America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...
Beyond the basics
1. Beyond the basics: Advanced
social media
New networks and tools to reach
your community
2. What’s next: Mobile*
• 51% of adult cell phone users access
information on their phone
• 59% of adults use mobile internet
• 55% of cell owners access a social site on their
cell phone
• 60% of Twitter users use it on their phone
• 1 in 4 smartphone users say they MOSTLY go
online on their phone.
*info from Pew reports: links at end.
3. How to use mobile to your advantage
• Live tweet from the field
• Respond and ask for sources in
real-time
• Double-duty: note taking and
tweeting
• Take and post photos
• Search for tweets near a
breaking news location using
advanced search on computer.
4. Readers are creating content
• 64% of cell owners have sent a photo or video.
Nashville flood
photo, @TonyYoungBlood
uploaded on Yfrog, site used to
post to Twitter.
Instagram photo by
@iowa_jeremy
5. Instagram
• Current Instagram accounts:
@dmjuice, @dmregister Submitted:@lukelars
for #ialeaves
• Free to iPhone/iOS device users
• Solicit feature photos (such as #ialeaves) for in-
site
• Promote feature stories
• Add creativity and interest.
• Interaction in-app through
liking, hashtags, comments.
• 12 MILLION users.
6. Quora
• Best for finding niche communities
• Site built off of Q&A
• Examples: best restaurants, silicon
prairie, lawyers for tech companies
• Follow questions, answer questions, vote
answers up or down.
• Identify experts
7.
8. LinkedIn
• Follow companies
• Search for people
• On company pages, see: job function
composition, years experience, company
growth, employees who have changed
title, compared to similar companies.
• Some post job openings
9. Storify
• Curate social
media
– Response on
Twitter/social
media to news
event
– Show a Twitter
conversation/eve
nt chronologically
10. Storify search
•Twitter
•Facebook
•YouTube
•Flickr
•Google
•Rss
•Embed any web address
•Instagram
•Soundcloud
•Breaking News (org)
11. Keys to interaction success for live*
• Different cycles: event cycle, analysis
cycle, conversation cycle
• Actual social mining, not just putting it out
there and hoping it happens.
• Choose the right event: Newsworthy
spectacle, focused audience, desire to
participate.
*From ONA11’s Live Events session with Tyson
Evans and Brian Hamm of the NYTimes, ESPN
12. The interaction cycles
• After: analysis, highlights.
• CoverItLive chats replay, ESPN replays still get
high PVs.*
• Curation of reaction (like Storify)
• Same platforms, different conversation:
Twitter, Facebook, Instagram, YouTube.
• Examples?
13. Resources: Social media peak times
from Facebook
• Include a question or ask for feedback: 64
percent increase in engagement.
• 5 line text with post gets 60 % more
engagement, 4 line text gets 30 percent more
engagement.
• Spike times: 7 & 8 am, 10 am, 4 & 5 pm, 12 &
2 am.
