The document discusses ubiquitous connectivity, which refers to a future where everything and everyone is connected through a global network. It describes visions of this future, including faster wireless broadband, cheaper devices, cloud computing, the death of roaming fees, location-based services, wireless payments, and augmented reality. The document advises readers to think about how connectivity can enhance brands and experiences, focus on great user experiences and pricing, collaborate with innovative partners, and start experimenting with emerging technologies.
6. Ubiquitous
Connectivity
When everything and everyone is connected to each
other on a global network level.
7. What we know today!
• Wireless broadband will get much faster
• Devices will get cheaper, smaller and better
• Data access over ownership (cloud)
• Roaming will eventually die
• Web apps will start competing with native apps
29. Today
• Think about how ubiquitous connectivity can increase
the authentic brand experience - utilitarian or
entertainment
• Focus on benefits, great user experience and the right
pricing model
• Find clients who put value in failing fast forward with
the right innovative partner
• Paradigm shifts are messy, put your egos aside and
collaborate to win big
31. Takeaways
• Everything will eventually connect to
everything everywhere
• What will succeed and what will fail is
unknown but we need to experiment
• The future - to a certain extent - is already
here. Start embracing it!