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What makes a photo great?
Sara Quinn, The Poynter Institute
Composition and framing
Quality of light
Perspective
Layering
Moment
Captioning and presentation …
Rule of thirds
Leading lines
Asymmetrical balance
Perspective and viewpoint
Motion freeze or blur
Foreground, background
Layering
Capturing a moment
Framing
Quality of light
Repetition of shape
Silhouette
An exercise: Let’s crop!
Writing great captions

Sara Quinn, The Poynter Institute
Captions are often the most
read text in a publication.
Use captions to engage readers.
Yehudi Menuhin began sharing his
music at the age of 7, when he
astonished a San Francisco
audience with his violin genius.
Yehudi Menuhin began sharing his
music at the age of 7, when he
astonished a San Francisco
audience with his violin genius.

(This ran with an obituary mug. We already
know from the headline that he had died, so this
was a great way to give a reader who might be
in a hurry more information, and to possibly
draw that reader into the full obituary.)
Check the facts.
Be accurate!
Selling bean pies—and tradition
Brian Muhammad, a 42-year-old Nation
of Islam member, sells bean pies at the corner
of Crenshaw and Slauson in Los Angeles.
He has been doing so for 11 years at one
of the busiest intersections for those with
something to peddle.
Is his name Bryan or Brian?
Muhammed or Muhammad?
Is his name Bryan or Brian?
Muhammed or Muhammad?

Does he sell pies on the corner
of “Crenshaw and Slauson” or
“Crenshaw and Slawson?”
Is his name Bryan or Brian?
Muhammed or Muhammad?

Does he sell pies on the corner
of “Crenshaw and Slauson” or
“Crenshaw and Slawson?”

Or is it one block north at
Crenshaw and Ninth Ave?
Don’t make assumptions.
Don’t editorialize or make
assumptions about what
someone in a photo is thinking:

“an unhappy voter …” or
“a fortunate survivor …”
Brian Muhammed gleefully sells
bean pies at the corner of Crenshaw
and Slauson in Los Angeles.
Use quotes.
Selling bean pies—and tradition
Brian Muhammad, a 42-year-old Nation of
Islam member, sells bean pies at the corner of
Crenshaw and Slauson in Los Angeles. He has
been doing so for 11 years at one of the busiest
intersections for those with something to
peddle. “If you sell enough bean pies,
you learn a little about life, like how to
size up a man, if he’s good for a $7 pie,”
Muhammad said.
Add supporting information.
Selling bean pies—and tradition
Brian Muhammad, a 42-year-old Nation of
Islam member, sells bean pies at the corner of
Crenshaw and Slauson in Los Angeles. He has
been doing so for 11 years at one of the busiest
intersections for those with something to
peddle. “If you sell enough bean pies, you learn
a little about life, like how to size up a man, if
he’s good for a $7 pie,” Muhammad said.
The Nation of Islam’s tradition of selling
bean pies — and copies of the organization’s
newspaper, the Final Call — dates back
several decades in big cities across the U.S.
Avoid stating the obvious.
Avoid stating the obvious.
“Dennis Rodman smiles as
he elbows an opposing player
in the face.”
Make the photo clear.
Ireland—

Frolicking on glacial ice on a
summer’s day? Part illusion, thanks to Edgar
Müller’s perspective painting “The Crevasse.”
Created over five days on a pier’s pavement in
Dún Laoghaire, the faux precipice covers more
than 2,000 square feet.
Avoid using terms like
“is shown,” “is pictured”
and “looks on.
A photograph captures
a moment in time.
Use present tense to give
a sense of immediacy.
Germany—

A diver polishing glass joins a radiant display
of sea life in a giant saltwater tank at Berlin’s
Radisson Blu Hotel. The ring-shaped AquaDom,
some 80 feet high with an elevator inside,
holds about 1,500 tropical fish.
Descriptions are helpful, like
“the person dressed in black,”
“holding the water hose,” etc.
New York—

For those who don’t want to wear an
itsy bitsy teeny weeny yellow polka dot
bikini, Aheda Zenetti has designed the
bigsy wigsy sunny screeny crimson plain
polyester burqini.
Germany—

A boxy Trabant scoots past other Cold War
vestiges at Checkpoint Charlie, where the
image of a U.S. soldier looks into former
East Berlin. A Russian soldier on the pole’s
reverse faces what was the American side
of the crossing.
Avoid being overly descriptive.
Reader’s will see for themselves
if a scene is dramatic, horrifying,
rainy, brightly lit, etc.
Consider the final presentation
of your project.
Try not to repeat something
from the headline or story.

