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"Fourmost Accessories" Pre-Production Packet for Website

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A mock research packet for a potential website.

Veröffentlicht in: Kunst & Fotos
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"Fourmost Accessories" Pre-Production Packet for Website

  1. 1. Project Brief Competitive Analysis Persona Sitemap fourmost accessories Sarah Kim / VMD 152 / Project 1 PRE-PRODUCTION PACKET for a potential accessories wesbite
  2. 2. Project Brief PROJECT TIMELINE: (Gantter Timeline) (2/15/16 - 4/18/16) part 1 Design & Approval (4 - 12w) (3/25/16 - 6/13/16) part 2 Content Wrting & Assembly (5 - 12w) (5/17/16 - 7/15/16) part 3 Development & Programming (2 - 6w) (7/15/16 - 8/15/16) part 4 Testing & Review (2 - 6w) (8/15/16 - 8/19/16) part 5 Launch (1d - 2w) (8/19/16 onwards) part 6 Maintenance PART 1. Design & Approval, includes wireframe (4-12 weeks) PART 2: Content Writing & Assembly (5-15 weeks, overlaps with PART 1) PART 3: Development & Programming (6-12 weeks, overlaps with PART 2) PART 4: Testing & Review (2-6 weeks) PART 5: Launch (1 day - 2 weeks) PART 6: Maintenance (Ongoing, after launch)
  3. 3. Project Brief (continued) VISUAL PERSONALITY: Young Elementary School Art Teacher who buys handmade accessories because each piece is unique. A minimal site that makes it easy for her to purchase the product with a short but descriptive “about” page appeals to her most. TARGET AUDIENCE: Young women, perhaps specifically professionals who have studied liberal or creative arts in college, ages 20-30 who appreciate cutesy handmade accessories. They frequently browse sites like Etsy and ArtFire. COMPETING SITES: • Dinosaur Designs (sells housewares and jewelry) • Leif (sells housewares, jewelry, greeting cards, kids products) • Mignon (sells housewares, beauty products, accessories, gift boxes, and stationery)
  4. 4. Project Brief (continued) SITE GOALS: • Simple navigation, easy for customer to browse through products • Have a small online market for better exposure for handmade accessories • Have regular visitors SITE CONTENT: • Shopping Cart • User Login • About & Contact • Scarves • Hats • Sale Items • New Items • Jewelry (Necklaces, Rings, Bracelets, Earrings) SITE FEATURES: • Image Galleries • Responsive Site for Mobile • Search Function • Ecommerce functions (shopping cart, online monetary transactions) • Social Media Integration (Instagram, Pinterest) • Contact Form • User / Customer accounts • Site Analytics GOAL MEASUREMENT: • Site Visits per month • Sales per month • Customer Reviews
  5. 5. Competitive Analysis * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * DESKTOP MOBILE Dinosaur Designs http://www.dinosaurdesigns.com/ Lief http://www.leifshop.com/ Mignon http://www.mignon-shop.com/ CONTENT New Products Collections Sale Items About & Contact TECHNICAL Shopping Cart Responsive on Mobile Member Login Soc Media Integration LOOK & FEEL Multiple Nav. Menus Minimal Aesthetically Cohesive Targets Age Group
  6. 6. Competitive Analysis (continued) DINOSAUR • “Account” & “Login” have the exact same content • “Login” page has a separate “subscribe” box underneath; confusing, could be changed to a check box in the “new account” • “The Designers” = About, and the description is lengthy • FB icon has no hyperlink • Looks to be targeting a more mature group than Leif and Mignon LEIF • Navigation Bar is good in Desktop Mode • I would prefer “New” to be the first list on the Nav Bar • Didn’t realize landing pg image was one image and one link • “Login” layout is simple, gives simple checkbox option for new members • Soc Media Links do not open in new tab • Target age group is probably 20-30, and also maybe includes older teens MIGNON • Vertical Navigation Bar • Each slideshow image on the landing page links to organized categories of content/products • “Shipping+Returns” is helpful • Seems to be same demographic as Leif
  7. 7. Persona GENDER & AGE.......................................................22 y/o Female EDUCATION.......................................................... BA in Studio Art OCCUPATION.................................Elementary School Art Teacher INCOME.................................................................... $43,000/year RESIDENCE............................................................... Oakland, CA DEFINING ADJECTIVES........ Creative, Quirky, Outgoing, Nurturing PERSONAL PROFILE Esther loves seeing her kids express themselves through arts and crafts activities. During her free time, she draws with her friends in the park, or sits in cafes to look over student work or browse the web for class project inspirations. When this non-materialistic teacher makes the occasional purchase, she favors local handmade products. She especially loves uniquely repurposed materials. She often receives compliments on her one-of-a-kind accessories by her students’ parents. SITE APPEAL • Site easy to navigate • Minimal, product focused • All necessary info fits onto one page (little to no scrolling) • Site has customer registration so loyal customers can shop easily • Site has a shopping cart so she can buy all of her products at once POTENTIAL FRUSTRATIONS • Customer Service/Returns is not easy to find on the site • Misleading hyperlinked images on the landing page leads to unexpected product category • More than one main navigation bar gives Esther information overload CONCLUSIONS A simple and easy-to-use shopping site is ideal for Esther. She is interested in knowing about the artisan behind the work and her process and materials. If she likes the product enough, she will buy it, and trusts that the purchase process will be smooth. TECHNICAL PROFILE • Macbook • Web browsing for mostly work DEVICE USE • Instagram for showing off children’s artwork • Uses Google Maps often • Occasionally forwards interesting pictures/ sites to co-workers
  8. 8. Sitemap Homepage will feature a logo and tagline, a slideshow, which effectively showcases featured products Just like the competing sites, this website will have a shopping cart in the upper-left hand corner of every page on the website, as well as a user log-in Shipping & Returns can be in the Contact page

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