old&new	
  
skills,	
  local	
  materials…	
  
-  InteracVon,	
  workshop,	
  tasVng,	
  
conversaVon,	
  experiencing,	
  
performance…	
  
-  Few	
  hours	
  to	
  several	
  days	
  programs	
  
ACTIVITIES
Culture & Local Arts
NEW OFFERS FOR 2018
NEW OFFERS FOR 2018
NEW OFFERS FOR 2018
NEW OFFERS FOR 2018
NEW OFFERS FOR 2018
MUCH MORE THAN A WALKING TRAIL
MUCH MORE THAN A WALKING TRAIL
MUCH MORE THAN A WALKING TRAIL
MUCH MORE THAN A WALKING TRAIL
MUCH MORE THAN A WALKING TRAIL
MUCH MORE THAN A WALKING TRAIL
MUCH MORE THAN A WALKING TRAIL
MUCH MORE THAN A WALKING TRAIL
MUCH MORE THAN A WALKING TRAIL
MUCH MORE THAN A WALKING TRAIL
MUCH MORE THAN A WALKING TRAIL
MUCH MORE THAN A WALKING TRAIL
MUCH MORE THAN A WALKING TRAIL
MUCH MORE THAN A WALKING TRAIL
MUCH MORE THAN A WALKING TRAIL
Gracie!
Marta	
  Cabral	
  
President	
  of	
  the	
  Associa%on	
  
ROTA	
  VICENTINA	
  
martacabral@rotavicen%na.com	
  
M:	
  +351	
  962983108	
  
MUCH MORE THAN A WALKING TRAIL

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