Great content is human, refreshing, and relatable—not robotic. But the more users expect content to cross devices and platforms, the more we need to think like our robot friends.
No designer can lay out thousands of pages to make sure every possible permutation of a large responsive site looks right. No Readability editor can review every article someone saves and decide which elements are important. No magical elf can add cross-reference links to every deep layer of content.
Instead, we must rely on systems that automatically determine how content should be assembled, rendered, formatted, and connected. And the more we understand how these systems work, the better we can put them to work at ensuring our content stays lively and lovable, wherever it goes.
4. People come to Pinterest not just to do
things, but to feel things.
Tiffani Jones Brown, earlier today
5. Stop using marketing words and setting
unrealistic expectations... Be genuine in your
language and set real expectations.
Steph Hay...also earlier today
13. You could filter
results based on your
horoscope!
www.flickr.com/photos/crownsocial/6231232219
14. You could filter
results based on your
horoscope!
What if
it customized
content based on the
weather?
www.flickr.com/photos/crownsocial/6231232219
15. You could filter
results based on your
horoscope!
What if
it customized
content based on the
weather?
Those filters are
just FPO. The developers
will make it work.
www.flickr.com/photos/crownsocial/6231232219
16. Make it look like
Pinterest!
You could filter
results based on your
horoscope!
What if
it customized
content based on the
weather?
Those filters are
just FPO. The developers
will make it work.
www.flickr.com/photos/crownsocial/6231232219
21. What
should the algorithm
be based on?
Where
does the feed
come from?
Can we add
metadata after the feed
comes through?
www.flickr.com/photos/tifotter/544669881
22. What
should the algorithm
be based on?
But what fields
are actually in the
database?
Where
does the feed
come from?
Can we add
metadata after the feed
comes through?
www.flickr.com/photos/tifotter/544669881
37. ‘‘How do you get that sense of hierarchy of
information that we’re familiar with from a
printed newspaper page? How do we create
that in a form that’s appropriate to the iPad?
Mark Porter,
“Introducing the Guardian iPad Edition”
38.
39. While also...
1. Using a simple, flexible grid
layout system
2. Not manually laying out
each day’s edition
3. Doing better than a PDF
40.
41. Logic is like a robot style
guide: Rules keep the
results consistent.
42. What it takes:
1. Structure
2. Metadata
3. Rules
4. Transportation
5. Context
47. You need a structural
model that matches your
users’ mental model.
48. Does this content need to be:
1. Something you can search
and sort by?
2. Related to other content?
3. Extracted to display elsewhere?
4. Reprioritized or resized for
some destinations?
49.
50.
51. Recipe
• Title
• Byline
• Publication Attribution
• Yield
• Active Time
• Total Time
• Teaser
• Image
• Preparation
• Main Ingredients
• Servings
• Cooking/Prep Time
• Nutritional Information
60. If a recipe is in the app,
then prioritize the ratings,
but hide reviews.
61. List all side dishes tagged
as summer from Gourmet
or Bon Appétit in the BBQ
feature.
62. Recipe
• Title
• Byline
• Publication Attribution
• Yield
• Active Time
• Total Time
• Teaser
• Image
• Preparation
• Main Ingredients
• Servings
• Cooking/Prep Time
• Nutritional Information
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Wines
Reviews
Recipe
Types
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Menus
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Diets