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S ARA M ARY H AEF ELI
973.907.6938	
sarahaefeli@gmail.com	
EDUCATION	&	HONORS	
Seton	Hall	University,	Stillman	School	of	Business	 	South	Orange,	NJ	
Bachelor	of	Science	in	Business	Administration	 	 May	2015	
Dual	concentration	in	Marketing	and	Sports	Management	 		GPA:	3.4	
Minor:	English	 		Dean’s	List	
Recipient	of	four	year	Seton	Hall	Academic	and	Athletic	Scholarships	
Big	East	Conference	All	Academic	
	
Autonomous	University	of	Barcelona	 				Barcelona,	Spain	
Study	Abroad	Program,	ISA	 				Summer	2013	
International	Marketing	and	Spanish	History	GPA:	4.0	
PROFESSIONAL		EXPERIENCE	
Lululemon	Athletica,	Short	Hills,	NJ																																																																																																										August	2015	-	Present	
Key	Leader	
• Plan	and	manage	special	shop	promotions	for	high	end	clients	such	as	the	Jets	organization	
• Organize	educator	responsibilities	daily	to	ensure	full	coverage	of	the	store	to	create	the	best	guest	experience	possible	
• Deliver	daily	information	to	educators	such	as	sales	goals,	store	progress,	and	vital	information	to	stay	goal	oriented	
• Collaborate	on	weekly	product	sell	through	calls	and	emails	to	inform	the	region	about	hot	and	slow	sellers	
• Complete	consolidations,	damages,	and	sensors	for	shipment	weekly	to	keep	business	on	track	
Seton	Hall	University	Sport	Marketing,	South	Orange,	NJ																																																																																					Fall	Semester	2014	
Lead	Intern	
• Manage	other	interns,	assign	tasks,	and	oversee	projects	to	ensure	completion	
• Coordinate	and	manage	athletic	events	and	promotions	such	as	the	volleyball	pancake	breakfast	for	fan	engagement	
• Collaborated	on	a	Breast	Cancer	Awareness	activity,	Spin	for	a	Cure,	where	funds	were	raised	for	cancer	research	
• Plan	and	manage	sponsorship	promotions	at	the	Prudential	Center	during	sporting	events	
Roc	Nation,	New	York,	NY	 													Summer	2014	
Branding	and	Marketing	Intern	
• Compiled	contact	information	from	major	corporations	for	sponsorship	opportunities	
• Made	initial	contact	to	CMO’s	of	major	global	corporations	to	establish	potential	strategic	alliances	
• Created	activation	strategies	for	clients,	such	as	J.Cole,	partnered	with	Beats	by	Dre	
• Researched	and	contacted	potential	sponsorships	for	Roc	Nation	athletes	charity	events	and	artist	tours	
	
VOLUNTEER	EXPERIENCE	AND	ACTIVITIES	
Seton	Hall	Division	1	Women’s	Softball	Team	 2011	–	2015	
Camp	Sunshine,	Casco,	ME	 Summer/Fall	2011	–	2013	
• Volunteer	counselor	for	children	with	life	threatening	illnesses	
• Raise	funds	for	scholarships	to	enable	families	in	need	to	attend	free	of	charge	
• Provide	support	to	children	and	family	members	
Sports	Clinic	Coach,	Montclair,	NJ	 2008	–	Present	
Softball	and	Soccer	Instructor	
• Design	drills	and	schedules	with	focus	on	getting	athletes	ages	7	to	12	in	game	ready	condition	
• Softball	clinics:	organize	outfield	drills,	hitting	drills,	and	game	simulating	activities	
• Soccer	clinics:	organize	drills	with	focus	on	defending,	footwork,	shooting,	speed	and	agility	
SKILLS	
• Computer:	MS	Office	Suite	and	Mac	OS	X	
• Social	Media:	Facebook,	Twitter,	LinkedIn,	Myspace,	Instagram,	and	Google+

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Lululemon Athletica Key Leader with Sports Marketing Experience

  • 1. S ARA M ARY H AEF ELI 973.907.6938 sarahaefeli@gmail.com EDUCATION & HONORS Seton Hall University, Stillman School of Business South Orange, NJ Bachelor of Science in Business Administration May 2015 Dual concentration in Marketing and Sports Management GPA: 3.4 Minor: English Dean’s List Recipient of four year Seton Hall Academic and Athletic Scholarships Big East Conference All Academic Autonomous University of Barcelona Barcelona, Spain Study Abroad Program, ISA Summer 2013 International Marketing and Spanish History GPA: 4.0 PROFESSIONAL EXPERIENCE Lululemon Athletica, Short Hills, NJ August 2015 - Present Key Leader • Plan and manage special shop promotions for high end clients such as the Jets organization • Organize educator responsibilities daily to ensure full coverage of the store to create the best guest experience possible • Deliver daily information to educators such as sales goals, store progress, and vital information to stay goal oriented • Collaborate on weekly product sell through calls and emails to inform the region about hot and slow sellers • Complete consolidations, damages, and sensors for shipment weekly to keep business on track Seton Hall University Sport Marketing, South Orange, NJ Fall Semester 2014 Lead Intern • Manage other interns, assign tasks, and oversee projects to ensure completion • Coordinate and manage athletic events and promotions such as the volleyball pancake breakfast for fan engagement • Collaborated on a Breast Cancer Awareness activity, Spin for a Cure, where funds were raised for cancer research • Plan and manage sponsorship promotions at the Prudential Center during sporting events Roc Nation, New York, NY Summer 2014 Branding and Marketing Intern • Compiled contact information from major corporations for sponsorship opportunities • Made initial contact to CMO’s of major global corporations to establish potential strategic alliances • Created activation strategies for clients, such as J.Cole, partnered with Beats by Dre • Researched and contacted potential sponsorships for Roc Nation athletes charity events and artist tours VOLUNTEER EXPERIENCE AND ACTIVITIES Seton Hall Division 1 Women’s Softball Team 2011 – 2015 Camp Sunshine, Casco, ME Summer/Fall 2011 – 2013 • Volunteer counselor for children with life threatening illnesses • Raise funds for scholarships to enable families in need to attend free of charge • Provide support to children and family members Sports Clinic Coach, Montclair, NJ 2008 – Present Softball and Soccer Instructor • Design drills and schedules with focus on getting athletes ages 7 to 12 in game ready condition • Softball clinics: organize outfield drills, hitting drills, and game simulating activities • Soccer clinics: organize drills with focus on defending, footwork, shooting, speed and agility SKILLS • Computer: MS Office Suite and Mac OS X • Social Media: Facebook, Twitter, LinkedIn, Myspace, Instagram, and Google+