Sara Haefeli has a Bachelor's degree in Business Administration from Seton Hall University, where she graduated with honors. She has professional experience in marketing and promotions roles at Lululemon, Seton Hall University, and Roc Nation. She also volunteers her time coaching youth sports clinics and as a counselor for children with illnesses. Her resume demonstrates strong skills in marketing, event planning, social media, and Microsoft Office.
Lululemon Athletica Key Leader with Sports Marketing Experience
1. S ARA M ARY H AEF ELI
973.907.6938
sarahaefeli@gmail.com
EDUCATION & HONORS
Seton Hall University, Stillman School of Business South Orange, NJ
Bachelor of Science in Business Administration May 2015
Dual concentration in Marketing and Sports Management GPA: 3.4
Minor: English Dean’s List
Recipient of four year Seton Hall Academic and Athletic Scholarships
Big East Conference All Academic
Autonomous University of Barcelona Barcelona, Spain
Study Abroad Program, ISA Summer 2013
International Marketing and Spanish History GPA: 4.0
PROFESSIONAL EXPERIENCE
Lululemon Athletica, Short Hills, NJ August 2015 - Present
Key Leader
• Plan and manage special shop promotions for high end clients such as the Jets organization
• Organize educator responsibilities daily to ensure full coverage of the store to create the best guest experience possible
• Deliver daily information to educators such as sales goals, store progress, and vital information to stay goal oriented
• Collaborate on weekly product sell through calls and emails to inform the region about hot and slow sellers
• Complete consolidations, damages, and sensors for shipment weekly to keep business on track
Seton Hall University Sport Marketing, South Orange, NJ Fall Semester 2014
Lead Intern
• Manage other interns, assign tasks, and oversee projects to ensure completion
• Coordinate and manage athletic events and promotions such as the volleyball pancake breakfast for fan engagement
• Collaborated on a Breast Cancer Awareness activity, Spin for a Cure, where funds were raised for cancer research
• Plan and manage sponsorship promotions at the Prudential Center during sporting events
Roc Nation, New York, NY Summer 2014
Branding and Marketing Intern
• Compiled contact information from major corporations for sponsorship opportunities
• Made initial contact to CMO’s of major global corporations to establish potential strategic alliances
• Created activation strategies for clients, such as J.Cole, partnered with Beats by Dre
• Researched and contacted potential sponsorships for Roc Nation athletes charity events and artist tours
VOLUNTEER EXPERIENCE AND ACTIVITIES
Seton Hall Division 1 Women’s Softball Team 2011 – 2015
Camp Sunshine, Casco, ME Summer/Fall 2011 – 2013
• Volunteer counselor for children with life threatening illnesses
• Raise funds for scholarships to enable families in need to attend free of charge
• Provide support to children and family members
Sports Clinic Coach, Montclair, NJ 2008 – Present
Softball and Soccer Instructor
• Design drills and schedules with focus on getting athletes ages 7 to 12 in game ready condition
• Softball clinics: organize outfield drills, hitting drills, and game simulating activities
• Soccer clinics: organize drills with focus on defending, footwork, shooting, speed and agility
SKILLS
• Computer: MS Office Suite and Mac OS X
• Social Media: Facebook, Twitter, LinkedIn, Myspace, Instagram, and Google+