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Poynter Parallax Scroll Research for SXSW
1.
THE POYNTER INSTITUTE
FOR MEDIA STUDIES Parallaxscrollstorytelling forgoodandevil
2.
THE POYNTER INSTITUTE
FOR MEDIA STUDIES Parallaxscrollstorytelling forgoodandevil Howdocombinationsofscrollevents, richmediaandparallaxflashaffecttheway someonereadsabigstory?
3.
Ofallthewaystopresent aninteractivestory…
4.
…whichcombinations reallyworkbest?
5.
6.
7.
8.
Howcanyouknow whatworksatall?
9.
We’vedoneresearch.
10.
11.
Howdoesscrollaffectreading?
12.
Howdoesscrollaffectreading? Doesitenhancetheexperience?
13.
Howdoesscrollaffectreading? Doesitenhancetheexperience? Doesinteractivityhelppeople understandandremember?
14.
Howdoesscrollaffectreading? Doesitenhancetheexperience? Doesinteractivityhelppeople understandandremember? Isthereapointwheretoomuch justgetsintheway?
15.
Since1990,the PoynterInstitutehas studiedhowpeople interactwithnews…
16.
…inprint,online, tabletandmobile.
17.
Let’stalkaboutthebest useofparallaxscrolling.
18.
David StantonSara Quinn @saraquinn
@gotoplanb
19.
Findoutmoreabout ourresearchat Poynter.org
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