Whether you’re talking about APIs, responsive sites, or content repositories, you’re going to need structured content. But if you want structure to really work, you have to change more than your CMS. You have to change your organization.
4. responsive design mobile-first
THERE’S
cross-channel experiences
read-it-later apps api-driven
NO MORE
design lazy-loading adaptive
experiences linked-data
HIDING
mashups web-enabled tvs
future-friendly thinking
FROM IT.
multi-screen strategies
flexible grids mobile-only
users web-connected cars
5. ‘‘
In traditional media, canvas dimensions are a
known constraint... With digital, however, the
canvas is an unknown.
Instead, we need to build on what we do
know: content.
Chris Armstrong, “The Infinite Grid”
12. ‘‘
The Microsoft.com team built tools,
guidelines, and processes to help localize
everything from responsive images to
responsive content into approximately
100 different markets... They adapted
their CMS to allow Content Strategists to
program content on the site.
Nishant Kothary,
“The Story of the New Microsoft.com”
71. the underpants
problem
www.flickr.com/photos/red_devil/4728500604
72. ‘‘
Customers don't know—and don't care to
know—how government is organized. So why
make them go from agency [website] to
agency [website] to get the full picture of
what gov't has to offer on any subject?
Participant, National Dialogue on
Improving Government Websites
73. A BETTER WAY
Transcend silos with cross-
department teams focused on
tackling a single issue. Empower
them to spread new ideas.
102. but we can
play a role in it
By Eva-Lotta Lamm
103. THANK YOU,
CAPE TOWN!
sarawb.com // @sara_ann_marie
Content Everywhere is coming in November!
http://rfld.me/content-everywhere
Flickr images used via CC-Attribution license unless otherwise noted.
Illustrations used with the permission of Eva-Lotta Lamm.