1. Sarah N. Onion
453 Union St C: 206-898-3281
San Francisco, CA 94113 sonion33@gmail.com
PROFESSIONAL
PROFILE
Diverse experience working within the mobile app landscape, connecting game publishers with
monetization solutions and advertisers with global user acquisition. Managed a highly profiled portfolio of
Bay Area and APAC mobile partners for Fiksu, responsible for developing long-term, profitable
partnerships, ultimately focused on client retention. Account Development team lead, ensuring NativeX
achieved a significant presence in the Bay Area and throughout Asia, and clients received white-glove
service. Eight years online display sales and advertising at Microsoft, working with campaigns in an
operational, presentational, and strategic capacity. Expertise in developing strategic advertising solutions
across multiple platforms, including digital display, mobile, and game consoles thereby partnering with
account teams and clients to develop thoughtful proposals and workable long-term plans. Varied account
management and commercial sales experience combined with strong creative and analytical skills. A
natural team leader with a proven ability to achieve measurable results and profitable growth.
EMPLOYMENT
Dec. 2013 - Current Human Rights Campaign (HRC.org) - Volunteer San Francisco, CA
Mar. 2015 – Current Retail Manager - Operations and Sales Lola of North Beach
San Francisco, CA
Operations: Order and Inventory Management, Sales, Merchandising, Styling.
Apr. 2013 – Dec. 2013 Strategic Account Manager / Sales Manager Fiksu
San Francisco, CA
Hired as Sales Manager responsible for acquiring new clients for long-term partnerships. Identified an
opportunity to contribute my strengths in portfolio management and transitioned to manage existing
accounts as a Strategic Account Manager. Responsible for upsell, executive reviews, client retention,
and overall vision of growing accounts with Fiksu solutions.
Key Achievements
 Successfully signed the following accounts to over 6-figure contracts for 2013: MachineZone,
Pocket Gems, Scopely. Attained 179% of quota in Aug. and 110% of quota in Sept. 2013.
 Managed a significant portfolio of primarily West Coast accounts, which include: Shotzoom,
Super Hippo, SuperCell, BlueShell Games, TextPlus, Zillow, Disney Mobile, Betable,
PlayHaven, and all Channel Partners in Bay Area and APAC, including Aarki, Flurry,
SponsorPay, NativeX, SuperSonic Ads, and many others.
Aug. 2012 – Apr. 2013 Sr. Account Development Manager NativeX (formerly W3i)
San Francisco, CA
Managed a highly profiled portfolio of mobile partners mainly in the Bay Area and APAC, with projected
annual revenue of approximately $21 million. Responsible for developing long-term and profitable
partnerships with accounts that were acquired by Business Development; service levels included
forecasting revenue, facilitating regular client meetings, campaign up-sell, and protecting contracted
revenue. Prepared presentation materials, including campaign recaps, best practices, and insightful
performance observations with compelling stories to validate broadened spend.
Key Achievements
 Successfully negotiated 2013 Strategic Partnership Agreements for both GREE International
and DeNA/ngmoco; contract values exceeding $3M each.
 Managed the entire portfolio of San Francisco accounts, which included accounts such as
Zynga, Kabam, SuperCell, TinyCo, Pocket Gems, GREE, DeNA/ngmoco, Blue Shell Games,
Fetch Media, iWin, Gaia and all offer networks such as Flurry, Appia, RadiumOne,
SuperSonic Ads, and TrialPay.
 Developed service level guidelines for the Account Development team, including multi-tiered
service levels from white-glove service for large strategic partners continuing through to
accounts identified as self-service.

2. Oct. 2004 – July 2012 Sr. Account Manager Microsoft
San Francisco, CA
Managed a portfolio of Brand and ROI-focused accounts in the Southwest and San Francisco Regions,
generating yearly revenue of approximately $12 million. Responsible for facilitating regular client and
account team meetings, campaign up-sell, and protecting contracted revenue. Developed advertising
strategies using detailed quantitative metrics as well as client objectives in order to maximize brand
reach and ROI for each client. Prepared/presented RFPs as well as presentation materials for client
meetings, including campaign recaps, best practices and insightful performance observations.
Developed compelling stories to validate spend and broaden advertiser reach while protecting the overall
health of the Microsoft Advertising Network (MMN).
Key Achievements
 Significantly influenced driving nearly 40% of FY08 and FY09 yearly revenue as part of Direct
Response, resulting in $8.3 million and $4.2 million, respectively.
 Strategically managed the highest spending advertiser in the Direct Response Program for
over 3 years, including transition to the MMN. Precisely monitored and optimized multiple
CPA, CPM, CPC, and CPI campaigns in order to realize highest possible scale and yield for
the client.
Jun. 2000 – Oct. 2004 National Account Manager DMX MUSIC
Seattle, WA
An international company focused on delivering music and multi-media branding solutions to commercial
retail stores, restaurants, and professional offices. Managed and served as primary point person for
account portfolio of 110 accounts, including several Fortune 500 companies, approximately $200M of
total contract value and 20,000 field locations.
TECHNICAL
EXPERIENCE / TRAINING
 Microsoft Excellence Training; Miller-Heiman Sales and Account Management Training; John
Barrows Sales Training.
 Fully proficient in all MS Office Applications (excellent Excel skills) and Salesforce. General
knowledge of Flash, Javascript, DHTML, and Third Party reporting and ad-serving such as
Atlas, DoubleClick, Eyeblaster, PointRoll, etc.
EDUCATION
1999-2003 University of Washington
Foster School of Business
 B.A. in Business Administration – Marketing; Dean’s List
1998 - 1999 University of Nevada, Las Vegas
ACTIVITIES /
ACHIEVEMENTS
2005-2012 Microsoft
 Winner of FY07:H1 “Above & Beyond” award for presenting and successfully contracting an
annual deal in excess of $10M for a high-profile advertiser.
 Recognized Subject Matter Expert; multiple V-team participant and trainer; former Account
Manager mentor
 Lead point for onboarding 3 new teammates to US Sales during 2008. Preparation and training
criteria followed during each 6-month+ onboarding assignment.
2002-03 DMX MUSIC
Five-time monthly recipient of Customer First Award; One-time monthly recipient of Top
Performer Award; 2002 Employee of the Year Nominee – North Campus