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Quinn poynter photojournalism_basics

  • 1. What makes a photo great? Sara Quinn, The Poynter Institute
  • 2. Composition and framing Quality of light Perspective Layering Moment Captioning and presentation …
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  • 74. Writing great captions Sara Quinn, The Poynter Institute
  • 75. Captions are often the most read text in a publication.
  • 76. Use captions to engage readers.
  • 77. Yehudi Menuhin began sharing his music at the age of 7, when he astonished a San Francisco audience with his violin genius.
  • 78. Yehudi Menuhin began sharing his music at the age of 7, when he astonished a San Francisco audience with his violin genius. (This ran with an obituary mug. We already know from the headline that he had died, so this was a great way to give a reader who might be in a hurry more information, and to possibly draw that reader into the full obituary.)
  • 79. Check the facts. Be accurate!
  • 80.
  • 81. Selling bean pies—and tradition Brian Muhammad, a 42-year-old Nation of Islam member, sells bean pies at the corner of Crenshaw and Slauson in Los Angeles. He has been doing so for 11 years at one of the busiest intersections for those with something to peddle.
  • 82.
  • 83. Is his name Bryan or Brian? Muhammed or Muhammad?
  • 84. Is his name Bryan or Brian? Muhammed or Muhammad? Does he sell pies on the corner of “Crenshaw and Slauson” or “Crenshaw and Slawson?”
  • 85. Is his name Bryan or Brian? Muhammed or Muhammad? Does he sell pies on the corner of “Crenshaw and Slauson” or “Crenshaw and Slawson?” Or is it one block north at Crenshaw and Ninth Ave?
  • 87.
  • 88. Don’t editorialize or make assumptions about what someone in a photo is thinking: “an unhappy voter …” or “a fortunate survivor …”
  • 89. Brian Muhammed gleefully sells bean pies at the corner of Crenshaw and Slauson in Los Angeles.
  • 91. Selling bean pies—and tradition Brian Muhammad, a 42-year-old Nation of Islam member, sells bean pies at the corner of Crenshaw and Slauson in Los Angeles. He has been doing so for 11 years at one of the busiest intersections for those with something to peddle. “If you sell enough bean pies, you learn a little about life, like how to size up a man, if he’s good for a $7 pie,” Muhammad said.
  • 93. Selling bean pies—and tradition Brian Muhammad, a 42-year-old Nation of Islam member, sells bean pies at the corner of Crenshaw and Slauson in Los Angeles. He has been doing so for 11 years at one of the busiest intersections for those with something to peddle. “If you sell enough bean pies, you learn a little about life, like how to size up a man, if he’s good for a $7 pie,” Muhammad said. The Nation of Islam’s tradition of selling bean pies — and copies of the organization’s newspaper, the Final Call — dates back several decades in big cities across the U.S.
  • 94. Avoid stating the obvious.
  • 95. Avoid stating the obvious. “Dennis Rodman smiles as he elbows an opposing player in the face.”
  • 96. Make the photo clear.
  • 97.
  • 98. Ireland— Frolicking on glacial ice on a summer’s day? Part illusion, thanks to Edgar Müller’s perspective painting “The Crevasse.” Created over five days on a pier’s pavement in Dún Laoghaire, the faux precipice covers more than 2,000 square feet.
  • 99.
  • 100. Avoid using terms like “is shown,” “is pictured” and “looks on.
  • 101. A photograph captures a moment in time.
  • 102. Use present tense to give a sense of immediacy.
  • 103.
  • 104. Germany— A diver polishing glass joins a radiant display of sea life in a giant saltwater tank at Berlin’s Radisson Blu Hotel. The ring-shaped AquaDom, some 80 feet high with an elevator inside, holds about 1,500 tropical fish.
  • 105.
  • 106. Descriptions are helpful, like “the person dressed in black,” “holding the water hose,” etc.
  • 107.
  • 108. New York— For those who don’t want to wear an itsy bitsy teeny weeny yellow polka dot bikini, Aheda Zenetti has designed the bigsy wigsy sunny screeny crimson plain polyester burqini.
  • 109.
  • 110.
  • 111. Germany— A boxy Trabant scoots past other Cold War vestiges at Checkpoint Charlie, where the image of a U.S. soldier looks into former East Berlin. A Russian soldier on the pole’s reverse faces what was the American side of the crossing.
  • 112.
  • 113. Avoid being overly descriptive.
  • 114. Reader’s will see for themselves if a scene is dramatic, horrifying, rainy, brightly lit, etc.
  • 115. Consider the final presentation of your project.
  • 116. Try not to repeat something from the headline or story.